Navigate the Channel

DECEMBER 20, 2023

Expanded SERP Real Estate: Dominating the search engine results page (SERP). Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries. Incorporate relevant long-tail keywords into your strategy. This prevents users from seeing the same ad over and over.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

seo.co

NOVEMBER 22, 2021

And if big-name businesses are willing to fight you for prime SERP real estate , they’ll put in more resources to get those expensive keywords to work for them. One example of getting good results using zero search volume keywords is Amazon; the platform generates about 57% of sales from long-tail keywords.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. In an effort to create unique content, RAQs (rarely asked questions) has become a growing trend, too.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Adobe Experience Cloud Blog

JANUARY 9, 2020

Featured snippets are one of the most sought after spots on Google search engine results pages (SERPs). The average voice search query is about 29 words long. Most voice searches are long-tail keywords, and therefore contain more specifics to what people are searching. Tip #5: Long-Tail Keyword Research.

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Long Tail Marketing Optimization SEO Tips 174

seo.co

MARCH 14, 2022

If you’re interested in attracting more voice search users to your website, you can learn all there is to model your website after this trend in this ultimate guide. Prioritize Long-Tail Keywords. It’s easier to search for long tail keywords when you can just speak and don’t have to type.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Brightedge

MARCH 1, 2024

For SEO professionals focused on organic search visibility, this trend could imply that traditional organic results may maintain their prominence. At BrightEdge, Copilot for Content Advisor can assist you in doing this by incorporating long tail keywords into content briefs or even your first drafts.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Contently

MAY 18, 2018

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. With a long-tail mindset, you’ll develop a level of expertise that generalists can’t match when they answer random questions for a wide audience.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. Research seasonal and trending topics.

Paid Content 62

Paid Content PPC Traffic SEO 62

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. Google Trends. Google Trends. When this is the case, it's critical you invest in a SEM strategy.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

SalesIntel

AUGUST 7, 2023

And you want to be in the top results in SERPs or get into Featured Snippets because Google typically responds to speech-based queries with only a couple of results, either from snippets or from the top of relevant SERPs. On top of that, the information in your articles must be clear, concise, and easy to understand. seconds or less.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Blog Posts supporting long-tail keyword opportunities. As we outlined a few years back , building trust is a key component to successful SEO programs.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. How Google Trends rank the popularity of the keyword’s suggestions. Use Google Suggest for Identifying Long Tail Keywords. What is Google Suggest? The user’s language and location. Keywordtool.io. Übersuggest.

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Long Tail Marketing Google Tools Generation 52

Valasys

OCTOBER 20, 2020

Ever since Google has updated its core Hummingbird algorithm on the 26th of September 2013, it has been rewarding the marketers for creating relevant pieces of content in terms of better rankings on SERPs. The post Voice Search Marketing is Latest Trend Followed by B2B Marketers appeared first on Valasys Media.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. This means that from now on, we need to be paying more attention to “related queries” Google includes in most SERPs. Back in 2020 , I was writing about Google as an answer engine versus a search engine.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

seo.co

FEBRUARY 10, 2020

To do this, they pulled in 2 million random keywords and looked at data for the top 10 ranking search engine results pages (SERPs) for each of them. Rank-two results averaged about 850 days, with a steady declining trend down to rank 10, where the average age of a page is 650 days. What does this tell us? months, or about 100 days.

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

Adobe Experience Cloud Blog

JANUARY 25, 2018

If video is encouraging engagement , that’s at least partly why it’s winning on the SERP. How can marketers start to prepare for this video-loving trend? That trend will affect B2B marketers and B2C marketers alike. To prepare for that, target long-tail keyword phrases that sound more conversational.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Brightedge

JUNE 10, 2022

But trend monitoring, website traffic analysis to uncover interests, competitor research, brainstorming, and more are all key aspects of the initial stages of the research process. Long-tail keyword discovery - The long-tail keyword tab in Data Cube provides high-value, low-competition keywords that represent immediate ranking opportunities.

SEO 111

SEO Research Enterprise Management Tools 111

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Conductor

AUGUST 16, 2022

This can decrease the organic value of both pages and hurt each page’s ability to rank for a particular keyword within the organic SERPs. If two of your pages rank in the top three organic SERP results, your ranks aren’t necessarily getting hurt. As a result, one or more of your pages are underperforming in the organic SERP.

