PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Why You Need LinkedIn Lead Generation. 4 Ways to Use LinkedIn for B2B Lead Generation.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page?

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Hubspot

MARCH 11, 2020

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. In the next section, we're going to provide some tips you can use to promote your business. Craft a brand image to stick out among the crowd.

Promotion 93

Promotion CMS Development Work Management Business 93

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Webbiquity

OCTOBER 17, 2023

LinkedIn is, of course, the top social media platform for B2B marketers. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? App promotion campaigns least common, at just 1.2%. CPM) or sales ($2.39

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Martech Advisor

AUGUST 30, 2019

Net Promoter Scores offer a glimpse into customer sentiment, satisfaction, and pain points. In this article, we discuss: Enlightening insights from Clearlink’s recent survey. How leading brands use Net Promoter Score data to rethink their campaigns. What is a Net Promoter Score and What Does It Say About Your Brand?

Lead Scoring 87

Lead Scoring Lead Ranking Promotion Correlation 87

Litmus

APRIL 30, 2020

We’re excited to share that Litmus’ 2020 State of Email Survey is now open—and we’d love to ask you for about 20 minutes of your time to fill it out. Take the survey ?. Litmus’ 2020 State of Email Survey is now open and every survey completed creates a donation for Women of Email. Take the survey now. Let’s go. .

Customer Surveys 69

Customer Surveys Communities Peer-to-peer Thought Leadership 69

Webbiquity

SEPTEMBER 28, 2022

For example, a business may use different email tools to promote its products and provide customer service. This is one strategy marketers use to personalize their email messages to add a personal touch while promoting their products. Statistica conducted a survey of U.S Connect with her on LinkedIn.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Marketing Insider Group

AUGUST 11, 2023

Surveys and audience research are essential to gauge your followers’ needs. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. For example, Instagram is visual-heavy, while LinkedIn focuses on professional connections.

Social Networks 179

Social Networks Business Work Management Social Media 179

Top Rank Marketing

NOVEMBER 15, 2023

.” — Pam Didner @PamDidner Click To Tweet Janine Wegner Integrated Thought Leadership Strategy Dell Technologies @JanineWegner In the upcoming year, AI, especially generative AI, will dominate, promoting global experts to influencer status. LinkedIn will face increased API access demands, especially as other platforms limit data.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use LinkedIn Ads. LinkedIn ads are a great way to promote your business and target the right audience.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

KoMarketing Associates

JULY 2, 2020

72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Litmus

APRIL 29, 2020

We’re excited to share that Litmus’ 2020 State of Email Survey is now open—and we’d love to ask you for about 20 minutes of your time to fill it out. Take the survey ?. Litmus’ 2020 State of Email Survey is now open and every survey completed creates a donation for Women of Email. Take the survey now. Tweet this ?.

Customer Surveys 69

Customer Surveys Communities Peer-to-peer Thought Leadership 69

Valasys

JUNE 12, 2020

ABM is a zero-waste marketing strategy of high significance to the marketers & running Account-Based Marketing campaigns on LinkedIn allows marketers to benefit from the essential element of strategic ABM on LinkedIn. Scoring, Selecting and Prioritizing Your Target Accounts.

Account Based Marketing 72

Account Based Marketing Linkedin Campaigns Lead Scoring 72

Webbiquity

JULY 19, 2022

Someone in marketing might have a leading indicator like the number of outreach emails sent out as part of their content promotion strategy. There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites. NPS (Net Promoter Score).

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

SmartBug Media

APRIL 1, 2019

LinkedIn is quickly becoming a must-have tool for B2B businesses. In fact, a recent survey found that LinkedIn generates more than 80 percent of a business’s total social media leads. Although the benefits of building a LinkedIn presence are clear, one feature of this robust tool hasn’t always had the best rep—LinkedIn groups.

Linkedin 92

Linkedin Buyer Personas Allocation CAN-SPAM 92

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

BOP Design

AUGUST 16, 2018

These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. While more than half of survey respondents are doing B2B content marketing , we wanted to discover what barriers those not doing content marketing (or not doing it regularly) were facing. The findings are listed below.

