Content Standard

AUGUST 27, 2019

LinkedIn is currently the world’s most popular professional network, boasting more than 645 million users spanning 200 countries and territories worldwide, according to data compiled by the platform. The first article in this series provided a high-level overview of how and why you should use LinkedIn to drive conversions.

Linkedin 62

Linkedin Positioning Practices Ads 62

Content Marketing Institute

DECEMBER 11, 2017

We needed traffic and we were new, so generating awareness in a crowded personal finance beat was not easy. When I first encountered this strategy, it seemed like it was all about eyeballs and traffic. Direct traffic from syndicated content is only the tip of the iceberg, says @schreibot. Click To Tweet.

Traffic 93

Traffic Top of Funnel Lead Ranking Paid Search Agency 93

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

SocialPilot

JANUARY 15, 2024

In 2024, video content will make up for 82% of the internet traffic. Videos that can be watched vertically on mobile devices showed the most engagement on Facebook. Social Media Video Trends for Linkedin 61. Video content is the most shared post on Linkedin. More than 500 million people watch videos on Facebook.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Directive Agency

OCTOBER 2, 2019

On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%. No matter the vertical you are marketing in, chances are, you have a list of customer email addresses. Google, Linkedin, and Facebook allow you to upload customer email lists.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Unbounce

AUGUST 26, 2021

form-fill and click-through pages) Pages with traffic from different ad channels (e.g., social, paid search, organic search) Pages with traffic from different devices (e.g. The vertical lines represent the range of the remaining pages, excluding extreme outliers. mobile and desktop). Some bonus info for the real data-heads.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Salesforce Marketing Cloud

JUNE 30, 2022

Are they social platforms like LinkedIn, email newsletters, or ad partners like Google? If traffic is dropping from a top-quality lead source, we react quickly because of the expected downstream effect. So, a more targeted campaign on LinkedIn will cost significantly more than a general banner ad.

Lead Generation 96

Lead Generation Tactics Work Management Generation 96

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Number one was big data analyst. Great guys.

Marketing Agencies 1 152

Marketing Agencies 1 Relevance SEO Paid Search Agency 152

KoMarketing Associates

SEPTEMBER 4, 2019

It is essential to understand how to align keyword targets to applicable industry verticals. If the news topic aligns with a company’s keywords, it could lead to a huge jump in impressions, a decrease in CTR, and lots of irrelevant traffic coming to the site. Specific Industries.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Number one was big data analyst. Great guys.

Marketing Agencies 1 140

Marketing Agencies 1 Relevance SEO Paid Search Agency 140

KoMarketing Associates

JUNE 26, 2018

This may include sites like Software Advice, Crunchbase, G2Crowd, and Capterra in the software / technology vertical but there are many others across industry segments. Brand-based keyword search traffic may lead to the highest quality site visitor, outside of direct traffic referrals. Final Thoughts.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

SocialPilot

FEBRUARY 6, 2024

LinkedIn is the most popular B2B influencer marketing platform Have you ever heard of B2B influencer marketing? LinkedIn is a powerful social platform that has proven to be super useful in B2B influencer marketing – it is the most appealing to the targeted audiences. billion USD in 2023 to roughly $6.17

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Sprout Social

JANUARY 31, 2024

Off-platform activity such as traffic from search engines or social networks can help you here, too. Here is a strong list for starters: Account activity. This includes how often you publish videos, respond to comments and engage with other YouTube accounts. Video duration. This includes how long your videos are.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Sprout Social

JUNE 30, 2021

LinkedIn Stories. Even the business networking platform LinkedIn also has their own version of stories available at the top of their apps. Although Stories content tends to be more candid, make sure that the content you share on LinkedIn stories remains professional. Pinterest Stories. Share recent social posts.

Social Media 137

Social Media Media Curation Twitter 137

Convince & Convert

MAY 10, 2016

With 18 years of experience at Cox Communications, Martin heads a team that oversees the evolution, placement, and evaluation of social that appeals to several different verticals. How finding content for each vertical leads to streams that double traffic. Well… not really. In This Episode. ” —@martinjonesaz.

Skype 94

Skype Verticals Youtube Impressions 94

Vidyard

JUNE 15, 2017

Social platforms like Facebook and LinkedIn rely on the discovery through a “push” experience or mainly organic, passive discovery. Getting Traffic Back to Your Website. I’m going to go out on a limb here and say that one of your main goals is likely to drive traffic back to your site. Of course it is.

Youtube 88

Youtube Facebook Video Marketing Verticals 88

Golden Spiral

SEPTEMBER 15, 2021

Increased traffic? Decisions about boosting web traffic, posting on social channels, and scoring and converting leads differ dramatically from B2C. Likewise, investigate the agency’s experience in your vertical. The references provided should be similar to your company in size, vertical, or both. More brand awareness?

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Sprout Social

MARCH 19, 2020

Maybe it’s your experience working within a niche industry or vertical. Share your case studies in industry LinkedIn and Facebook Groups. Ask employees to add case studies from their clients to their LinkedIn publications. . Every agency starts with a specific type of expertise. What do you do better than everyone else?

