How B2B Marketers Sabotage the Power of Case Studies to Generate Demand
NuSpark Consulting
JANUARY 15, 2016
“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. That’s because they serve as third-party validation—real word proof of the performance of a product, service or solution. Most are mind-numbingly dull. Include People.
Let's personalize your content