Oktopost

OCTOBER 26, 2023

By integrating compliant and strategic employee advocacy initiatives, your financial institution can not only expand its client base but also foster lasting relationships, enhance credibility, and position itself as a reputable industry leader. Jump Ahead: Why Launch an Employee Advocacy Program?

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Heidi Medina She is a LinkedIn coach with years of experience in her pocket. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Marketing Blender

MARCH 15, 2021

The days of organic leads from social pages are mostly gone, outside of viral phenomena. If you have services to sell to businesses, LinkedIn may be your best bet. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content. Get what you pay for with Paid Social Campaigns.

Paid Content 126

Paid Content Lead Ranking Lead Scoring Marketing & Strategy 126

Onalytica B2B

NOVEMBER 12, 2018

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). This is often picture and video content on YouTube and Instagram such as unboxing and tutorial videos.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Ad spend on online video is expected to rise from $45 billion to $61 billion, and 88% of marketers reported positive ROI from their video strategy this year. . That number was reached and surpassed in 2020.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Optinmonster

DECEMBER 21, 2023

Yes, Apple positions its launch events as product releases. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. Ability to stream YouTube & Netflix when car is stopped coming to your Tesla soon!

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Martech Advisor

JANUARY 30, 2020

Some brands have struggled to achieve the expected ROI and switched to other social platforms like Tik Tok and LinkedIn. In conversation with Michael Stelzner from Social Media Examiner, she told marketers to “not even bother sharing YouTube video links,” as YouTube is a direct competitor. Five experts weigh in: 1.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. And, of course, if you are a B2B brand, LinkedIn would be an ideal starting place.

Social Media 79

Social Media Media Tips Ideal Customer Profiles 79

Metadata

JULY 21, 2022

Organic social media is often positioned as the be-all and end-all of social media marketing. Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. 88% , Instagram beats both Facebook and LinkedIn. Paid social ads can guarantee exposure, drive traffic, and encourage revenue.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. 73 percent of B2B companies report a positive ROI on video marketing. Business purchasers use Linkedin as their social media platform of choice. By 2019, 80 percent of internet traffic will involve video. 8 billion videos are played daily on the site.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Kapost

JUNE 24, 2016

Platforms like YouTube, Vidyard, and Wistia have transformed this medium into something that any business in any industry can—and should—capitalize on. ” The positive results from video can be attributed to a neurological theory called dual coding. Its YouTube page has more than 5.1 Lose the viral obsession.

Video Marketing 87

Video Marketing Marketing & Strategy Marketing Strategy Content Marketing 87

Adobe Experience Cloud Blog

JANUARY 15, 2020

Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. LinkedIn offers 80% of social media B2B leads , for example. A viral Christmas ad done by a small hardware store in Wales, which was filmed by the owner and recent one stars his son. Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Hubspot

AUGUST 2, 2018

In the same vein, they also want to discourage bad advertisers from advertising bad content, so advertisers with low quality scores will usually only acquire a high ad position if they pay a huge cost-per-click bid. Here’s a summary of Facebook, LinkedIn, Instagram, and Twitter’s advertising capabilities. With almost 1.5

Paid Content 101

Paid Content Advertisements Advertising Lead Ranking 101

Navigate the Channel

MAY 24, 2023

In addition to considering their feedback and advice on your product or its use, compile what betas say that’s positive and worthy of inclusion into early word of mouth about your product. Remember that it takes nanoseconds for a bad experience to blow up on social, but it only takes seconds for a positive experience to go viral as well.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Sprout Social

JANUARY 9, 2017

Jump to LinkedIn. People tend to use their Google Plus accounts for posting comments on YouTube, but there are people who actively use it as a social network. Best Time to Post on LinkedIn. Known as the “professional’s social network,” there are more than 3 million companies with LinkedIn company pages on the network.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. 73 percent of B2B companies report a positive ROI on video marketing. Business purchasers use Linkedin as their social media platform of choice. By 2019, 80 percent of internet traffic will involve video. 8 billion videos are played daily on the site.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Parse.ly

JUNE 11, 2020

This is why you often see the same company with recurring ads on YouTube — they’re paying for that exposure. For example, you can use Google Ad Manager for Google Ads, Facebook Ads Manager for Facebook Ads, LinkedIn Marketing Solutions for LinkedIn, etc. How to track paid media. Paid ads are specific to different platforms.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Hubspot

SEPTEMBER 15, 2020

This way, you will be able to positively impact your brand's awareness and the desire of the viewers to become its advocate. The campaign quickly went viral thanks to the influencers' live videos, promoting Drumsticks. Some of the best streaming platforms include YouTube Live, Facebook Live, LinkedIn Live, Periscope, and Instagram.

Examples 101

Examples Ad Building Brand Identity Branding 101

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Buzz Marketing. Inbound Marketing. Product Marketing. Proximity Marketing. Stealth Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Biznology

OCTOBER 22, 2012

SOCIAL NETWORK “REFERRALS” ( GOOGLE ANALYTICS ): “Referrals,” in the “Traffic Sources” section of Google Analytics list the traffic from each social network – Facebook, Twitter, LinkedIn, etc. VIEWS ( YOUTUBE ): If your brand is on YouTube, views are valuable currency. – in order.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Just don’t put a video on YouTube because people are putting videos on YouTube.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Brandwatch Marketing

OCTOBER 5, 2020

First things first, take stock of your current position. Other than that, no matter what position you’re in, you’ll want to look at the following: What channels you’re active on. Perhaps to get rid of irrelevant or out of date content (this is a particular issue with YouTube). Your average company isn’t in the same position.

Social Media 105

Social Media Social Marketing Media Planning 105

Kapost

FEBRUARY 13, 2017

Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. Here are some other principles to keep in mind: Focus on uploading videos to YouTube and/or Vimeo. Optimize video for both SEO and viewers.

Social Media 78

Social Media ROI Video Marketing Tips 78

Martech Advisor

DECEMBER 13, 2019

Viral videos and memes seem like the next best trend in digital marketing. And while you're probably eager to invest in viral videos that attract a lot of attention in a short duration, let's look at how to go about it. In this quick guide, we discuss: What is a viral video? 7 ways to go viral in 2020.

Viral Marketing 58

Viral Marketing Youtube Facebook Video Marketing 58

Optinmonster

APRIL 11, 2024

Related content: How to Create a Winning Email Marketing Strategy 9 Ways to Grow Your Email List With Social Media Host Twitter Chats Create Facebook Ads Promote Your Gated Content Leverage LinkedIn Groups Run a Giveaway Contest Create CTA Cards on YouTube Capture Leads on LinkedIn Host Webinars with Google Meet Leverage Instagram Stories 1.

Social Media 88

Social Media Media Ideal Customer Profiles Lock-In 88

Hinge Marketing

OCTOBER 17, 2019

However, not all earned media is positive. I soon found a YouTube video titled “Do Not Support The [ __] Association”. In fact, this video criticising the association had vastly more YouTube views than any of the videos the association had produced themselves. The work is done for you. 3 Strategies for Earned Media Success.

Work Management 48

Work Management Marketing Management Service Media 48

Marketing Insider Group

SEPTEMBER 29, 2011

You created a YouTube Video of your team lip-syncing a popular (unlicensed) song while wearing t-shirts with your logo on it. You spend all your paid search funds on Google ads in the top position for the search terms performed only by the sales team. You ask your agency to create a cool “viral” video or “advergame.”

Paid Search Agency 100

Paid Search Agency Examples Planning Advertising Agencies 100

Valasys

MARCH 27, 2020

Well, the survival strategy enforcement was much needed considering that lockdown is still better than being knocked down by the fatal viral disruptions. Amidst the unfortunate malignancy of the pandemic cloud, flextime is transforming B2B work culture, positively and has emerged as a blessing in disguise.

Work Management 59

Work Management B2B Allocation Marketing Management 59

Outgrow

AUGUST 13, 2022

We are in a pretty good position because we didn’t have any funding. We never did that, we just knew that content marketing is a great marketing channel, it’s a great way to elevate your company to position yourself as thought leaders and has many benefits. Saksham Sharda: Okay, and what about LinkedIn?

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Convince & Convert

JULY 23, 2012

Who needs to catch ESPN’s Sportscenter now that highlights are put on YouTube within minutes after the play? Outside of the Olympics, social and new media is positively (and sometimes negatively) affecting “the game” in many ways. You can follow Chris on Twitter , connect with him on LinkedIn and circle him on Google+.

Social Media 133

Social Media Media Blogger Television marketing 133

Marketing Insider Group

AUGUST 29, 2023

Not to mention, platforms like TikTok, Instagram, and YouTube reward engaging content with more visibility. Brands can use edutainment to demonstrate their industry knowledge, positioning themselves as thought leaders. Specifically, employees are sharing positive news, stories, and insights about their workplace, products, or services.

Social Media 258

Social Media Marketing AI Trends Peer-to-peer 258

Hubspot

APRIL 3, 2017

Agencies received Lausten's bold move "very positively," and according to his website , he's now employed as an art director at Round&Round in Stockholm. Yla admits the sugary stunt was "a bit odd," but it ended up earning Yla some much-deserved viral attention. Image Credit: Alec Brownstein via YouTube. Image via Adweek.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Creativity Work Management 76

Schubert B2B

JANUARY 2, 2018

Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? Gen Z and Gen Y, aka the infamous millennials, are starting to creep into positions with buying power, and a majority are very familiar with social media. You never know what will go viral. They are still as relevant as ever.

Social Media 67

Social Media Trends Media B2B 67

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. I am so impressed by how well brands are messaging these days. Be the catalyst of your natural social media success.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

LeadSquared

OCTOBER 23, 2016

For a webcasting service, it would be better if you run ads on video platforms like YouTube. LinkedIn and Twitter are other good options, because the people you are trying to reach out would be there as well. For more insights on viral video marketing, watch this webinar.). LinkedIn: 9. Facebook: 5.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Content Standard

APRIL 19, 2024

While marketers spend a lot of time talking about Meta, YouTube is actually the most widely used social media platform. adults report using YouTube. Sixty-eight percent report using Facebook, 47 percent use Instagram, and 27 to 35 percent of adults say they use Pinterest, TikTok, LinkedIn, WhatsApp, and Snapchat.

Paid Content 99

Paid Content Social Media Advertising Channels Brand Identity 99