article thumbnail

The Best SEO Strategies That Actually Work Today

Marketing Insider Group

The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Your SEO plan needs consistency and regular updates, as well as attention to metadata, link-building, and readability. Core principles stay the same in marketing.

SEO 263
article thumbnail

6 link-building myths and truths by Internet Marketing Ninjas

Martech

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Getting it right either internally or with a link-building partner can catapult your SEO performance. Still, in doing so , you must avoid these common link-building myths and mistakes to succeed in the long term.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. “Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains.

SEO 239
article thumbnail

11 SEO Myths That Will Damage Your Rankings in 2022

Brightedge

Long-tail Keywords Are Phrases of More Than Three Words. Long-tail keywords are often defined as phrases of three or more words. In actual fact, length has nothing to do with what makes a keyword long-tail. It’s also something of a myth that all long-tail keywords are always easy to rank for.

article thumbnail

10 SEO Strategies for Bankruptcy Attorneys

seo.co

To stand out, modern bankruptcy law firms need to have a robust marketing strategy, which includes search engine optimization (SEO). Generally, long-tail keywords get less search volume, but there’s also less competition when you’re trying to rank for them. So you need to make sure your website is optimized for mobile screens.

SEO 52
article thumbnail

5 Critical SEO Considerations for SEO in 2022

Brightedge

Google’s market share sat at 87% in September 2021. Link Building and Citations. Link building is still a key ranking factor and one of Google’s oldest and most foundational ways of establishing a site’s reputation. The counterparts of links for local businesses are citations. Conclusion.

SEO 115
article thumbnail

Powering On-Page SEO and PPC to Boost SaaS Website Traffic

FunnelEnvy

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Improving On-Page Search Rankings With so much pressure to adapt to an AI marketing strategy, it can feel overwhelming where to start. Mobile-friendly sites will show up higher in search results.