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| | IT'S ALL ABOUT REVENUE
JULY 26, 2011 8 Rules For Running Online Display Ads
by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. But online displays ads still play a vital role in building a wider audience. Remember: your audience isn’t browsing the web in hopes that they’ll run across your advertising.
| | GROW - PRACTICAL MARKETING SOLUTIONS
DECEMBER 19, 2011 Sometimes not having a strategy is the best strategy
In a fast-changing competitive marketplace, sometimes not locking into a strategy is the best strategy. One of the most costly mistakes you can make in business is brilliantly executing an obsolete strategy. In my particular field, the dynamics are changing tumultously. Right Right now, building a competency in social media marketing is barely-controlled chaos.
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| | REPUTATION TO REVENUE
OCTOBER 6, 2010 Why is customer-centric marketing still more talk than action?
Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Busicom, a scientific calculator company, for example, commissioned Intel [in 1969] to design a chipset for its new programmable calculators.
| | B2B MARKETING UNPLUGGED
OCTOBER 14, 2010 Ten Things to Do in a Recession
Still stuck in the recession even though President Obama says it’s over? In 2009, while Verizon and HP were slashing their B2B spend, IBM, AT&T and Microsoft were increasing theirs by more than 20%. Lock in your long-term media spend at the lower rates. Identify the people you would love to hire away from your competitors, partners or suppliers and make sure you have them connected on LinkedIn or Twitter in case they get the push. Write a plan to increase revenue share in your worst performing markets. follow me on Twitter: [link].
| | DIGITAL B2B MARKETING
JANUARY 26, 2012 Content Marketing Advice: Stop Competing with My Children!
Today, marketers are locked in a battle for attention. LINK to Augie’s post) However, at the end of the day, my children coming around the corner when I come in the door matter far more. Share your additions in the comments below or with me on Twitter ( @wittlake ). As individuals, we are flooded with more marketing messages than we can consume.
| | MODERN B2B MARKETING
FEBRUARY 25, 2011 Does Your Drip Marketing Leak Leads?
In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? And remember that consistent interaction results in a higher level of customer engagement. More info means more response.
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HUBSPOT 11 Ways to Give and Get Customer Love
| TUESDAY, FEBRUARY 14, 2012
Feature Customer Successes in
Case Studies and Testimonials: If your product or service is one that helps make peoples' lives better in
one way or another, feature your top customers in
case studies or testimonials that you can publish on your website and share in
social media. Whether your products/services help them succeed in
their business or allow them to improve a certain aspect of their personal lives, highlighting happy customers not only gives them an ego boost, but it also contributes to a positive brand image. you ask? Your customers, that's who. MORE >>
B2B MARKETING UNPLUGGED Hail Mary Marketing
| THURSDAY, OCTOBER 7, 2010
Now that good times are back, with little apparently learned, we are going to be filling our vacancies, eating lunch out, attending conferences in
lovely places and glaring the Hand-Wringers back to the corner. m sad because marketers are inherently lazy and when times are good we fling money in
the general direction of our agencies and head out to the gym, secure in
the knowledge that our asses are covered and if the campaign tanks, the numbers will probably still be good. Hail Mary marketing rules the day in
tough times. follow me on Twitter
: [link]. MORE >>
B2B MARKETING INSIDER Need to Drive Leads? Try These Traditional Tactics Now
| FRIDAY, JUNE 18, 2010
Try These Traditional Tactics Now Share In
a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Yes, there are the trends of wide and rapid adoption of social media, combined with unprecedented growth in
the use of mobile apps and mobile search, and the growing influence of younger generations entering the workforce. Create a compelling offer to lock
your current customers for a longer term. So what’s a marketer to do? MORE >>
DIGITAL B2B MARKETING Give Us Freedom! Lessons for Corporate America
| WEDNESDAY, JULY 6, 2011
America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in
Europe. Our nation’s founders fought to enshrine the freedom those early settlers came in
search of when our nation was formed. The formation of our country illustrates what happens when people are not allowed to pursue a course they firmly believe in
the enterprise software market, we see the rise of SaaS or Anything-as-a-Service offerings competing with traditional enterprise providers. MORE >>
- How Lack of Marketing Content Can Derail Your Website Redesign Project
Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in
Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? In
the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in
the absence of content is not design, it’s decoration.” MORE >>
- Tom Pisello: The ROI Guy: VDI can save you big! Don't count the. TOM PISELLO | WEDNESDAY, MAY 19, 2010
- The information processing view of humanity BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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