Who Owns Twitter (Marketing or Sales)?
JANUARY 26, 2017
For anyone who really loves social media, there’s simply no substitute for Twitter. It’s fast-paced even by social standards, and there will always be something interesting happening or someone new to meet when you log in. By the Numbers: Why Twitter is a Natural Fit for B2B Sales and Marketing. According to IDC : Social is big in the boardroom, too.
5 Brands with Highly Successful LinkedIn Marketing Strategies
SEPTEMBER 5, 2016
Instagram and Twitter are locked in a battle to out-Snapchat each other. Ninety-four percent of those surveyed said they use the platform to distribute content, followed by YouTube at 88 percent, and Twitter at 87 percent, Marketing Land reported. The pieces are curated to make the World Economic Forum a go-to expert in the world of global affairs. Google.
Hindsight 20/20 Series: 5. Enterprise social networking is about people, content and places
MARCH 13, 2014
Is there anything unique in them that can’t be done better and faster using the toolset that preceded all the hype around social technologies? Well, the fundamental point missed in that way of thinking is that a robust, mature social business platform is not just a Facebook-style social networking used at work. Finally, SharePoint had its first version premiering in 2001.
Content Marketing Advice: Stop Competing with My Children!
Digital B2B Marketing
JANUARY 26, 2012
Today, marketers are locked in a battle for attention. LINK to Augie’s post) However, at the end of the day, my children coming around the corner when I come in the door matter far more. Share your additions in the comments below or with me on Twitter ( @wittlake ). As individuals, we are flooded with more marketing messages than we can consume.
Sometimes not having a strategy is the best strategy
grow - Practical Marketing Solutions
DECEMBER 19, 2011
In a fast-changing competitive marketplace, sometimes not locking into a strategy is the best strategy. One of the most costly mistakes you can make in business is brilliantly executing an obsolete strategy. In my particular field, the dynamics are changing tumultously. Right now, building a competency in social media marketing is barely-controlled chaos.
Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps
MAY 2, 2016
The Spring 2016 release features a new library of professionally designed content templates and advanced personalization, along with customization capabilities, which enable marketers to directly create content-enabled campaigns in minutes versus days, weeks or even months. These campaigns create a more engaging experience with individual buyers more directly, and faster than ever before, resulting in more and higher-quality leads. Full Customization: Even after a user picks a theme and layout they are not locked in to that design. FOR IMMEDIATE RELEASE.
3 Surprising Ways to Succeed in Social Media
FEBRUARY 12, 2015
Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. 500 CEO by CEO.com in 2012. In a recent conversation he gave me a few tips to share with Marketing Action readers. If you’d like to skip straight to the recorded webinar in which he gives you the full download on the seven surprising ways just click here.
Building a Playful Brand, Brick by Brick: The History of Lego Marketing
AUGUST 16, 2015
Here's a brainteaser for you: How many Lego bricks do you think exist in the world? In 1999, it was named "Product of the Century" by Fortune Magazine. In 2008, Lego's owner Kjeld Kirk Kristiansen was inducted into the U.S. The Lego Group was founded back in the early 1930s in Billund, Denmark, by a man named Ole Kirk Christiansen, the tenth son of a poor Danish family.
Top 10 B2B Inbound Marketing Predictions for 2015
JANUARY 27, 2015
Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. There’s been a clear shift in LinkedIn’s positioning overall. Now, it is just the opposite.
Twitter Goes to Court : The Courtney Love Twitter Defamation Case
JANUARY 7, 2011
Now your tweets may show up as evidence as part of a defamation case in the court of law. This was back in 2009. It’s not just a matter of “You are What You Tweet and your personal branding : If you say something that is defamatory in social media, you may very well in the future be facing a lawsuit. Social Media and the Law TwitterLove wrote.
8 Rules For Running Online Display Ads
It's All About Revenue
JULY 26, 2011
by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. But online displays ads still play a vital role in building a wider audience. Remember: your audience isn’t browsing the web in hopes that they’ll run across your advertising.
