Salesforce Marketing Cloud

NOVEMBER 15, 2023

Let’s say you’ve been tasked with writing a page around “customer service.” Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. Are searchers even looking for long form content on this topic? X Best Practices for Customer Service…”).

Keywords 105

Keywords Research Traffic Lead Scoring 105

Marketing Insider Group

JUNE 26, 2023

In reality, everyone knows that feelings play a significant role in convincing a person or business to separate from their hard-earned money to obtain a worthy product or service. We have long preached at MIG that your content needs emotion and personality to catch the right kind of attention.

Marketing AI 276

Marketing AI Ethics Long Tail Marketing Opt-out 276

seo.co

NOVEMBER 22, 2021

One example of getting good results using zero search volume keywords is Amazon; the platform generates about 57% of sales from long-tail keywords. Why are many people switching from short-tail keywords to zero volume keywords? Long-tail keywords also lower bounce rates, and the average time on site is higher.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Scoop.it

MARCH 14, 2024

Reliable Couriers Logistical companies, such as those offering courier services , often partner with influencers from complementary niches, such as small business owners who ship a lot of products and have many orders to keep track of. When you create a website , it is essential to strategically incorporate relevant keywords into the URL.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

ClearVoice

SEPTEMBER 12, 2022

As businesses look more to artificial intelligence (AI) technology for customer service and sales, tools like keyword spotting can identify keywords used in chat and customer calls to determine automated actions that resolve their issues. Short tail keywords. Long tail keywords. It takes work to stay on top.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. This is because long-tail keywords more closely reflect normal speech patterns.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Marketing Insider Group

JUNE 13, 2023

The hyper-personalization of digital experiences means you need to distinguish between mere contacts and qualified leads who truly need your service. Targeting more long-tail keywords can lead you to a more motivated audience. Still, inbound marketing with excellent content delivers the lowest cost per lead with long-term ROI.

Cost per Lead 240

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 240

seo.co

MAY 15, 2023

They also make up the majority of the long tail, which is now more likely to be dominated by machines. Focus on the Medium Tail The short tail will become even more valuable and difficult to rank for. The post ChatGPT, BARD & The Death of the Search Engine Long Tail appeared first on SEO.co.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. ” The long tail of blogger outreach.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Brightedge

MARCH 31, 2022

Have you ever typed a simple question into a search engine—something like “How long does it take to bake a potato?”—only Sometimes, publishing long-form content is the best way of catering to searcher intent. Long-tail Keywords Are Phrases of More Than Three Words. Google Hates Pop-Ups. Domain Age Is a Ranking Factor.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Top Rank Marketing

FEBRUARY 5, 2024

If you’d like to learn more about elevating your own strategy, we welcome you to explore our SEO services. We share an example of how this approach can fall short in our SEO content guide, Marketing with Intent : “For a very long time, raw keyword volume ruled SEO.

SEO 97

SEO Marketing & Strategy Content Lead Scoring 97

BOP Design

JULY 20, 2021

Buying intent is an indication of a web searcher at a buying stage – meaning they are not in a research stage but are actively looking to buy a product or service. Long-Tail Keywords. Oftentimes, long-tail keywords correlate with stronger buying intent. What Is Buying Intent?

Keywords 118

Keywords Intent Buy SEO 118

Brandpoint

MARCH 13, 2023

Research to find a new B2B vendor, service or product starts with an online search. Dig deeper with long-tail keywords Now it’s time to get into the minds of your customers. Branch out into their specific questions using long-tail keywords. Blog titles: Use long-tail keywords to develop blog topics.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Zoominfo

MARCH 17, 2021

SEO builds visibility for your website and awareness for your product or service. It can also help build your credibility, which encourages more people to subscribe to your service. However, for more competitive keywords, you should opt for less competitive long-tail phrases. Focus on Your Website.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Navigate the Channel

DECEMBER 20, 2023

Keywords are the bridge that connects your ads to potential customers actively searching for products or services. It involves identifying and analyzing the words and phrases that users type into search engines when looking for information, products, or services. Incorporate relevant long-tail keywords into your strategy.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Contently

FEBRUARY 3, 2022

These are the main approaches they take when producing and promoting organic content to win traffic and leads: Create super-long, keyword-dense, information-packed articles with tables, images, and external high domain authority links. Make sure to place the contact form above the fold. Target lower-competition, higher-volume keywords.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

Contently

MARCH 30, 2020

While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time. As a marketer, think of yourself as in the business of public service. In financial services, your audience is urgently looking to you for financial advice.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Marketing Insider Group

FEBRUARY 22, 2021

Content plays the long game. You start small with low-volume, low-competition, long-tail keywords. Check out our customizable packages for Content Builder Services to start building the right strategy for your brand. Let’s put your content marketing strategy on the right path.

Domain 335

Domain Long Tail Marketing Content Keywords 335

Convince & Convert

AUGUST 17, 2015

Today’s Internet users are looking for something specific using long tail search queries : deals on Samsung 46 inch LCD 1080p TVs, new high heels in style for spring 2016, best suit to buy for summer wedding in South, and safest new 2016 sedan for family of five. Image via BigStockPhoto.com. Conceptual Understanding.

