Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. These terms signal higher purchase intent.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Contently

MARCH 14, 2023

The Importance of Long Tail Keywords As you create your keyword strategy, keep long tail keywords in mind — which are typically more specific, more targeted, and longer than other keywords. Used cars” is a short-tail keyword people might use if they are looking for trending data.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

KoMarketing Associates

FEBRUARY 10, 2021

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” In many cases, users now have to scroll to even see the top organic listing. Use lower case letters. Write answers to these questions/subheaders in a paragraph that’s 40-60 words long.

SERP 295

SERP Features Google Top of Funnel 295

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We

Paid Search Agency 117

Paid Search Agency Marketing Attribution Top of Funnel Companies 117

seo.co

FEBRUARY 10, 2020

SEO is a long-term strategy, and a competitive one; it takes time to develop the authority necessary to reach rank one, and even more time to usurp your top competitors, who are already sitting at rank one. In other words, there’s no formula for how long it takes to reach rank one; it all depends. How Long to Reach Rank One?

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

Marketing Insider Group

NOVEMBER 7, 2022

First step is always to start with the business case for your content marketing. How long do they stay? Research your SEO rankings and positions against those “short-tail” keywords. Source: Edelman LinkedIn study on thought leadership. We also lay out the costs you should expect to incur. How deep do they go?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Sprout Social

MAY 3, 2023

Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth. You don’t need a finance degree to make your case (although taking some classes may help), but you do need to speak in their language. You won’t have all the answers.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

Fount Media

OCTOBER 11, 2021

The same thing happens in the case of contacts. The best you can do this is by choosing to add long-tailed keywords to your content. In this case, you need to consider the long-tailed keyword – software for b2b companies rather than just considering softwares. Pay attention to testimonials and case studies.

Tactics 52

Tactics Long Tail Marketing B2B Business 52

FunnelEnvy

FEBRUARY 5, 2024

Content creation should include blog posts, guides, webinars, and a case study of your ideal client’s success. Promote content across channels: Besides internal linking, share your content on social media, guest blog on industry websites, share case studies, and utilize email marketing to reach a wider audience.

Paid Content 62

Paid Content PPC Traffic SEO 62

Webbiquity

MARCH 31, 2022

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. To stay ahead of the pack, look for tactics to start optimizing your site for voice search results now. Here are some ways to get started: Voice searches tend to be more sentence-based than text searches.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

chiefmartech

DECEMBER 27, 2021

It’s been a long year for everyone as we navigated the ongoing pandemic saga. It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. But in this case, it’s apps and data within an organization’s tech stack that are being aggregated.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

SmartBug Media

AUGUST 12, 2020

Whether through a case study or photographic examples on the product pages themselves, painting the picture in the visitor’s mind of how the product can be used will help facilitate further engagement. Target niche keywords: Keyword research is often bucketed into short-tail keywords and long-tail keywords.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Marketing Insider Group

FEBRUARY 1, 2021

To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Binary Demand

MAY 2, 2023

You can create blog posts, whitepapers, case studies, and other types of content that address your target customer’s pain points and challenges. Inculcate SEO strategy with long-tail keywords When dealing with SQLs, you should focus on search engine optimization techniques.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

RebelMouse

FEBRUARY 2, 2022

Smart, High-Performance Cache for Long-Tail Pages. But we have had slower response times for pages that are not at all popular as part of a site’s long tail. We also have tied everything to custom Google Analytics segments so that we can study the behavioral impact of new performance features in depth. Prometheus.

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

The Marketing Blender

FEBRUARY 26, 2024

Also, consider how long they can stay with your organization. A good fractional CMO will continue providing value long term. High-value agencies will have strong case studies and metrics that demonstrate their impact. Also, consider the potential return on investment.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

Directive Agency

JUNE 10, 2020

Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. In almost all cases and all levels, the name of the game is discoverability, so making sure we’re in the right place at the right time that our ideal buyer is evaluating solutions is key. . LinkedIn Twitter. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

seo.co

JUNE 18, 2021

Don’t worry if this is the case! That’s no longer the case. However, along with general keywords, you need to use long-tail keywords that are more aligned with specific user intent. Two, it seems easier to convince website visitors to read a short blog post than a relatively long article. SEO can be very complex.

SEO 115

SEO Lead Scoring Lead Ranking User-Generated Content 115

Martech

OCTOBER 3, 2023

Our efforts are aligned to the strategy and we’re not just chasing our tails all day long,” said Aycinena. With agile marketing, a business case is needed for work requests and feedback is given before it even gets into the backlog. The post Case study: How Komet USA embraced agile marketing appeared first on MarTech.

