B2B Marketing Traction

APRIL 14, 2014

Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Now, LinkedIn is offering Showcase pages instead. Showcase pages allow a LinkedIn member to follow something a company is showcasing.

Linkedin 100

Linkedin Service Product Sample 100

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? What works better: images or videos? Which images work best? So, what’s working in social advertising for B2B marketers? To find out what’s working, we looked at what’s working for our own customers. Lead quality.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Martech

APRIL 15, 2022

Sprout Social, the social media management solution, took a sample of over 30,000 customers and looked at the most productive times for engagement , broken down by social platform (Facebook, Instagram, LinkedIn and Twitter) and industry. LinkedIn: The same goes for LinkedIn with mid-mornings and mid-week being the way to go.

Social Media 142

Social Media Media Best Practices Work Management 142

Hubspot

JANUARY 23, 2018

LinkedIn Sales Navigator is a fantastic resource. LinkedIn has partnered with several CRM providers HubSpot, Microsoft Dynamics, Salesforce, Zoho, and Infor to bring profile details and shared connections from Sales Navigator experience into your CRM. Let’s say you want to work with Blue Leaf. Set up the sync now.

Linkedin 100

Linkedin Enterprise Management Work Management Ideal Customer Profiles 100

NuSpark Consulting

OCTOBER 27, 2014

Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. LinkedIn is a great networking tool for building your business or your career.

Linkedin 100

Linkedin Ideal Customer Profiles Tactics Social Media 100

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. LinkedIn is a good starting point, but ZoomInfo TalentOS can enhance your searches with data that lets you narrow in on the best job candidates faster. “Our ” Fig: Obstacles that TalentOS solves for LinkedIn users.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? What works better: images or videos? Which images work best? So, what’s working in social advertising for B2B marketers? To find out what’s working, we looked at what’s working for our own customers. Lead quality.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. LinkedIn is a good starting point, but ZoomInfo Recruiter can enhance your searches with data that lets you narrow in on the best job candidates faster. “Our ” It’s Difficult to Source Good Candidates Quickly.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

ClearVoice

AUGUST 1, 2023

Freelance writing is an umbrella term for a multitude of content types, including: Copywriting Blogging Whitepapers and eBooks Ghost Writing Social Media Copy Technical Writing The type of work you’re targeting, or your “niche,” will determine how you build and tailor your portfolio. And with 71% of employees in the U.S.

Work Management 52

Work Management Sample Ad Building Tips 52

Biznology

NOVEMBER 23, 2016

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. Like this post?

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Hinge Marketing

FEBRUARY 22, 2024

The figure below shows the distribution of these industries in the sample. In the study, we grouped the participating firms into three categories: High Growth (see definition in the next section below), No Growth (those that experienced zero or negative growth), and Average Growth (the rest of the sample). So what can you do?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Sprout Social

APRIL 25, 2024

Starting with a template provides much needed direction so you can jump right into the work that matters. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. When you’re already spread thin, every minute counts.

Social Media 52

Social Media Template Work Management Marketing Management 52

Salesforce Marketing Cloud

FEBRUARY 2, 2024

Elements of an effective sales email When to use a sales email template 4 sales email templates and why they work Sales email template best practices A new way to go from lead to close Harness CRM data outside the CRM with Sales Engagement, and engage buyers as they move across the web. What you’ll learn What is a sales email template?

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

illumin

JANUARY 9, 2024

Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons. What is retail media? Follow @illuminHQ

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Webbiquity

JUNE 15, 2021

Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator. This free LinkedIn search tool is tapping into LinkedIn users who do not have access to the paid “Sales Navigator.”.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Spiralytics

MARCH 27, 2024

Thanks to advancements in remote work technology and the growing demand. Build an appealing portfolio to show writing samples. Gain work experience – There’s only one way to hone your skills. You can request writing samples or conduct a writing test to gauge their ability to suit your needs and target audience.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Martech

DECEMBER 1, 2022

Sample eGift selection. “The idea is not just sending a logoed coffee mug, but doing really personalized experiences in a way to open doors for meetings or demos, or reward customers for retention, or thank employees for hard work.” “I had someone reach out to me on LinkedIn — and what he did was really smart.

Service 125

Service SMB Fulfillment Sample 125

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. Make Your Job Descriptions Work Two Ways. Newsletters. May 19, 2008.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Lake One

MARCH 6, 2019

With more than 500 Million users , nearly half of which use it daily – LinkedIn offers a unique reach for B2B marketers and salespeople. Because of its emphasis on career, LinkedIn attracts often hard to reach buyers. One of my personal favorite LinkedIn lead generation tactics is reaching out to profile viewers. CEO/Founder.

