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Micro-influencer marketing is the new long tail

Biznology

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. That’s a lot of sterling positive mentions in only three months! Candid Belle via Blog Post.

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Earned media influencer outreach is alive and well

Biznology

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. The real reason why, however, is that this campaign is a hybrid A-list and long-tail campaign. Feel free to share. Like this post?

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Six Lead Generation Trends to Watch in 2021

Webbiquity

Unsurprisingly, the metric that clinched the first position was “quality of leads.” Personalized Outreach with User Data. To make this challenge an opportunity, personalize your outreach and offer relevant content or services to customers based on their needs. ” Image credit: Outfunnel. So much so that a J.D.

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Micro-Influencer Marketing is the new Influencer Marketing

Biznology

Most firms focus only on outreach to A-listers. So we focus on reaching the long-tail. This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google. I always say, “give ’til it hurts.”.

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Manufacturing Lead Generation: 5 Strategies to Power Your Sales Pipeline

Tiecas

Here’s why inbound industrial content marketing aligns so well with modern buyer behavior: Meets buyers where they are: Inbound content marketing positions you as a valuable resource in the very places where buyers are already searching for solutions. This addresses the long-standing challenge of attribution in manufacturing marketing.

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The role of modern marketing in carbon reduction

Martech

While the largest suppliers may have the budget and talent to set and achieve SBTs on their own, the remaining hundreds (or thousands) of long-tail suppliers need support. Procurement and Sustainability can only scale their expertise and engagement so far when working one-on-one. Dig deeper: How Smartly.io

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5 Critical SEO Considerations for SEO in 2022

Brightedge

Various experts have echoed this position. Three factors are relevant when taking an active approach to link-building (which will typically take the form of outreach): Quality - Links from high-quality, trusted sites carry much greater weight than low-quality alternatives. Conclusion.

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