Planning 107

Planning Case Studies Case Study Studies 107

Webbiquity

OCTOBER 9, 2018

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Image credit: e-tailing. A similar reaction takes place in the brain when people receive personalized content. They tend to remember it for much longer, too. Personalization in Email Marketing. Conclusion.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

Bluetext

OCTOBER 19, 2023

Long-tail keywords that reflect user intent can be particularly effective in attracting the right audience. This can include in-depth articles, whitepapers, and case studies. Targeted Keyword Optimization Identify and optimize for relevant keywords specific to cybersecurity.

SEO 42

SEO Brand Identity Branding Long Tail Marketing 42

Sharpspring

NOVEMBER 10, 2020

The word “specific” is significant in this case; generalized or overused keywords will not help your business. Also, don’t be afraid to use long-tail keywords. Keeping with the lipstick example, a long-tail keyword phrase might be something along the lines of “cruelty-free organic vegan lipstick.”

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

chiefmartech

AUGUST 6, 2020

From there, it stretches into a long tail of less commonly adopted no code products. Given the above, it’s not surprising that the primary no code use case reported in our survey was implementing workflows and processes (82%), often across multiple apps and platforms within a martech stack.

Marketing Automation Services 86

Marketing Automation Services Tools Long Tail Marketing Paid Search Agency 86

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When this is the case, it's critical you invest in a SEM strategy. What is SEM? Google Trends. Keywordtool.Io.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Convince & Convert

MARCH 9, 2016

times investment to, according to a recent study by Tomoson , an ROI of $6.50 They understand that their audience will keep coming back for more, as long as they remain authentic and true to their original brand. Studies have shown that the effectiveness of celebrity endorsements is on the decline. for every $1 spent.

Trust Marketing 112

Trust Marketing Long Tail Marketing Opinions Paid Search Agency 112

Sprout Social

JULY 1, 2021

There’s often a significant back-and-forth between the seller and the potential client where the prospective customer will read up on case studies, watch product demos and negotiate a contract. Don’t ignore low-volume and long-tail keywords. These highly specific phrases are often called long-tail keywords.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Customer Experience Matrix

OCTOBER 6, 2015

Unlike Jane Austen, I have facts for my assertion: e-tailing group's 7th Annual Consumer Personalization Survey found that 52% of consumers believe most online retailers can recognize them as the same person across devices and personalize their shopping experience accordingly. But marketers also recognize that they have a long way to go.

Marketing Management 120

Marketing Management Ideal Customer Profiles Case Studies Buyer Personas 120

ClearVoice

SEPTEMBER 23, 2021

While there’s a lot of debate about exactly how long a content marketing post or article stays fresh enough to pull in valuable traffic, one thing’s certain: Even a popular piece of old content can be made fresher with a bit of a makeover, and the results can be impressive: . Add case studies and other concrete examples to illustrate points.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Directive Agency

FEBRUARY 1, 2022

No matter how long-tail you get with your keyword research, it’s hard to get to a customer-led approach when you’re starting with a base keyword like “Enterprise Software For Sales Enablement.” Let’s take a moment to consider a case study of rewriting a content strategy towards a more customer-led mindset.

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

ClearVoice

AUGUST 23, 2023

For example, it can generate blog post titles, social media post suggestions, and even comprehensive outlines for long-form content. It generates everything from long-tail keywords to local SEO and alternative keyword options. AI’s magic lies in its ability to process massive amounts of data at lightning speed.

Marketing AI 52

Marketing AI Content Budget Programs Analysis 52

ClearVoice

JULY 5, 2022

However, the content these search terms bring up tends to be lists of blog post ideas, not articles on how to develop a long-term strategy for generating content. Study your competition. You can do this by using the same short-tail and long-tail keywords as your competitors in your content to compete for rankings in search results.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Biznology

SEPTEMBER 23, 2014

My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. With the long tail, “all the other blogs,” we dig deep. Usually, we send a third and final email, a week after that, but not in this case.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

seo.co

DECEMBER 19, 2021

So for an article about “desktop PC cases,” that phrase might appear 4 times in your 700-word article. We use 12 because “desktop PC cases” is comprised of 3 words, so 3 words X 4 appearances = 12. As long as there’s a strong indication of who you are and what you do, you’ll be in good shape.

Optimization 115

Optimization Keywords SERP SEO 115