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80

Conductor

JANUARY 9, 2023

Conductor has you covered for the latest news around ChatGPT, continuous scroll, the E-E-A-T update, and Google’s top trends release. This update aims to provide the most helpful and useful experience for users on the SERP. Here are some commands to try: Give me 30 long-tail keyword ideas to target on a post about [your topic].

SEO 59

SEO Long Tail Marketing Keywords User-Generated Content 59

Huptech Web

AUGUST 11, 2023

The provided SEO keyword recommendations can be effectively integrated into website headings, blog posts, and e-commerce store listings to enhance the likelihood of achieving a higher position in Organic Search Engine Results Pages (SERPs) , referred to as “ Ranking.” Why Is It Important?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Directive Agency

APRIL 15, 2022

The Keyword Planner was created with Google Ads in mind but can be used for organic search, and can help you discover new keywords and assess their potential based on competition levels, trends in popularity, and monthly search volume. You can see the individual queries that are triggering your site to show up in the SERPs.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Content Marketing Institute

OCTOBER 16, 2018

Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition. As it says on its home page, “find long tail keywords with low SEO difficulty.”. SEO Click To Tweet.

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Long Tail Marketing Google Domain Keywords 103

Moz

JANUARY 14, 2020

If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing. The two strongest overall trends in our 2020 report are: It’s the first year in which paid search has eclipsed organic for website revenue. Attract that user back.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Target long-tail keyword variations. What is local search marketing? Write about complementary local services.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Kevin Indig

MAY 29, 2023

” Arda Capital [ link ] Fourth, the cost of computing, renewable energy and AI models are all trending downward. Before AI, Google was able to rearrange snippets and sometimes SERP features. As a result, it wouldn’t only threaten Google Search but also make classic SEO data aggregation like SERP crawling impossible.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Data Cleaning/CRM Appending

FEBRUARY 21, 2020

What are the trends that the brands are missing out on? So, don’t wait and scroll down for the lowdown of 5-top trends of online retail and e-commerce for the year 2020! Yes, ladies and gentlemen, the next trend to watch out for retail and e-commerce industry in 2020 is the Product Recognition AI, which makes visual search possible.

Trends 52

Trends Amazon Top of Funnel Paid Search Agency 52

TrustRadius Marketing

APRIL 1, 2021

Voice search is exploding in popularity, and this trend presents an opportunity for those with a calculated online presence. Understanding how search engines generate their rankings will help you get your content higher on SERPs and drive business results. Using long-tail keywords like “where is my business located?”

SEO 52

SEO Long Tail Marketing Work Management Marketing Management 52

The Lead Agency

SEPTEMBER 13, 2020

This trend has huge implications for the future of SEO and how marketers will have to plan their strategies for the channel. Most people do not type the way that they speak, and as such, websites that currently optimised to rank highly on SERPs may not be as easily found for a voice search.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

seo.co

DECEMBER 19, 2021

And that means it’ll rank higher in the search engine results pages (SERPs). Now, don’t get me wrong; LSI isn’t the only determining factor of how your content ranks in the SERPs. This blog post will be assigned a higher relevancy score for those categories. Simple as that. Rich Answers (Ongoing).

Optimization 115

Optimization Keywords SERP SEO 115

Conductor

NOVEMBER 18, 2021

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x What are long-tail keywords? Examples of long-tail keywords.

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Long Tail Marketing Keywords Lead Scoring Lead Ranking 80

Content Marketing Institute

OCTOBER 30, 2018

After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. Head over to Answer the Public and type your overarching topic to find a list of long-tail keywords that could fuel your list of ideas. Fancy getting in on the action? Enter keyword research.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

Moz

APRIL 10, 2019

While deindexing would naturally cause ranking flux, as pages temporarily fell out of rankings and then reappeared, SERP-monitoring tools aren't designed to separate the different causes of flux. The trend-line is in purple. The departure from trend on April 5th and 7th is pretty easy to see in the zoomed-in version.

Google 57

Google SERP Long Tail Marketing Domain 57

Buffer

DECEMBER 14, 2022

And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs. Getting inspiration from others is never a bad thing, as long as you aren’t copying them and your ideas remain original.

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SEO Keywords Long Tail Marketing Guidelines 109