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How CPG Marketing and Content Strategy Drive Lasting Product Demand

Content Standard

The first is standing out in a crowded, competitive market; the other is creating demand for new products. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products. First, that CPG companies create some truly strange products, and they hit the shelves month after month.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Native ads are viewed 53% more than banner ads. 54% of users don’t click banner ads because they don’t trust them.

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The Types of Companies That Benefit Most from Content Marketing

Contently

But we often hear from clients and prospects that their products and services don’t feel as conducive to big, viral stunt marketing like Red Bull. At Content Marketing World, the magazine won awards for Best New Print Publication and Project of the Year. Maybe your company sells a taboo product ( Poo-Pourri ).

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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. They didn’t just notice it or remember it, but nearly half of potential buyers that watch a video actually bought a product because of it! Barely better than a banner ad will never be a claim to fame.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). And your product or service may be exactly what they need to solve it. All of that said, business people do still have problems to solve.

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The 4 essential elements of effective in-app advertising

ClickZ

With mobile, it’s possible to make the consumer a key component of the ad. Interactivity is especially valuable when the action is tied to the product offering being sold, as it helps to connect the ad and the message. When I was a child, I used to love my uncle’s National Geographic magazines.

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Of course, they want to be able to find their assets easily , but most often they want to use digital media “products” to reach prospective customers. The digital media could be the product itself – a music collection, streaming television series, video, electronic magazine, e-book or catalog – distributed in a variety of formats or forms.