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| | IT'S ALL ABOUT REVENUE
JULY 26, 2011 [Lock-In, Twitter] 8 Rules For Running Online Display Ads
by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. But online displays ads still play a vital role in building a wider audience. Remember: your audience isn’t browsing the web in hopes that they’ll run across your advertising.
| | GROW - PRACTICAL MARKETING SOLUTIONS
DECEMBER 19, 2011 [Lock-In, Twitter] Sometimes not having a strategy is the best strategy
In a fast-changing competitive marketplace, sometimes not locking into a strategy is the best strategy. One of the most costly mistakes you can make in business is brilliantly executing an obsolete strategy. In my particular field, the dynamics are changing tumultously. Right Right now, building a competency in social media marketing is barely-controlled chaos.
NOVEMBER 19, 2013 | B2B MARKETING UNPLUGGED
[Lock-In, Twitter] Just Because It’s Content, Doesn’t Mean It’s Good
FEBRUARY 14, 2012 | HUBSPOT
[Lock-In, Twitter] 11 Ways to Give and Get Customer Love
JANUARY 26, 2012 | DIGITAL B2B MARKETING
[Lock-In, Twitter] Content Marketing Advice: Stop Competing with My Children!
DECEMBER 19, 2011 | GROW - PRACTICAL MARKETING SOLUTIONS
[Lock-In, Twitter] Sometimes not having a strategy is the best strategy
JULY 26, 2011 | IT'S ALL ABOUT REVENUE
[Lock-In, Twitter] 8 Rules For Running Online Display Ads
JULY 6, 2011 | DIGITAL B2B MARKETING
[Lock-In, Twitter] Give Us Freedom! Lessons for Corporate America
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| | REPUTATION TO REVENUE
OCTOBER 6, 2010 [Lock-In, Twitter] Why is customer-centric marketing still more talk than action?
Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Busicom, a scientific calculator company, for example, commissioned Intel [in 1969] to design a chipset for its new programmable calculators.
| | B2B MARKETING UNPLUGGED
NOVEMBER 19, 2013 [Lock-In, Twitter] Just Because It’s Content, Doesn’t Mean It’s Good
few weeks later it was Alex with this observation: “Every decent writer in this city is either on maternity leave or hates me.” Linda has at least some of them locked in a closet. Our days of lavish production values on corporate videos ended in a Songified mush of video for its own sake. They went to work in magazines, and a few stuck around in marketing.
| | B2B MARKETING UNPLUGGED
OCTOBER 14, 2010 [Lock-In, Twitter] Ten Things to Do in a Recession
Still stuck in the recession even though President Obama says it’s over? In 2009, while Verizon and HP were slashing their B2B spend, IBM, AT&T and Microsoft were increasing theirs by more than 20%. Lock in your long-term media spend at the lower rates. Identify the people you would love to hire away from your competitors, partners or suppliers and make sure you have them connected on LinkedIn or Twitter in case they get the push. Write a plan to increase revenue share in your worst performing markets. follow me on Twitter: [link].
| | HUBSPOT
FEBRUARY 14, 2012 [Lock-In, Twitter] 11 Ways to Give and Get Customer Love
Feature Customer Successes in Case Studies and Testimonials: If your product or service is one that helps make peoples' lives better in one way or another, feature your top customers in case studies or testimonials that you can publish on your website and share in social media. In what other ways do you show your customers some love? you ask? Customer Evangelism.
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DIGITAL B2B MARKETING | THURSDAY, JANUARY 26, 2012 [Lock-In, Twitter] Content Marketing Advice: Stop Competing with My Children!
Today, marketers are locked in a battle for attention. LINK to Augie’s post) However, at the end of the day, my children coming around the corner when I come in the door matter far more. Share your additions in the comments below or with me on Twitter ( @wittlake ). As individuals, we are flooded with more marketing messages than we can consume. Getting our attention requires something exceptional. To date, the currency that purchases our attention is content. Content that offers us something beyond your brand and message. Content all about you. MORE >>
MODERN B2B MARKETING | FRIDAY, FEBRUARY 25, 2011 [Lock-In, Twitter] Does Your Drip Marketing Leak Leads?
In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? Once prospects have given you their information and are locked in the drip cycle, don’t overcrowd their inbox with irrelevant information. Compare drip campaign lead numbers for purchasing frequency, amount and time in relation to prospects not in the campaign to understand ROI success. MORE >>
B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 7, 2010 [Lock-In, Twitter] Hail Mary Marketing
Now that good times are back, with little apparently learned, we are going to be filling our vacancies, eating lunch out, attending conferences in lovely places and glaring the Hand-Wringers back to the corner. m sad because marketers are inherently lazy and when times are good we fling money in the general direction of our agencies and head out to the gym, secure in the knowledge that our asses are covered and if the campaign tanks, the numbers will probably still be good. Hail Mary marketing rules the day in tough times. follow me on Twitter: [link]. MORE >>
B2B MARKETING INSIDER | FRIDAY, JUNE 18, 2010 [Lock-In, Twitter] Need to Drive Leads? Try These Traditional Tactics Now
Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Yes, there are the trends of wide and rapid adoption of social media, combined with unprecedented growth in the use of mobile apps and mobile search, and the growing influence of younger generations entering the workforce. Create a compelling offer to lock-in your current customers for a longer term. So what’s a marketer to do? MORE >>
DIGITAL B2B MARKETING | WEDNESDAY, JULY 6, 2011 [Lock-In, Twitter] Give Us Freedom! Lessons for Corporate America
In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. Our nation’s founders fought to enshrine the freedom those early settlers came in search of when our nation was formed. The formation of our country illustrates what happens when people are not allowed to pursue a course they firmly believe in. In the enterprise software market, we see the rise of SaaS or Anything-as-a-Service offerings competing with traditional enterprise providers. MORE >>
- [Lock-In, Twitter] How Lack of Marketing Content Can Derail Your Website Redesign Project INDUSTRIAL MARKETING TODAY | THURSDAY, JUNE 3, 2010
- [Lock-In, Twitter] Tom Pisello: The ROI Guy: VDI can save you big! Don't count the. TOM PISELLO | WEDNESDAY, MAY 19, 2010
- [Lock-In, Twitter] The information processing view of humanity BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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