Zoominfo

MAY 15, 2020

On her paper assessment, she noted one of her goals was to be a partner at the office. “[Her] But this office was never going to have a female partner in her lifetime,” wrote Briefings Magazine, a publication of consulting firm Korn Ferry. “So Hinman started looking for a new job the next day, according to Briefings Magazine.

Promotion 232

Promotion Zoominfo Enterprise Management Work Management 232

Marketing Insider Group

JANUARY 2, 2020

Back then, with only three TV networks and a few magazines that everyone read, you could just “spray and pray” your ads and count on revenue pouring in. They won’t know that 50 percent of the executives who read your latest blog post downloaded the white paper that positioned the new widget as the solution to one of their critical challenges.

Work Management 210

Work Management Paid Search Agency Marketing Management Advertising Agencies 210

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. flagship magazine and news site. Cybercrime Magazine.

Work Management 102

Work Management Marketing Management Research Organization 102

Contently

APRIL 12, 2018

My first interview, with a United Nations diplomat for a Swiss lifestyle magazine, proved me wrong. This philosophy helped him land the famously private Marlon Brando for a set of interviews with Playboy Magazine in 1978. “If Step one, find someone interesting and convince them to speak. Step two, speak to them.

Tips 145

Tips Wikipedia Press PR 145

Content4Demand

NOVEMBER 12, 2020

One of my favorite lines from Brenner’s presentation was “Behind every bad marketing idea is an executive who asked for it.” The company reached half a million visitors it would never have otherwise and saw a 7X ROI on its Digitalist Magazine with traffic from organic search, social and referrals—with no promotion in the content.

B2B Thought Leadership 97

B2B Thought Leadership Marketing Management Thought Leadership Customer Surveys 97

Content Marketing Institute

NOVEMBER 17, 2017

People do a lot of waiting – for an appointment, for food to arrive at the restaurant, for a conference presentation to begin. Presentations. When your executives speak at conferences or salespeople present to prospective customers, think about how to engage people before the presentation begins. AnnGynn Click To Tweet.

Content 103

Content Landing Pages Curation Conference 103

ClearVoice

JULY 27, 2022

Content marketing can take many forms, including entertaining videos, educational blogs, ebooks, case studies, white papers, social media posts, and even apps and video games. They also put out a printed mini-magazine in each monthly shipment with company news, fishery updates, and meal prep tips. John Deere.

Examples 52

Examples Brand Identity Branding Content Marketing 52

Sales Engine

JANUARY 25, 2016

And that’s what we are going to talk about in this presentation…because you only have so much muscle, right? Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. As most of you have learned, creating content isn’t cheap or easy.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

ClearVoice

DECEMBER 5, 2019

Fair or not, how you present yourself to the world matters. The content type could be white papers, social media posts, website content, and more. You can link your online work, but you can also upload documents, PDFs, magazine articles, and more if you have those samples. Yes, before you even open your mouth!).

Ideal Customer Profiles 87

Ideal Customer Profiles Sample Network Marketing Copywriting 87

ClearVoice

SEPTEMBER 10, 2020

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine. Finally, be sure the ideas are clearly presented and resolved.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

ClearVoice

AUGUST 28, 2023

Think of how magazines like Oprah featured monthly experts in personal finance, life coaching, and home decorating spaces. Ensure Consistent and Accessible Language Whether you’re working with one SME or a few, present them with a style guide to reference. Those SMEs became household names!

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

The Lead Agency

JANUARY 12, 2021

Many restaurants are using the technology to load their menus instead of using paper versions. Many marketing professionals would argue that QR codes have always presented a valuable opportunity for businesses, even before the coronavirus pandemic.

B2B 87

B2B Marketing Analytics Tools Advertising Agencies Paid Search Agency 87

Zoominfo

MAY 15, 2020

On her paper assessment, she noted one of her goals was to be a partner at the office. An article in Briefings Magazine (a publication of consulting firm Korn Ferry) notes, “[Her] manager, who she believes was well intentioned, said there was no doubt she had the prowess. However, operations and finance teams aren’t as balanced.

Promotion 162

Promotion Zoominfo Enterprise Management Work Management 162

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. I’d fly in top speakers to present on top topics. Create and atomize a white paper. Invest in success.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Onalytica B2B

OCTOBER 4, 2017

An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. However, because of this they may not be as good at measuring and presenting their quantitative successes. But how can you measure this? DOWNLOAD NOW!

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Launch Marketing

NOVEMBER 6, 2019

In particular, CEO Anthony Casalena wanted this 2015 campaign to translate that “any idea, no matter how wild or weird, can be presented beautifully and meaningfully through Squarespace.”. Xerox took their personalization to the next level by not only creating customized emails, but also an entire magazine focused on specific customer needs.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

nDash

NOVEMBER 2, 2020

Spark their interest with engaging content on your website, in white papers, and in email newsletters. My expertise is in writing medical white papers, but I’m also here to ghostwrite medical articles, blog posts and other educational materials for you. Presentations . Research papers . Alternative medicine .

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Heinz Marketing

FEBRUARY 8, 2018

Is Inc Magazines’ “ How I Work ” a favorite of yours? Every inch of her office is piled with stacks of papers and folders. There are simply times when work and life just smash up together, and you need to be able to be present in the moment. I am into writing instruments and love the feel of writing on great paper.

