Sprout Social

APRIL 25, 2024

Social media strategy deck You know the ins and outs of your strategy, but does your leadership team? This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Download the template 5. Download the template 6. Get the template 18.

Social Media 80

Social Media Template Work Management Marketing Management 80

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. How can your business tap into B2B video?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Oktopost

OCTOBER 26, 2023

By integrating compliant and strategic employee advocacy initiatives, your financial institution can not only expand its client base but also foster lasting relationships, enhance credibility, and position itself as a reputable industry leader. Jump Ahead: Why Launch an Employee Advocacy Program?

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2B.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Oktopost

JULY 7, 2021

Listen to the podcast: For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts , Spotify or LinkedIn. When a B2B organization is having a great quarter, life is grand! Catch all episodes here. Episode Summary.

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Agencies B2B Thought Leadership 117

Hubspot

MARCH 21, 2019

LinkedIn is undeniably an important platform for distributing content. 94% of B2B marketers use LinkedIn as a content distribution channel, compared to just 89% on Twitter and 77% on Facebook and YouTube. However, LinkedIn's popularity among marketers means its a crowded space. LinkedIn ad examples.

Linkedin 77

Linkedin Paid Search Agency Examples Ads 77

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

MAY 11, 2020

Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Well-written, insightful content draws your audience in and sets you up as a thought leader.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Oktopost

AUGUST 19, 2021

Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Privacy 62

Privacy B2B Thought Leadership Transparency Thought Leadership 62

Tiecas

JANUARY 27, 2024

Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Here are three statistics on B2B blogging that should convince you. Industrial blogs are an integral part of manufacturing content marketing.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Exo B2B

AUGUST 11, 2021

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? There are still, as we will see, small differences between B2B and B2C. And above all, customers? That of Statista.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

PureB2B

MARCH 31, 2022

There’s been a seismic shift in the B2B tech buyer journey. As customers continue to evolve the B2B sales journey, it’s critical that tech vendors remain adaptable in their processes, addressing the distinct needs and preferences of potential buyers rather than following a more traditional path toward purchase. Modern B2B Sales Model.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

The Marketing Blender

DECEMBER 28, 2020

They receive a higher click-through rate (CTR) than text or a static image, are shown to more of your followers, and get placed higher on the user’s feed compared to those shared via an external website, like Youtube. As always, you can follow me, Dacia Coffey, on my Twitter , Facebook , Instagram, or LinkedIn pages. Recent Posts.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

The Lead Agency

MAY 18, 2022

While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy. It’s become an integral part of communicating with your B2B prospects and converting them into leads. Here’s how to make the most out of your B2B video marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Metadata

JULY 21, 2022

Organic social media is often positioned as the be-all and end-all of social media marketing. A lot of B2B companies don’t think they can reach their audiences on Facebook , but that’s not the case at all. Fashion Auto Ecommerce B2B. This micro-blogging site exists to help users connect, communicate, and share their thoughts.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Exo B2B

FEBRUARY 27, 2020

The subject of influence marketing is so present in today’s marketing landscape that Lee Odden, an expert in B2B content marketing , devotes all his energy and the majority of his blog posts to it. This is a major tool in a “Thought Leadership” strategy, which we have done over a three-year period. Write to us.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Vidyard

MARCH 30, 2022

Messaging and Positioning 4.3 He shares his insights on how to attract your ideal customer and book more meetings on his blog and podcast, Inside Selling , and posts helpful articles and tips for SDRs on LinkedIn weekly. and shares a ton of practical sales content on his LinkedIn. Coaching Your Remote Sales Team 3.1 Check-Ins 3.2

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

The Lead Agency

MAY 18, 2022

While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy. It’s become an integral part of communicating with your B2B prospects and converting them into leads. Here’s how to make the most out of your B2B video marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Optinmonster

DECEMBER 21, 2023

Yes, Apple positions its launch events as product releases. Make sure you share useful tips, thought leadership posts, and other forms of content to capture your audience’s attention. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Adobe Experience Cloud Blog

JANUARY 15, 2020

Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. LinkedIn offers 80% of social media B2B leads , for example. It gathered over 2 million views on YouTube, and many of the comments were in the same tone – “I want to buy from this small business after seeing this ad.” .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Heinz Marketing

JULY 5, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. To watch the video, here’s the LinkedIn on-demand version.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

markempa

DECEMBER 10, 2012

Showcase thought leadership in sustainability and productivity, as well as the breadth and depth of products and services. “To Leadership needed to see developing an online game as a wise investment. That afternoon, there was a paperless launch to the media, which leveraged Twitter, Facebook and LinkedIn.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120

Valasys

JULY 15, 2020

Precise and clear communication helps in optimizing the customers’ experiences and positively impacts the brand equity. Read more on 13 Ways Agile Content Marketing Benefits B2B Enterprises. Read more on Why Visual Storytelling is Imperative for B2B Content Marketing. Be Data-Driven. Focus on User Intent. Prioritize SEO.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

SnapApp

FEBRUARY 28, 2018

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Do you want to be known as a marketing guru, an industry thought leader or a behind-the-scenes hustler who gets things done?

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Don’t forget the B2B SEO basics as well. Trade Show Appointments. Generate Leads for Exports.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

EveryoneSocial

FEBRUARY 16, 2021

B2B brands tend to flourish with active employee influencers, but B2C companies also benefit, too. It’s designed to encourage employees to build personal brands online and share industry news and thought leadership. Do they have a positive reputation and credibility in your niche? Referral marketing works.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

EveryoneSocial

AUGUST 2, 2022

It’s the leadership teams, the employees, and the feeling people get when interacting with those folks and your brand in various channels. People trust your vision, content, and leadership over time and see your brand as an industry leader. It’s hammered home by every business leader and LinkedIn influencer. What’s its tone?

Ad Building 52

Ad Building Brand Identity Branding Word of Mouth 52

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Bluetext

SEPTEMBER 28, 2021

In contrast, YouTube is a strong option for driving traffic onto other web pages. Through analytics, YouTube has proved to increase website traffic, in which users will view an ad/video on YouTube and then proceed to click on the link to your website homepage. . Are they heavy smartphone users? Consider What You Are Selling .

Social Media 26

Social Media Media B2B Thought Leadership Advertising Mediums 26

OutboundView

AUGUST 3, 2020

Here are some of the best ways to master the art of B2B prospecting. You can also make your prospects familiar with your name or company before before your first touch by connecting with them or posting on LinkedIn. Be a Thought Leader. Emails and LinkedIn are the best channels to make an impact. Hold Your Pitch!

Sales Management 36

Sales Management Cold Calling B2B B2B Thought Leadership 36

Marketing Craftmanship

MARCH 16, 2013

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. YouTube can be a very effective social media channel for B2B firms.

Social Media 100

Social Media Media Merchandising B2B 100

Hubspot

JANUARY 17, 2018

B2B Growth Show. Make It Happen Mondays -- B2B Sales with John Barrows. After a long day at the office, Netflix is usually more appealing than cracking open a sales book or streaming a sales training video on YouTube. B2B Growth Show. This daily podcast is geared toward helping B2B sales executives achieve growth.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Marketing Insider Group

SEPTEMBER 20, 2021

For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. Facebook offers unbelievable reach for B2C marketing, but niche B2B markets can be tougher to strategize for effectively. LinkedIn is designed for businesses and professionals.

Buyer Personas 337

Buyer Personas Social Media Media Webinar Metrics 337