Advertising Agencies 112

Advertising Agencies Paid Search Agency Social Media Ad Agencies 112

Single Grain

JANUARY 29, 2024

User-generated content (UGC) is fast becoming a cornerstone for successful marketing strategies, particularly on platforms like LinkedIn. So much so that the social network has managed to blend the authenticity of content from its users with the organization and management of LinkedIn AI to develop “Collaborative Articles.”

Linkedin 52

Linkedin Traffic Work Management First-Mover Advantage 52

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. 5 Tactics to Improve B2B Lead Quality on LinkedIn. Optimizing landing pages for SEO traffic only makes sense if SEO traffic converts.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Biznology

MARCH 31, 2017

Hot tip: Consider approaching freelancers who specialize in your vertical and ask if they’d be willing to work in-house. Do LinkedIn posts drive more traffic (and conversions)? Publish on LinkedIn more often. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines.

SME 80

SME Ad Building Copywriting Content 80

Pam Didner

NOVEMBER 5, 2020

As a marketer, you likely have a list of educational content materials that you use for inbound traffic and outbound promotions. For example, the number of employees, annual revenue, industry vertical, and a number of branch offices. In the B2B world, marketing creates tons of content. But all of that content could do so much more.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Outbrain

AUGUST 1, 2021

Your website may be attracting lots of traffic, but the fact is, the average conversion rate for first-time visitors is low. Although you’re getting the traffic, you’re not getting the sales. Remarketing is your best option to capitalize on all that lost traffic. What does this mean?

Paid Content 66

Paid Content Cost per Acquisition Cost Per Click Click Rate 66

Buzz Marketing for Technology

JUNE 17, 2015

Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. If you are, there are new options available all the time, like the recent launch of the LinkedIn ‘Lead Accelerator’ You can review the options on our Content Distribution matrix.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. View the full report. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Metadata

FEBRUARY 2, 2023

How to scale your demand generation engine with data Anyone in B2B, regardless of size, vertical, operating model, company dynamics, and marketing sophistication, can benefit from demand generation. LinkedIn, for example, has entrenched itself into the hearts and minds of marketers. Work backwards from your end goal.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Oktopost

APRIL 9, 2019

These campaigns might be categorized by vertical market, buyer persona , product, or any number of other considerations. Also track some more revealing stats, such as downloaded content, social web traffic, and brand mentions per channel. With some of your larger clients, you might have multiple campaigns to manage or report on.

Social Media 95

Social Media Impressions Media Paid Search Agency 95

RebelMouse

JANUARY 29, 2019

Many of our sites are building massive engagement and huge traffic growth by employing our in-depth community features. Complete support for logging in to your communities through Facebook, Google, Instagram, LinkedIn, and Twitter. LinkedIn (coming soon). Social Login. Your Own Social and Interest Graph. Community Contests.

Communities 40

Communities Ad Building Verticals User-Generated Content 40

KoMarketing Associates

AUGUST 29, 2013

Like other verticals, SEO measurement goes far beyond traffic and keyword visibility and into broader business performance metrics. LinkedIn, Facebook, and Twitter are all making positive strides in providing marketers information on activity performance (interactions, clicks, impressions, etc). Final Thoughts.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Moz

JUNE 28, 2020

to NYC with a dash cam to record traffic violations. Through our seven years of content creation, Fractl has produced campaigns based on data scrapes from Twitter, Instagram, Facebook, LinkedIn, Reddit, and more. The best thing about using social media as a source for content is that it can be applied to all verticals.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

SmartBug Media

NOVEMBER 10, 2021

Specific: Set specific goals for your marketing, for example, “increase traffic to the website by 10 percent” or “see a 15 percent increase in sales leads to our CRM over the previous year.” There are hundreds of manufacturing niches and verticals depending on the type of manufacturing they do and the markets they serve (e.g.,

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

Single Grain

SEPTEMBER 30, 2020

However, in the last few years, there has been a surge in vertical SaaS companies, which create solutions that are catered to niche industries. Now, the question is: What exactly is vertical SaaS? In this article, you will learn: What Is Vertical SaaS? The Growth of Vertical SaaS. Benefits of Horizontal and Vertical SaaS.

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

RebelMouse

JANUARY 29, 2019

Many of our sites are building massive engagement and huge traffic growth by employing our in-depth community features. Complete support for logging in to your communities through Facebook, Google, Instagram, LinkedIn, and Twitter. LinkedIn (coming soon). Social Login. Your Own Social and Interest Graph. Community Contests.

Communities 40

Communities Ad Building Verticals User-Generated Content 40

Marketing Craftmanship

JANUARY 16, 2013

Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Marketing Insider Group

AUGUST 1, 2013

Your target audience is constantly exposed to massive amounts of content from competitors via blogs, Twitter, Facebook, LinkedIn and e-mail. According to Cisco, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. Absolutely!

Video Marketing 100

Video Marketing Paid Search Agency Advertising Agencies Marketing Automation Services 100

Terminus

OCTOBER 29, 2021

For example, an article you published as a part of your inbound marketing strategy can generate website traffic. Because in the era of email and LinkedIn spam, direct mail stands out and gets much better response rates (37% accounts responded in this case). In fact, you can combine different approaches. Creative Direct Mail Outreach.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58