B2B Marketing Traction

DECEMBER 13, 2011

At a recent presentation I gave on social media, one of the attendees commented that he had just cancelled his Twitter account, because he didn’t understand the value of that social media platform account or how to use it. In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

JANUARY 18, 2013

The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Create your own blog on Tumblr (it’s easy) and Twitter account.

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

JANUARY 3, 2014

Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. Get more visual. Create your Google+ Company Page.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JANUARY 23, 2013

Retweetrank.com will give you the number of lifetime retweets and your retweet ranking as a percentile of all people on Twitter. Track the # of followers on your company page as well as weekly page views , clicks and unique visitors , all stats on your LinkedIn Company Page Insights. If you can, track # of retweets or RT’s.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

JUNE 22, 2011

Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn. At the show Facebook and Twitter provide good coverage in addition to YouTube. Take photos of booth and booth staff and send to Twitter via a utility like TwitPic.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

JUNE 23, 2014

Following your customers on their Twitter and Pinterest does not require their permission. Others like LinkedIn and Facebook require that customers accept your invitation. You can also provide places for customers to share with other customers, such as online discussions on LinkedIn or Facebook Groups, Twitter chats and more.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 9, 2014

If you are a straight B2B play, focus on LinkedIn. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. What’s appropriate? This is part of knowing your audience.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 16, 2015

Unlike LinkedIn, which requires that you have an email address with the business URL ( and have it registered on LinkedIn for some time and have established connections in your profile – see more here ), anyone can set up a Facebook page for a brand or organization. Then it was time for Twitter. What’s the catch?

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. Despite all the sadness around these types of lowly copycats, it does happen and there are things you can do about it.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

NOVEMBER 18, 2011

Online, strategically, on LinkedIn, Facebook, Twitter and more. I have a “strong suggestion” for you entrepreneurs, start-ups, spin-offs, R&D folks, developers, CTOs, CEOs, COOs, CMOs, PR and crisis communications peeps – well, everyone involved in getting the word out about some “new thing.”

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

DECEMBER 16, 2014

You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. By telling the world what values your company stands for. People buy based on their emotions. They want stories. They want meaning.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

DECEMBER 17, 2013

Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared. Websites that are linked to from social media sharing sites perform better in search results. The more others share about you and your content, the better your website performs.

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

DECEMBER 4, 2013

If you do not have a strong presence online, begin by updating your website, add a blog, and focus on a couple of key social media platforms that have the most traction, like LinkedIn and Facebook or Twitter. Email marketing is an excellent way to stay in front of buyers once they find you.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

OCTOBER 20, 2010

I do suggest that folks use some tools to automatically send links to new blog posts to Twitter or RSS feeds to send new press releases to a Facebook company page. He suggested that we actually spend time to get to know our followers on Twitter. No, no, no! It’s really important to be human in your social media efforts.

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

JUNE 14, 2013

So, when a business decides to market on social media platforms like LinkedIn, Twitter, Facebook, and Google+, they don’t always have a strategic social media plan and they often don’t monitor social media analytics to make sure they are on the right track and getting the right results.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

MARCH 7, 2014

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

APRIL 19, 2012

That is why Jason Alba wrote the book, I Am on LinkedIn, Now What? That is why, after stumbling around Twitter for a while, many delete their profiles. Wanting social media to be that silver bullet, too many businesses have jumped on board, only to fail. That is why the blog abandonment rate is over 90%.

Social Media 100

Social Media Media Planning Profiling 100

B2B Marketing Traction

MARCH 27, 2013

In phone conversations, at conferences, via email, in LinkedIn discussions groups, on blog post comments and on Twitter. In fact, you have to let go, at least a little bit, and let your stakeholders (your employees, your customers, your suppliers, your fans) promote your brand. When you let go, others will share your brand.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

APRIL 15, 2013

” Do you need help setting up, managing, or writing messages for your social media, including Facebook, Twitter and LinkedIn? Just remember, when it comes to Facebook, repeat after me, “ Change is good. Change is good. Change is good. Contact us today about our social media services. Facebook b2b social media'

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

MAY 30, 2014

Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. Your brand has one voice, one look and feel, one persona that comes across every time. Transparency. Don’t hold back your story.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

MAY 24, 2013

What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile. We talked about how to create content and how to use automation in the form of apps and tools to get your messages out on multiple platforms. Some people took our advice and began populating the same messages everywhere.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

JANUARY 19, 2012

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. A way to subscibe to the blog (typically an RSS feed). Feedburner seems to be a top choice. A tag cloud which displays themes that the blog posts cover. Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

NOVEMBER 8, 2012

Competitive Analysis – Pin competitor logos, images, cover photos and banners from Facebook and LinkedIn, Twitter and YouTube “skins” to a board that only you and your marketing project stakeholders can see. Pinterest secret boards allow us to do this online, more efficiently, and with a collaborative approach.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

MAY 3, 2011

It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Today it’s important to leverage social media by connecting and engaging with the right people far in advance of your product launch.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

OCTOBER 13, 2011

Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization), marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results. Marketing Technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

DECEMBER 22, 2010

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

AUGUST 19, 2011

How often will you update LinkedIn? LinkedIn Status updates : 5 per week. When you plan your social media, write down some quantifiable goals for each activity. How many blog posts will you write each week? How long should they be? How many Tweets will you send? Here are my suggestions: Blog entries : 1-3 per week. Tweets : 1 per day.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

OCTOBER 12, 2012

Today marketers need a quality presence online, great content that adds value for their clients and customers, and a way to engage prospects, clients and customers through social media (video, blog posts, LinkedIn, Facebook, Twitter – even Pinterest and Instagram!) Just keep repeating these words, “Change is good!

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. sales pitch at the lunch that was intended to “get to know each other?” ” You looked for the first excuse to leave early. Most people want to follow people who are interesting and have relevant stories to tell.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. sales pitch at the lunch that was intended to “get to know each other?” ” You looked for the first excuse to leave early. Most people want to follow people who are interesting and have relevant stories to tell.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. Not only do people not have ( not make? time to read, they are bombarded with information ( thanks, Internet! ) and most are using smaller devices.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

JANUARY 21, 2010

They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. In addition, they can tell when the story being told is not true.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 9, 2009

This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. First I read Trust Agents by Chris Brogan and Julien Smith.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

JULY 23, 2014

And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! Those of us who typed our term papers and reports in high school and college were trained to hit the space key twice before the next sentence.

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

APRIL 9, 2013

For B2B marketers, this is often LinkedIn. With LinkedIn you can build your personal profile and begin connecting with colleagues. You can also create a company page on LinkedIn, which few B2B marketers have done. You don’t have to do it all. And, even with the one platform, there are various levels of activity.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

DECEMBER 13, 2012

Start with LinkedIn, consider Twitter, perhaps set up a Facebook company page (if you don’t someone else may – see my previous post, Anyone Can Create a Facebook Page Using Your Brand )… 6. Once you’re connected, engage in conversations.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100