Paul Gillin

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Five Often-Overlooked Reasons Senior Executives Should Use Social Media

Paul Gillin

“I don’t have time to build my LinkedIn profile. I hear these objections all the time when speaking to top executives about social media. I hear these objections all the time when speaking to top executives about social media. A good LinkedIn profile is a lot more than just a resume. Sound familiar?

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Skepticism on Gallup’s Gloomy Social Media Assessment

Paul Gillin

A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Sixty-two percent said social media has no influence at all.

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How to Get Salespeople Aboard the Social Media Train

Paul Gillin

One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. Make it a contest.

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What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

A journalist contacted me with some questions about social media marketing that I hear quite often. What are three or four things social media marketers should do, and explain why they’re important. Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches.

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Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. Both are based upon a foundation of personal profiles and “friends,” which LinkedIn calls “connections.”

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Recent Posts: Expanding Social Authority and Enlivening Boring Predictions

Paul Gillin

20 Ways to Enliven Those Boring Year-End Predictions – LinkedIn, Dec. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential. Two new surveys cast doubt on the value of social media as a lead generation vehicle. Research Shows CISOs Gaining Influence Even as Challenges Mount – Midsize Insider, Dec.

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The Other Social Network

Paul Gillin

Have you checked out LinkedIn lately? LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. This is the ideal B2B environment.