Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re not just looking to catch someone’s eye. Why Sponsored Updates?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Webbiquity

APRIL 23, 2024

A high ROI in email marketing indicates that your campaign is working; the right people are seeing it and being compelled to take the intended action, which could be downloading a resource, making a purchase, or subscribing to a newsletter. So, how can you ensure your email marketing strategy will deliver a compelling ROI?

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? LinkedIn is more of a thought leadership platform. Most of the content on your LinkedIn page should be news about your organization or your industry. Press Releases.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Envy

SEPTEMBER 11, 2019

With 645 million members worldwide , LinkedIn is officially the best place on the planet to network in the professional space. Using LinkedIn's lead generation tools smartly can set your company apart in a crowded cyber security ecosystem. Best Practices for Ads on LinkedIn. InMail works on a "cost per send" model.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

Hubspot

FEBRUARY 20, 2018

Salespeople live on LinkedIn. But what if you have a valuable blog post or insight to share with a specific person on LinkedIn? Find out how to send a message to anyone on LinkedIn with the handy steps outlined below. How to Send a Message on LinkedIn. Step 1: Go to your connection's LinkedIn profile.

Linkedin 98

Linkedin Allocation Ideal Customer Profiles Press 98

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Learn what is working and do more of that. The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Trade Press Services

JANUARY 29, 2024

To stand out from the competition, potential buyers are looking for credible and authentic input from real people who have worked with your company. percent growth in the followers of the company’s LinkedIn page. A brand’s success depends on its reputation, visibility, credibility and even popularity.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Trade Press Services

JANUARY 2, 2024

LinkedIn is still the quintessential B2B social media platform. LinkedIn has solidified itself as the leading site for business professionals and organizations to communicate. With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Trade Press Services Newsletter

JANUARY 4, 2024

Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. When it comes to personalized messaging, factual research, sensitive information and creative content for your target audience, it’s best to let your human touch work its magic.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Trade Press Services Newsletter

OCTOBER 4, 2023

The more elements you test, the better you’ll be able to find out what works, refine your marketing tactics, and generate positive results. Testing several variables simultaneously can lead to confusion and makes it difficult to isolate why one element worked better than the other. Test one element at a time. A/B test it!

Tips 130

Tips Ad Frequency Landing Pages PPC 130

Webbiquity

FEBRUARY 21, 2023

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. The Inspiration Tom: What inspired you to work on this particular set of problems? My primary goal was to create an ultimate solution that automates as much manual work as possible.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Hubspot

APRIL 9, 2020

With all the work that goes into starting a business, there's little time to think about marketing strategies that prove successful and are feasible for a startup's teams to execute. Below are some examples: If you're struggling to come up with new marketing strategies, maybe you can put a new spin on one that works for your campaign goals.

Startups 69

Startups CMS Development Paid Search Agency Budget Programs 69

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

Hubspot

NOVEMBER 20, 2017

People are three times likelier to reply to a LinkedIn InMail message than a traditional email -- so if you’re going to reach out, an InMail might be the way to go. What Is LinkedIn InMail? You can only send LinkedIn messages to your first-degree connections. Find the LinkedIn user you want to contact. InMail Templates.

Linkedin 101

Linkedin Examples Template Ideal Customer Profiles 101

Hubspot

JANUARY 23, 2018

LinkedIn Sales Navigator is a fantastic resource. LinkedIn has partnered with several CRM providers HubSpot, Microsoft Dynamics, Salesforce, Zoho, and Infor to bring profile details and shared connections from Sales Navigator experience into your CRM. Let’s say you want to work with Blue Leaf. Set up the sync now.

Linkedin 100

Linkedin Enterprise Management Work Management Ideal Customer Profiles 100

ClearVoice

JULY 29, 2021

If we’ve learned anything over the past few months, it’s that no two work environments are the exact same. For anyone who hasn’t freelanced or worked with freelancers, it can be a daunting prospect. CLICK TO TWEET>>> Are you wondering how to start hiring and working with freelancers?

Work Management 98

Work Management Paid Search Agency Peer-to-peer Lead Ranking 98

Hubspot

SEPTEMBER 18, 2023

LinkedIn Alerts : Get a heads up on potential personnel changes with LinkedIn alerts. Track this event with : Google alert for the company name, the company's press releases page, LinkedIn 2. Track this event with : LinkedIn 3. Track this event with : Google alerts, press releases page, industry news 4.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

ATAK Interactive

FEBRUARY 1, 2018

You’ve been connecting with colleagues and peers on LinkedIn for years but have you tapped into the power of LinkedIn company pages? Having an optimized LinkedIn company page can help you stay top of mind, become a thought leader in your industry, and attract top talent. Keep Your LinkedIn Page Up-To-Date. To Get Started.

Linkedin 60

Linkedin Optimization Peer-to-peer Paid Search Agency 60

ATAK Interactive

FEBRUARY 1, 2018

You’ve been connecting with colleagues and peers on LinkedIn for years but have you tapped into the power of LinkedIn company pages? Having an optimized LinkedIn company page can help you stay top of mind, become a thought leader in your industry, and attract top talent. Keep Your LinkedIn Page Up-To-Date. To Get Started.

Linkedin 68

Linkedin Optimization Peer-to-peer Paid Search Agency 68

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 52

CMO Linkedin Enterprise Management Press 52

Webbiquity

NOVEMBER 9, 2021

Secondarily, it’s probably (especially in the current tight labor market) there to explain to prospective employees why they should come work for you. What do you care about, what do you stand for, why is your company a cool place to work. Social Media Account Profiles (Especially LinkedIn). News Release Boilerplate.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 50

CMO Linkedin Enterprise Management Press 50

Excelsior Research

MAY 31, 2021

Ways To Make Content Syndication Work For You. These platforms are responsible for content marketers promoting content on a wide range of platforms like publications, websites, and relevant websites like Quora, Medium, SlideShare, LinkedIn, Mix, SoundCloud, and more. It doesn’t mean working with a competitor. Share on linkedin.

Demand Generation Agencies 52

Demand Generation Agencies Telemarketing Privacy Policies High Quality Lead 52

Optinmonster

DECEMBER 21, 2023

It’s a consistent and repeatable strategy that works across all niches. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%)

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

ATAK Interactive

FEBRUARY 1, 2018

You’ve been connecting with colleagues and peers on LinkedIn for years but have you tapped into the power of LinkedIn company pages? Having an optimized LinkedIn company page can help you stay top of mind, become a thought leader in your industry, and attract top talent. Keep Your LinkedIn Page Up-To-Date. To Get Started.

Linkedin 60

Linkedin Optimization Peer-to-peer Paid Search Agency 60

ATAK Interactive

FEBRUARY 1, 2018

You’ve been connecting with colleagues and peers on LinkedIn for years but have you tapped into the power of LinkedIn company pages? Having an optimized LinkedIn company page can help you stay top of mind, become a thought leader in your industry, and attract top talent. Keep Your LinkedIn Page Up-To-Date. To Get Started.

Linkedin 60

Linkedin Optimization Peer-to-peer Paid Search Agency 60

Martech

APRIL 3, 2023

That’s also the name of his LinkedIn networking group for content professionals, which has more than 15,000 members. He’s co-author of “Intelligent Content: A Primer” and “The Language of Content Strategy” and creator of the Content Strategy Series of books from XML Press. followers) A.

Content Marketing 114

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 114

Contently

JANUARY 26, 2023

It should work hand in hand with other content marketing initiatives. She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Choose them with great care. Create a content plan.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

DECEMBER 19, 2023

If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. As evidence that the techniques in the book work, I like to refer to how Dr. Simon uses them in the book itself. Trust me, it works.” Yeah, that was fun. His specialty is hospitality.

Paid Search Agency 125

Paid Search Agency Classified Ads Advertising Agencies Work Management 125

Lenny's Newsletter

SEPTEMBER 5, 2023

That’s why they work. Cold outbound works—if done creatively. PR can work, but rarely does. But it worked.” We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. We bought a Crunchbase account. (In

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Vidyard

DECEMBER 14, 2020

KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows. We’ve seen behavior and cultural attitudes toward remote work and using video change just as quickly.” .

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows.

Distribution 65

Distribution Video Marketing Customer Satisfaction Business 65

Vidyard

JANUARY 8, 2021

We adapted to remote, skill-based volunteering and worked with local organizations to help deliver impactful programming to support the growing need,” says Laura Galbraith, Director of Community at Vidyard. “In Partnered with local schools and outreach programs to equip students with digital skills to find work amidst the pandemic.

Education 65

Education Communities Work Management Tools 65

Vidyard

JANUARY 8, 2021

We adapted to remote, skill-based volunteering and worked with local organizations to help deliver impactful programming to support the growing need,” says Laura Galbraith, Director of Community at Vidyard. “In Partnered with local schools and outreach programs to equip students with digital skills to find work amidst the pandemic.

Education 65

Education Communities Work Management Tools 65

Champion Communications

MAY 16, 2023

When it comes to pitching it’s important to understand journalists’ inboxes are full of other PRs pitching press releases, interviews, and by-lines. 78% of reporters find Twitter the most valuable for their work. Journalists’ use of LinkedIn has increased by 8% and TikTok 5% – meanwhile, the use of Facebook has fallen by 5%.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

Marketing Insider Group

MARCH 8, 2011

But for marketers, there is nothing better than good press coverage in a respected trade publication. I’m sure these writers are inundated with mundane press releases and nonsense chatter to get their attention. Don’t send every press release to everyone. You know what they say, “there’s no such thing as bad PR.”

Press 100

Press Social Media PR Media 100