Confessions of a B2B Marketer

MARCH 2, 2023

Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice Fame.so hit 200k MRR? hit 200k MRR?

Verticals 52

Verticals Outreach B2B Sales Linkedin 52

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Webbiquity

OCTOBER 16, 2018

Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach. So start with research and friendly outreach rather than jumping straight to the big ask. Amplify Your Content Through Vertical Websites. Vertical websites are essentially crowdsourced online trade publications.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Hubspot

OCTOBER 26, 2022

Maintain a presence in LinkedIn groups. Be active in online forums — relevant to your vertical. Personalize your outreach. It often involves extensive outreach, thorough research, plenty of rejection, and potential frustration and burnout. Maintain a presence in LinkedIn groups. Routinely ask for referrals.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Zoominfo

AUGUST 1, 2023

As ZoomInfo Senior Vice President Ben Salzman said in a recent LinkedIn Live demo , using generative AI without quality data will prove to be “an accelerant to badness.” “Companies are going to go headlong into this with their existing data infrastructure,” Salzman says. Businesses in every sector and vertical are overwhelmed by data.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

SalesIntel

JUNE 15, 2023

SalesIntel Founder and CEO, Manoj Ramnani, has been sharing what led the company to lead this change on his LinkedIn feed and blog. Why Did We Decide To Provide Unlimited Data? Imagine if your ICP is 100K companies, but you have to make the tough decision of only reaching out to 20,000 because the data is too expensive.

Ideal Customer Profiles 96

Ideal Customer Profiles Pricing Price Marketing Analytics Tools 96

Martech

SEPTEMBER 24, 2021

The ICP should consider relevant account characteristics including industry/vertical, size (both employee number and annual revenue), budget, geography and technology used. digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration. Shortened sales cycles.

Account Based Marketing 128

Account Based Marketing Enterprise Management Work Management Paid Content 128

The ABM Agency

FEBRUARY 19, 2023

With the 1:Many strategy, marketers create content that appeals to a large group of potential customers who share similar characteristics or interests; this type of campaign typically includes tactics such as email outreach or paid advertising campaigns. Email Outreach: Email outreach is another effective channel for ABM campaigns.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

With the 1:Many strategy, marketers create content that appeals to a large group of potential customers who share similar characteristics or interests; this type of campaign typically includes tactics such as email outreach or paid advertising campaigns. Email Outreach: Email outreach is another effective channel for ABM campaigns.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Pam Didner

SEPTEMBER 13, 2022

Bottom line: Content doesn’t mean much unless it’s well-constructed and part of a bigger outreach system. Vertical segments. Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). Product names.

ROI 91

ROI Effectiveness Planning Content Marketing 91

6sense

DECEMBER 10, 2021

Account-based analytics for LinkedIn ad campaigns targeted to 6sense segments via 6sense’s LinkedIn advertising capabilities. Deeper integration with Outreach and SalesLoft to enable 6sense users to enroll contacts in shared sequences and team cadences via 6sense orchestration.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Hubspot

SEPTEMBER 18, 2023

LinkedIn Alerts : Get a heads up on potential personnel changes with LinkedIn alerts. You'll need to tune into the right channels to detect the sometimes blatant, sometimes subtle shifts that can warm up a cold outreach. Track this event with : Google alert for the company name, the company's press releases page, LinkedIn 2.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Litmus

APRIL 13, 2021

Some are up-and-comers; some specialize in serving organizations in a particular industry vertical; some offer special functionality; some offer email as part of a much larger service. LinkedIn Message Ads (formerly InMail). Vertical Response. It’s a rich and diverse landscape. HCL Unica (formerly IBM Unica). MailerLite.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

The ABM Agency

APRIL 10, 2023

You can use various tools like Crunchbase, LinkedIn Sales Navigator, or even public financial statements to gain insights into these aspects. LinkedIn), it is necessary to pinpoint those who are likely in charge of making buying choices about your services/goods inside these companies.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

6sense

FEBRUARY 15, 2022

Connect with Don on LinkedIn , Twitter and Salesforce Trailblazer. BDRs often have to fight through the following: Receiving leads that should have been routed to another rep covering the territory or industry vertical. Additionally, BDRs are often handcuffed with bad data. Receiving leads from a customer account. Enablement.

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 62

Terminus

OCTOBER 29, 2021

Creative Direct Mail Outreach. Because in the era of email and LinkedIn spam, direct mail stands out and gets much better response rates (37% accounts responded in this case). ” – case studies helped overcome that doubt Social media activity: actively consume content on LinkedIn, post rarely and mainly about company news.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Biznology

APRIL 26, 2016

The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share Photo on Linkedin. Follow Linkedin Company Page. Follow LinkedIn Influencer. Linkedin follow influencer. Linkedin follow influencer. Join Linkedin Group.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. Successful influencer outreach is just the end result of building a real relationship over time. Like their kissing cousins–ladies men–these folks go from person to person, collecting digits. They flit about the room like bumblebees collecting business cards in lieu of pollen.

Blogger 80

Blogger Work Management Burn Rate PR 80

Hubspot

JANUARY 30, 2023

Networking allows you to find and connect with leaders in your niche through events, groups, direct outreach, or even social media interactions. A fun way to think about this is like having hundreds of eyes and ears across multiple levels, organizations, and verticals. You can receive mentorship. You can fine-tune social skills.

Peer-to-peer 60

Peer-to-peer Work Management Sales Qualified Leads Paid Search Agency 60

Vidyard

NOVEMBER 11, 2020

Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. There are a ton of ways to get creative with your outreach. Include their LinkedIn profile picture in your video in a creative way. Video Sale Letter Template 5.1 Video Sales Letter Script Template.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Vidyard

JUNE 15, 2020

Break Through Inboxes Video outreach is unusual and exciting and excels at breaking through to earn the attention of busy would-be buyers. Video outreach isn’t limited to email. You can also share videos from your Vidyard library on your personal LinkedIn feed, in a direct message, or to a company page. Sign Up Free 2.

Process 65

Process Video Marketing Customer Satisfaction Marketing Proposals 65

Ledger Bennett

JUNE 25, 2018

Having an excellent understanding of their target audience (millennial decision makers who want to choose a supplier quickly and by doing minimal research), SAP acted quickly using LinkedIn Sales Navigator. So how did they do it? The entire sales team were thereafter quickly trained to use social selling.

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Zoominfo

OCTOBER 22, 2021

Shift that priority to your business developers when your immediate plans involve some of the following: You’re expanding into new industries or targeting new verticals (e.g., They’ll need to be able to sell through social media (particularly through LinkedIn) as well as via sales calls.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Hubspot

JANUARY 30, 2023

Networking allows you to find and connect with leaders in your niche through events, groups, direct outreach, or even social media interactions. A fun way to think about this is like having hundreds of eyes and ears across multiple levels, organizations, and verticals. You can receive mentorship. You can fine-tune social skills.

Peer-to-peer 44

Peer-to-peer Work Management Sales Qualified Leads Paid Search Agency 44

Pam Didner

NOVEMBER 5, 2020

Some of this content can also be used by salespersons for their own mini-email outreach campaigns. For example, the number of employees, annual revenue, industry vertical, and a number of branch offices. In the B2B world, marketing creates tons of content. But all of that content could do so much more.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Martech Advisor

FEBRUARY 26, 2020

Now add in the power to deeply segment your outreach, through custom communities focused around the content people respond to. Cloud-based solutions enable different verticals such as marketing, sales, IT, etc. Tell us on Twitter, LinkedIn, o r Facebook ; we’re always listening! Have you used a social cloud yet?

Social Media 104

Social Media Enterprise Management Social Marketing Work Management 104

Hubspot

AUGUST 21, 2023

If you've never spoken to these contacts before, your outreach would be considered a cold call. Identify 2-3 verticals. For example, maybe your verticals are hospitality and retail. Once you've figured out which verticals to target, you're ready for step 2. What is the purpose of cold calling?

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Buzz Marketing for Technology

JUNE 17, 2015

Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. 3) What one Digital Marketing tactic should a B2B Marketer adopt in the next year?

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Work Management 100

Outreach

APRIL 2, 2019

The framework we use at Outreach (and the framework we recommend to all of our customers) is called a persona matrix. They would get more touches over more time, more personalization, and more manual steps - such as phone calls and reaching out on LinkedIn - than a Low Touch Sales Persona because the meeting would be more valuable.

Tips 49

Tips Buyer Personas Verticals Response Rate 49

Lake One

JANUARY 20, 2020

LinkedIn Sales Navigator. For sales teams taking a targeted, account based approach, LinkedIn Sales Navigator is a must have lead generation tool. When it comes to lead generation, personalizing outreach has a significant impact on improving response rate. Keeping track of buying signals in your target accounts, verticals etc.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Tools 52

Lake One

MARCH 24, 2020

While the industry is still heavily relationship-driven, like every other vertical it’s been affected by digital disruption. Instead of casting a wide net and working to qualify down to the best opportunity, you identify the accounts you want to work with and target outreach and promotion to reach and influence buyers. Leverage tools.

Lead Generation 45

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 45

Zoominfo

AUGUST 26, 2021

Shift that priority to your business developers when your immediate plans involve some of the following: You’re expanding into new industries or targeting new verticals (e.g., They’ll need to be able to sell through social media (particularly through LinkedIn) as well as via sales calls. to the realities of your new market segments.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Moz

JUNE 28, 2020

I was the outreach specialist for this project, and by using the wealth angle, I was able to secure two notable placements on CNBC as well as a press mention on MSN. Through our seven years of content creation, Fractl has produced campaigns based on data scrapes from Twitter, Instagram, Facebook, LinkedIn, Reddit, and more. Conclusion.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

NuSpark Consulting

DECEMBER 9, 2012

Relevant Blogger Outreach. Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. With LinkedIn, promote your white paper in a form of discussion. . LinkedIn Example: How has technology improved the performance of your sales staff?

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Strategic-IC

JULY 28, 2021

Industry (or sub-industry)/vertical with some ‘light touch’ personalization at account-level. According to LinkedIn , 42% of organizations struggle to personalize at scale for target accounts. Sales outreach - Personalized video outreach is a must! ABM program type: One-to-few. Degree of personalization: Medium.

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

Apollo

OCTOBER 23, 2018

Then, drill down into a specific vertical. Often, they’ll choose Real Estate when they pick their Industry on LinkedIn or otherwise, because they’re trying to look the part for their ideal buyer, not for people trying to research them. Shoot for the former, not the latter, and be sure to have a LinkedIn social selling plan in place!

Sales Management 68

Sales Management Work Management Top of Funnel Practices 68

Moz

JUNE 28, 2020

I was the outreach specialist for this project, and by using the wealth angle, I was able to secure two notable placements on CNBC as well as a press mention on MSN. Through our seven years of content creation, Fractl has produced campaigns based on data scrapes from Twitter, Instagram, Facebook, LinkedIn, Reddit, and more. Conclusion.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72