Lead Generation 40

Lead Generation Linkedin Sales Qualified Leads Lead Scoring 40

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. How does it work? Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase). This is part 7.

Marketing Analytics Tools 117

Marketing Analytics Tools Tagging Analytics Google 117

nDash

AUGUST 11, 2020

According to an SEMrush report , 40% of organizations outsource their content creation with 53% of that work going to freelance writers. There’s work out there just waiting to be snatched up! Ultimately, your goal is to make your prospects confident in the fact that you can deliver the work they need to drive business results.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Profiling Lock-In 98

ClearVoice

APRIL 26, 2020

For some, that means launching your own freelance business due to challenging work conditions. For others, it means getting involved with a resource — like ClearVoice — to up your odds of finding freelance work from one of hundreds of paying clients. Read the trades, scan their LinkedIn page. Nail your elevator pitch.

Sample 118

Sample Network Marketing Sales Qualified Leads Paid Search Agency 118

ClearVoice

JULY 30, 2019

You’ve spent a year executing your content strategy, and it’s working. So, let’s get to the bottom of how to successfully find, hire and work with freelancers…. Freelancers can help your business in the following ways: They take work off your plate. Hire freelancers to complement what you’re already working on.

Work Management 70

Work Management Marketing Budget Creation Ideal Customer Profiles Sample 70

ClearVoice

APRIL 26, 2023

What to look for in blog writers Always ask for writing samples. In addition to writing samples, ask them about their SEO knowledge. While maintaining a natural voice and adhering to best writing practices. Pick someone who acts like a professional and with whom you think you would enjoy working. Determine who you need.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

ClearVoice

APRIL 26, 2023

What to look for in blog writers Always ask for writing samples. In addition to writing samples, ask them about their SEO knowledge. While maintaining a natural voice and adhering to best writing practices. Pick someone who acts like a professional and with whom you think you would enjoy working. Determine who you need.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Brandpoint

MARCH 30, 2020

[Read More: How Does Content Marketing Drive Sales?] The most effective websites contain not just testimonials from happy customers, but also short samples of what they’ll get if they hire you — including written samples and videos. Yes, all of these efforts can be a lot of work for one person!

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

SmartBug Media

JULY 25, 2022

Use LinkedIn as an event driver. For B2B marketers in particular, LinkedIn can be a great audience driver if you know how to use it to your advantage. Let’s say you’ve created an event on LinkedIn and set everything up properly, but not many people are engaging with it. Sample email copy. Gifts work as incentives.

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

FunnelEnvy

SEPTEMBER 4, 2023

For most B2B companies, LinkedIn is the obvious choice. X has an informal chat format with more flexibility than Linkedin for interacting with people. An important step to remember is to ensure you have a good sample size before drawing significant conclusions. X (as in ex-Twitter) is also a popular B2B and B2C channel.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

ClearVoice

SEPTEMBER 15, 2023

Essential Traits of a Marketing Copywriter Hiring a skilled marketing copywriter means you need to look for several key traits in your candidates, including: Strong Writing Skills Your candidate’s writing samples should offer persuasive copy that engages your target audience.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Convert

APRIL 28, 2021

To find out if the new element works, you could A/B test each product or website individually… That should give you some ideas, but what if you wanted to mathematically determine the overall macro-effect of the new theme or layout? Reach out to me on LinkedIn and let me know what you think of this method and how it worked for you.

Analysis 59

Analysis Allocation Sample Marketing Websites 59

Webbiquity

MAY 17, 2016

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! 3) Bubbl.us. Google Review Count: 57,800.

Planning 145

Planning Research Tools Best Practices 145

Anyword

OCTOBER 6, 2022

Copywriters and content writers spend hours brainstorming, writing, editing, and perfecting their work. After this time-confusing, yet rewarding process, we want our work to be appreciated and viewed by the right people. Your portfolio should not only showcase your copywriting skills, but also the diversity of your work.

Copywriting 98

Copywriting Tips Ad Building Display 98

Optinmonster

MARCH 11, 2024

Does gamification work, though? Members earn points for every purchase, which can be redeemed for rewards like exclusive products, samples, and experiences. Google, Dropbox, and LinkedIn have all used completeness meters in their marketing campaign. In the case of LinkedIn, that journey is fleshing out your profile.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

seo.co

JANUARY 13, 2022

To put it simply, this sort of setup doesn’t work in your favor. The second popular option is to work with a digital marketing agency that has its own in-house writers. As mentioned, sites like Fiverr and Upwork have thousands of SEO content writers looking for work. An articulate LinkedIn profile? Writing samples.

SEO 98

SEO Advertising Agencies Work Management Copywriting 98