Long Tail Marketing 151

Long Tail Marketing Elasticity Tips Public Relations 151

Bluetext

APRIL 2, 2024

Unlike traditional text-based searches, voice searches tend to be more conversational and long-tail in nature, meaning they often contain natural language queries or questions. Target Long-Tail Keywords: Long-tail keywords are longer, more specific phrases that typically have lower search volumes but higher conversion rates.

Search Marketing 30

Search Marketing Long Tail Marketing Optimization FAQ 30

Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. At Tiecas, industrial website design is a core service we offer to help manufacturers succeed online.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

ClearVoice

MARCH 3, 2021

What are long-tail keywords? Long-tail keywords are keyword phrases that don’t have a large number of monthly searches, but are lucrative entrances to your content. The term “long-tail” refers to a graph of competitiveness vs. conversion rate of keywords. Long-tail keyword examples.

Long Tail Marketing 52

Long Tail Marketing Keywords Click Rate Conversion Rate 52

seo.co

MARCH 14, 2022

Prioritize Long-Tail Keywords. It’s easier to search for long tail keywords when you can just speak and don’t have to type. This is also a great place to store long-tail keywords. Below are some helpful tips that will show you how to properly optimize your website for voice search.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Marketing Insider Group

MAY 26, 2020

The hide in their vanilla content cave, their figurative tail tucked between their legs. Share your opinions as long as they are informed, based on experience, and seek to help your customers. Whether you sell generators, guitar lessons or accounting services, your customers pay for your advice. Take fear out of the equation.

Opinions 303

Opinions Content Marketing Lead Ranking Content 303

Only B2B

MARCH 10, 2022

The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. Evaluation: The lead is aware of the precise service/product required. Buyers of B2B goods and services on mobile devices. To Acquire More Quality Leads, Optimise For Long-Tail Keywords.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Top Rank Marketing

OCTOBER 30, 2023

Keyword Research: The process of identifying and selecting keywords and phrases that your target audience is likely to use when searching for information related to your products or services. Long-Tail Keywords: Longer and more specific keyword phrases that typically have lower search volume but higher intent.

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

Huptech Web

AUGUST 11, 2023

Customers are looking for a product or service like yours on their computer. In this blog, we’ll talk about choosing the right keywords to reach your target audience and get them to do something, like buy a product, sign up for your newsletter, or utilize your services. They type in a few words hoping to find what they seek.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Contently

FEBRUARY 8, 2023

” You can see “car maintenance cost” and “car service” both do well. Such long-tail keywords found through Google Trends are easier to rank for. Use Google Trends to find keyword phrases relevant over long and short periods.

Marketing AI 173

Marketing AI Trends Google SEO 173

Only B2B

NOVEMBER 1, 2020

Actually, many B2B companies use this as their one of the major lead generation services. One of the players in content syndication service is Netline. Long Tail Keyword. For a small to mid-scale business Long tail keyword is a way to go, because it is easy to identify the intent of these keywords.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Valasys

OCTOBER 2, 2023

Local SEO helps you connect with nearby customers who are actively searching for products or services you offer, increasing your chances of conversion. Utilizing Long-Tail Keywords Long-tail keywords are specific phrases that potential customers might use in their searches.

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of Email Service Providers report.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Martech

NOVEMBER 17, 2021

Reviews are an opportunity for anyone familiar with your brand to publicly share what they love about your products, services and customer experience. Having reviews publicly available conveys to potential customers that you’re safe to do business with and provides you with a goldmine of fresh consumer insights. Sign up and watch here.

Organization 111

Organization SEO Ideal Customer Profiles Long Tail Marketing 111

Martech

AUGUST 2, 2022

stacks quickly start to look very different; the long tail of products found in stacks is very long. The stacks range in size from 25 to 250 products, are a mix of B2B and B2B, and are in different stages of documentation. Once you move beyond foundational platforms (CRM, CDP, Marketing Automation etc.)

Marketing Automation Services 111

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 111

ClearVoice

APRIL 12, 2022

For example, if the goal is a high conversion rate (for readers to purchase a product or service via your article), you’ll want to make sure to include a specific call-to-action in your SEO content brief and the method by which the reader can convert (link in text, button link, image with link, etc.). How long should your article be?

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Navigate the Channel

NOVEMBER 21, 2023

They can evoke emotions, share values, and create memorable experiences that resonate with viewers long after they’ve watched the video. These algorithms can anticipate what products or services a customer might be interested in, even before the customer is aware of it.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

chiefmartech

DECEMBER 27, 2021

It’s been a long year for everyone as we navigated the ongoing pandemic saga. It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. Congratulations on making it to the end of 2021. And it’s not just martech. Integrate thy software!

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

DAGMAR Marketing

DECEMBER 28, 2023

Pinpoint long-tail keywords with less competition that may be easier to rank for. For starters, in March of 2023, one of the latest new Google Local Services Ads updates to occur was when it introduced five new industry verticals. Estimate search volume to determine how competitive each keyword would be to rank for.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98