Work Management 86

Work Management Paper Marketing Management Paid Search Agency 86

The Point

JULY 19, 2010

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” Prospects will register for a Webinar because they believe that the information presented is worth a 45-minute investment of their valuable time. that appeared online today. When are Webinars a fit? Simply put: not selling the event.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

Sana Commerce

MARCH 16, 2022

This presents new challenges for many companies that have come to terms with the fact that B2B customers think differently from B2C customers. Do you read a newspaper and/or magazine while commuting to the office in the morning? Videos are the new white papers. What things do you pay attention to in your day-to-day work?

B2B 52

B2B Work Management B2B Sales Act-On 52

Marketing Craftmanship

AUGUST 31, 2011

Prior to popularization of fax machines in the 1980s, news releases were delivered by human messengers to major wire services such as AP, UPI and Dow Jones, which in turn communicated that news to their subscribing media outlets over a broadtape machine – much like a financial ticker tape, but using a much wider roll of paper.

Public Relations 100

Public Relations Press PR Content 100

Ambal's Amusings

APRIL 8, 2010

Every time you write a memo, post a blog, record a workshop, or put together a PowerPoint presentation, you’re creating useful content. Even photos from a trade show event could end up in a magazine or newsletter. Write white papers based on interviews with others in your industry. Auditory (hearing). Tactile (touching).

Trade Show 100

Trade Show Content Budget Programs Barriers 100

Anyword

SEPTEMBER 9, 2022

Present solutions in fun, exciting, and engaging ways. Instagram: Food and Wine Magazine. Even with all of these recommendations in mind, when it comes to putting pen to paper, the most seasoned copywriting professionals can struggle sometimes. If there’s any doubt, it might be time for a revision. Try Different Copy Lengths.

Social Media 98

Social Media Conversion Media Tips 98

Biznology

AUGUST 12, 2010

Special sections, extended coverage, special reports, and information that you couldn't get elsewhere were the hallmarks of the Sunday paper. I have read every Sunday paper offered, including New York and suburban NJ which offers 5 big papers to choose from. I think it might be very close to the end of the product as we know it.

Marketing Analytics Tools 80

Marketing Analytics Tools Paper Wikipedia Content 80

Heinz Marketing

FEBRUARY 24, 2020

And if you like what you hear today and you’d like to hear a other episodes of Sales Pipeline Radio, you can find everything we’ve done past, present and future, up at salespipelineradio.com. I won’t get into the inside jokes there but Lisa Gschwandtner from Selling Power Magazine , thank you so much for joining us today.

Top of Funnel 66

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 66

WriteSpark

MARCH 26, 2009

The guidelines presented here will help you choose the right materials for typical technology sales and marketing challenges. Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses.

Comparison 120

Comparison Copywriting Banner Ads Press 120

Heinz Marketing

JUNE 6, 2019

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Check email and faithfully make my To Do List on paper. Husbando for sure.

Work Management 58

Work Management Marketing Management Paper Twitter 58

ConvertKit

MARCH 30, 2020

She learned to improvise without a craft store nearby, and giant rolls of paper might as well have been pure gold. I ask her about a giant roll of paper almost my height laying across her workspace – I recognize it from my own childhood garage (my mom used rolls like that for everything ). “I It’s a scary place to go alone.

Class 96

Class Paper Communities Youtube 96

Chris Koch

JANUARY 21, 2011

Social media have created so much noise that it’s becoming more difficult for the good old white paper to stand out. It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter.

Social Media 100

Social Media Budget Programs Paper PR 100

Heinz Marketing

NOVEMBER 16, 2017

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. No paper or sticky notes (see my earlier comment). I would be lost without them!

Work Management 66

Work Management Marketing Management Content Paper 66

Hubspot

MARCH 15, 2021

Overcomplicating Pricing Presentation. According to a research paper from the Journal of Consumer Psychology on behavioral economics, prices that contain more syllables when spoken seem drastically higher to customers. That margin might seem ideal on paper but probably wouldn't work too well in practice. Not Considering Context.

Pricing 79

Pricing Price Case Studies Paid Search Agency 79

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Look for bloggers in your industry to help, or review the masthead for the leading trade magazine in your industry who are freelancers. all from one story idea.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Heinz Marketing

SEPTEMBER 12, 2019

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. I do make a point to stay out of it if I have a project or presentation and really need to focus. It’s an unachievable ideal like a PhotoShopped model in a magazine. Most essential app when traveling?

Work Management 64

Work Management Planning Peer-to-peer Marketing Management 64

ViewPoint

OCTOBER 2, 2012

Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Rev

JANUARY 10, 2018

As glamorized by the hit TV show Mad Men , marketers at ad agencies spent their time coming up with catchy slogans and colorful images to draw the attention of drivers on the highway passing by billboards or housewives flipping through magazines. Radio – Still used today, radio was a big game changer for sales and marketing.

Marketing AI 60

Marketing AI Top of Funnel Paid Search Agency Advertising Agencies 60

Inbox Insight

APRIL 12, 2020

Newspaper and magazine ads. There’s also a focus on lead quality over quantity, with content such as informative articles, research papers and video content helping to generate demand and feed people through the funnel. TV and radio ads. Banner and display ads. Pop-up ads. Blanket email blasts. Billboards and outdoor advertising.

Inbound Marketing 97

Inbound Marketing Paid Search Agency Advertising Agencies Planning 97

Valasys

SEPTEMBER 16, 2020

As the marketer’s inch towards the new normal, every business is presented with a simple choice: prioritize your marketing preferences, or fail. Pieces of content vouching on thought leadership including blogs, white papers, case studies & e-books. Strengthening their Omnichannel SEO Experience Framework.

B2B Marketing 59

B2B Marketing Trends Planning Work Management 59