Does Your Drip Marketing Leak Leads?
Modern B2B Marketing
FEBRUARY 25, 2011
In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? And remember that consistent interaction results in a higher level of customer engagement. More info means more response.
Social Media meet Security. Security meet Social Media.
MARCH 9, 2012
These are examples of age-old adversaries constantly locked in battle. These days, that battle between marketing and security is showing itself most readily in the area of social media. If you use social media, there’s no one in your organization (except maybe your legal group) who seems to have as different an outlook, purpose, approach and goals as your security group.
Give Us Freedom! Lessons for Corporate America
Digital B2B Marketing
JULY 6, 2011
In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. Our nation’s founders fought to enshrine the freedom those early settlers came in search of when our nation was formed. With a long-term view, freedom to choose is winning over lock in models.
11 Ways to Give and Get Customer Love
FEBRUARY 14, 2012
Feature Customer Successes in Case Studies and Testimonials: If your product or service is one that helps make peoples' lives better in one way or another, feature your top customers in case studies or testimonials that you can publish on your website and share in social media. In what other ways do you show your customers some love? you ask? Customer Evangelism.
Ten Things to Do in a Recession
B2B Marketing Unplugged
OCTOBER 14, 2010
Still stuck in the recession even though President Obama says it’s over? In 2009, while Verizon and HP were slashing their B2B spend, IBM, AT&T and Microsoft were increasing theirs by more than 20%. Lock in your long-term media spend at the lower rates. Identify the people you would love to hire away from your competitors, partners or suppliers and make sure you have them connected on LinkedIn or Twitter in case they get the push. Write a plan to increase revenue share in your worst performing markets. follow me on Twitter: [link].
The Curse of the Grandfathers and Other Revenue Mishaps
B2B Marketing Unplugged
FEBRUARY 18, 2014
Even when he waves his issue of Men’s Health in my face while I’m dislocating an ovary on some machine, I’m still okay with him. Here’s how that works: Years and years ago he joined some gym and paid far too much but the agreement he signed locked in the rate permanently. Time to Get Your Pricing House in Order. or follow me on Twitter @bizmarkter.
Tom Pisello: The ROI Guy: VDI can save you big! Don't count the.
MAY 19, 2010
In a research study Alinean participated in on the total lifecycle costs of VDI compared to traditional desktops, VDI has proven to be about 10% more expensive in certain mainstream scenarios - particularly for traditional Office Workers, in an environment that is already well managed. Winning the Social Media Popularity Contest Seeing ROI in the Cloud?
Why is customer-centric marketing still more talk than action?
Reputation to Revenue
OCTOBER 6, 2010
Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Busicom, a scientific calculator company, for example, commissioned Intel [in 1969] to design a chipset for its new programmable calculators.
Hail Mary Marketing
B2B Marketing Unplugged
OCTOBER 7, 2010
Now that good times are back, with little apparently learned, we are going to be filling our vacancies, eating lunch out, attending conferences in lovely places and glaring the Hand-Wringers back to the corner. I’m sad because marketers are inherently lazy and when times are good we fling money in the general direction of our agencies and head out to the gym, secure in the knowledge that our asses are covered and if the campaign tanks, the numbers will probably still be good. Hail Mary marketing rules the day in tough times. follow me on Twitter: [link].
How Lack of Marketing Content Can Derail Your Website Redesign Project
Industrial Marketing Today
JUNE 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? If so, you know the frustration. We can do it ourselves.
The information processing view of humanity
Buzz Marketing for Technology
JUNE 27, 2008
I have just returned from a round-world trip, passing through Singapore, London, New York, San Francisco and back to Sydney in slightly less than two weeks. In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. In my early 20s I imagined that my lifeâ??s I suppose in some ways thatâ??s
Need to Drive Leads? Try These Traditional Tactics Now
B2B Marketing Insider
JUNE 18, 2010
Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers.