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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295
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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Both Google and Bing search engine result pages (SERPs) are becoming more visual. How Do Increasingly Visual SERPs Impact Buying Decisions? Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. Guest post by Ann Smarty.

SEO 161
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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

Gone are the days when SEO was important just for the SERP. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. Tim Hanson is doing the same.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

From MarTech tools for SEO to tracking the sales cycle, we’ve asked expert cybersecurity marketers what their most indispensable solution currently is and compiled them in this list. I have been fortunate enough to utilize the tool at both SecurityScorecard and AlphaSense where I’ve seen very positive results. LinkedIn, Twitter.

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Improve Your Google Ranking with Search Intent & Optimization

Contently

Example: “LinkedIn login” Informational intent: These searchers seek specific information or want to learn more about a particular topic. These key components, used judiciously in content and paired with overall user experience, tickle the search engine’s algorithm and move high-quality content to the top of SERPs.

Intent 194
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The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

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19 Free SEO Tools That Should Be on Every Marketer’s Radar

Martech Advisor

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. This is where dedicated SEO tools can help. We have put together a comprehensive list of free SEO tools that can help you stay ahead of Google’s ever-changing ranking algorithms.

SEO 85