Customer Surveys 48

Customer Surveys Paid Search Agency Content Marketing Advertising Agencies 48

Marketing Insider Group

NOVEMBER 19, 2013

Now the CEB is helping to explain what we can do with the realization that promotional marketing and solution selling are dead with their report “ From Promotion To Emotion.” ” They surveyed more than 3,000 B2B buyers, 70 marketers and 15 academics, thought leaders and consultants across 7 different B2B industries.

Promotion 100

Promotion Personalization Marketing & Strategy Differentiation 100

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. The 7 th Annual B2B Buyer’s Survey polled 283 B2B C-level executives, VPs and Directors and is published by Demand Gen Report.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). So, how do you do it right?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Martech

FEBRUARY 8, 2024

Promotions were earned. Google, LinkedIn and Facebook are driving CPC up. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Get MarTech! SQLs (Sales Qualified Leads).

Marketing AI 126

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 126

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!).

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Biznology

APRIL 22, 2015

LinkedIn and Facebook Usage Across Australia. LinkedIn usage is not quite as prevalent with 29% of Australians on the professional social network. However, that might make it easier for you to reach those professionals who are using LinkedIn. You can see the entire survey and results online here. Social Media Sites Used.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

SnapApp

JANUARY 7, 2015

Here’s our roundup of the best polls and surveys from 2014. MarketingProfs, an online resource for marketing articles, strategies, training solutions, and case studies, deployed an interactive survey asking users what a day in the life of a marketer is like. Check out the survey! Want to create an amazing poll or survey in 2015?

Customer Surveys 48

Customer Surveys Best Practices Thought Leadership Paper 48

Marketing Insider Group

DECEMBER 21, 2020

It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Marketing Insider Group

APRIL 6, 2021

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Create a group on LinkedIn or Facebook. According to a recent survey, 96% of customers would continue to buy from companies that apologize and rectify a negative situation. Source: Survicate.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

JANUARY 21, 2021

Simply put, employee advocacy occurs when your team promotes your brand on social media. These promotional efforts could include sharing or commenting on posts as well as their own postings with content. percent implementing employee advocacy programs , according to a survey from the Hinge Research Institute.

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Commenting on Tweets, Facebook posts or even LinkedIn posts makes individual customers feel seen and that their needs and successes are important. Low engagement is a common issue for B2B marketers.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Contently

MARCH 26, 2021

A few years ago, Hubspot did a survey on which types of digital ads people disliked the most. But non-intrusive ads that had contextual relevance—like search ads on Google or in-feed social ads on LinkedIn or Facebook—were at the bottom of the list or not on it at all. Promote high-quality top-of-funnel content to build the brand.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

illumin

FEBRUARY 6, 2024

Some of the most effective marketing messages to send via SMS are: Surveys Remarketing Discounts or sales Exclusive promotions Why marketers choose SMS marketing There are several reasons why SMS marketing is a good choice for marketers looking for another avenue for customer communication. Follow @illuminHQ

SMS 95

SMS Top of Funnel Paid Search Agency Mobile Advertising 95

Martech

DECEMBER 19, 2023

That leaves them packed with information and light on strong visuals and stories, and those are the exact elements that stick in our memories and promote recall. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you. Get MarTech!

Paid Search Agency 125

Paid Search Agency Classified Ads Advertising Agencies Work Management 125

Martech Advisor

APRIL 6, 2020

Tinuiti's 2020 Amazon Shopper Survey reveals some fascinating consumer behavior and purchase patterns. Based on the responses, the key findings from the survey are as follows: 46% more shoppers spent over $500 on Amazon in 2020 than in 2019. This makes it easier for you as a marketer to know what to focus your promotional efforts on.

Amazon 53

Amazon Customer Surveys Peer-to-peer Mobile Advertising 53

Top Rank Marketing

JULY 7, 2023

LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the end of 2023, according to newly-published forecast data. When it comes to how B2B buyers prefer reaching B2B sellers, email, phone, and social media were the top methods, survey data has shown. percent of U.S.

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57