Oktopost

APRIL 30, 2020

LinkedIn, the world’s largest professional network, had no choice but to push out a feature previously in beta – LinkedIn Events. For many businesses, LinkedIn is the busiest hub of activity involving people they most want to reach. How can LinkedIn Events help you connect with them? What are LinkedIn Events?

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

Oktopost

JUNE 21, 2022

According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. So, where can eager B2B marketers find the best influencers? Quick Links.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Marketing Insider Group

AUGUST 11, 2023

Reputation Management: Allows for quick response to customer feedback, both positive and negative, and helps in managing the brand’s online reputation. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success.

Social Networks 179

Social Networks Business Work Management Social Media 179

Webbiquity

JUNE 20, 2023

With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience. LinkedIn Live videos appeal to business users on the most popular professional social network. Researching video marketing data to know where to host your short-form videos (i.e.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years.

Social Media 308

Social Media Work Management Marketing Management Media 308

Marketing Insider Group

MAY 16, 2023

So, before you click “publish” on the latest version of your marketing manifesto, make sure it addresses your audience’s: Questions Interests Pain points Creating relevant content mass positions you as a credible source and thought leader , and properly educates both your audience and large language models. Be Everywhere Always Haha!

SEO 243

SEO Lead Ranking Content PR 243

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. It’s not easy to reach the people you need to reach.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Oktopost

OCTOBER 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. It’s no surprise that Melinda relies on LinkedIn to reach her target audience, understand their career path, and generate pipeline. Affordability : Facebook is more affordable than LinkedIn and gives you the ability to have very granular targeting.

Facebook 155

Facebook Sales Qualified Leads Lead Ranking Generation 155

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Positive Reviews. UGC (user-generated content).

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Animalz blog

FEBRUARY 25, 2024

Think email newsletters, LinkedIn posts, or data reports. Taking SERP positions and defending them takes much more effort than it used to. The popularity of platforms such as LinkedIn, TikTok, and Substack has turned some audiences away from blogs. We’ve seen a shift since early 2023. SEO arms race. Shifting eyeballs.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Marketing Insider Group

JUNE 14, 2021

87% of video marketers say video gives them a positive return on investment. Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness. Source: Wyzowl. Source: Sprout Social.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

FEBRUARY 27, 2018

Other than some minor jockeying for position, the chart below showing the largest social networks hasn’t changed much in the past few years. Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Twitter was next most popular at 55%, followed by Instagram (52%), and YouTube (44%).

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Top Rank Marketing

OCTOBER 6, 2023

adults viewing the sectors in a positive light, and a scant six percent perceiving them as very positive, with 40 percent holding either somewhat or very negative views of the industries. antitrust case trial against Google. antitrust case trial against Google.

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Oktopost

MARCH 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness. What results are they seeing?

Ad Building 69

Ad Building Tips Thought Leadership Brand Identity 69

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

KoMarketing Associates

DECEMBER 10, 2020

This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Instagram (70%), LinkedIn (42%) and Twitter (33%) all trailed the social media platform. That being said, most respondents (78%) stated that Facebook is by and large the most effective social platform when it comes to achieving business goals.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

Buffer

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. “We have noticed a lot more traffic on YouTube because of our YouTube shorts.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Oktopost

OCTOBER 9, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Almost every marketer has been in the position of doing the role of multiple people. Stay until the end to learn her formula for A/B testing social copy and her best growth hacks for authentically growing a brand page on LinkedIn. Episode Summary.

Bandwidth 131

Bandwidth Budget Programs Paid Search Agency Advertising Agencies 131

Exo B2B

MAY 25, 2021

And this, in the virtual space of screens or on the wall of your professional conversations on LinkedIn. Here we are usually talking about Facebook, LinkedIn, Twitter and YouTube. The importance of LinkedIn in B2B marketing. LinkedIn has 722 million users worldwide 2. 17 million Canadians have a LinkedIn account 3.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Martech

APRIL 2, 2024

Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Like other social media sites, LinkedIn attracts professionals from various industries. Like other social media sites, LinkedIn attracts professionals from various industries. It makes sense. The difference?

B2B Marketing 134

B2B Marketing B2B Planning B2B Thought Leadership 134

Hubspot

MARCH 21, 2019

LinkedIn is undeniably an important platform for distributing content. 94% of B2B marketers use LinkedIn as a content distribution channel, compared to just 89% on Twitter and 77% on Facebook and YouTube. However, LinkedIn's popularity among marketers means its a crowded space. LinkedIn ad examples. HelloFresh.

Linkedin 77

Linkedin Paid Search Agency Examples Ads 77

Webbiquity

JULY 18, 2023

The top social media marketing platforms (whether for influencer or brand content) are: Facebook (64%) Instagram (58%) YouTube (57%) Twitter (43%) LinkedIn is tops with only 33% of marketers, though it’s by far the top social network for B2B marketing. ” It’s already been banned in India.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation.

Social Media 117

Social Media Trends Media B2B 117

Hubspot

JUNE 15, 2020

Every week, I use LinkedIn to talk about current events and connect with other content creators. In fact, LinkedIn has had nearly 700 million active users in 2020 and has become one of the top social media platforms. In February 2019, LinkedIn Live was launched to individual users. And I'm not the only one. Virtual Events.

Linkedin 68

Linkedin Marketing & Strategy Marketing Strategy Paid Search Agency 68

Brandwatch Marketing

MARCH 7, 2023

billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

NOVEMBER 2, 2021

No doubt you’re already doing some networking online, and you’ve optimized your profile to grow your network on LinkedIn. If you’re more interested in having deep conversations with a lot of back-and-forth commentary, then try Facebook, Twitter, or LinkedIn. Be sure to follow or subscribe to those, too.

Social Media 325

Social Media Tips Media Network Marketing 325

Convince & Convert

NOVEMBER 7, 2013

In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” The campaign lives on a dedicated microsite, [link] , where users are asked to synch their LinkedIn profile to participate. After all, isn’t that part of the reason we’re all on LinkedIn?

Communities 139

Communities Linkedin Microsite Social Media 139

Sprout Social

MARCH 16, 2022

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. YouTube prioritizes how much time is spent watching a video.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Martech

OCTOBER 24, 2023

Facebook (69%) Instagram (65%) TikTok (41%) YouTube (39%) WhatsApp (22%) Snapchat (21%) X, formerly Twitter (21%) Pinterest (16%) LinkedIn (9%) Reddit (8%) Messages, comments and tags. Customers will also attempt to contact brands directly over social media platforms. Here are the top platforms where consumers say they’ll reach out.

Social Media 126

Social Media Contacts Media Brand Identity 126

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. It’s a useful tool for positioning yourself as an expert in your industry. Who We Are.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. 16% of consumers follow brands on LinkedIn. Why you should be on LinkedIn.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Oktopost

SEPTEMBER 22, 2021

Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. If you’re a marketing ops guru, have a look at our current open marketing operations position here. Build a healthy LinkedIn network.

B2B Thought Leadership 123

B2B Thought Leadership Transparency Thought Leadership Paid Search Agency 123

Valasys

MAY 20, 2020

Overthepast two years, LinkedIn has been actively working on improving its feed. On the 12th of May 2020, in an announcement made on LinkedIn Engineering blog , it was revealed how LinkedIn is all set to improve its feed for individual members based on their time distribution on the feeds – the dwell time.

Dwell 52

Dwell Linkedin Viral Marketing SERP 52