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How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Very few will search for “wireless router with USB 3.0.”

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? Instagram Marketing. Supercharge your Instagram marketing by finding the best times to post and recommended hashtags to drive engagement.

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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Core principles stay the same in marketing. SEO will never be a set-it-and-forget-it part of your marketing plan. Google has been crawling mobile sites for indexing for years now.

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Long-Tail Keywords for SEO Success

KEO Marketing

Savvy marketers have realized that an increasingly high percentage of search queries are now configured as phrases of several words or more. That’s how people seek information these days, especially when using mobile devices. There are several advantages to making long-tail keywords a priority.

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7 Secrets Every Tech Company Must Know to Skyrocket PPC Conversion Rate

Launch Marketing

Optimize for Mobile First Today, mobile-first isn’t just a trend—it’s a necessity. Over 50% of global internet users access the web via mobile and by not optimizing for this segment, you’re potentially losing out on a massive chunk of conversions. Download our free Digital Marketing Guide now.

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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. “Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains.

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. How Can We Best Utilize Mobile Advertising in the B2B Space? It’s Not Just Google AdWords.