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How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark Consulting

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. That’s because they serve as third-party validation—real word proof of the performance of a product, service or solution. Most are mind-numbingly dull. Include People.

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Top 10 B2B Influencers in 2020

Oktopost

He is the founder of altMBA and The Marketing Seminar , in addition to being a guerilla marketing, direct marketing, and Marketing Hall of Fame inductee. One of his more recent posts discusses the age-old debate – where is it worthwhile to market a new business or product. Joe Pulizzi. Houston Golden.

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what is an effective marketer?

The Effective Marketer

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. United States License. United States License.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Its useful to observe not only your companys clients but your competitors companys clients as well, so you can see what your products and services relative strengths and weaknesses are and how they can be exploited. Personal Productivity. Wear Patterns: Evidence of stress or overuse, e.g. damaged power cords or hinges. No Noble Savage.

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How to Save the World

Buzz Marketing for Technology

Personal Productivity. Personal Productivity Improvement & GTD. Darwin Magazine. Grist Magazine. Orion Magazine. Guerilla News Network. The End of Philosophy. No Noble Savage. Too Far Ahead. Theory of Knowledge. Natural Enterprise. Business Innovation. The Gift Economy. Personal Knowledge Management.

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How Experiential Marketing Works: 7 Enlightening Tips

Hubspot

According to a CMO magazine article on the topic, experiential marketing “is a mutually beneficial interaction between customer and brand in an authentically branded engagement.”. Like 360° video, it allows users to become immersed in something beyond their current surroundings -- like an experience that your product or service provides.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Personal Productivity Improvement =. Personal Productivity Improvement: Pre-interview each employee in the organization to understand their job, what knowledge and technology they use and how they use it. The first half-hour should be spent observing and asking questions of the employee to identify significant productivity problems.