Chris Koch

MAY 21, 2010

Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. This is a disaster if you ask me.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

NuSpark Consulting

MARCH 3, 2016

That’s because online releases are submitted to major search engines, industry journals and social networks. Post it out on LinkedIn groups, Facebook, and Google+. On LinkedIn, promote your white paper in the form of a discussion, for example: “How has technology improved the performance of your sales staff?

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Buzz Marketing for Technology

JUNE 25, 2008

From building business to getting a straight answer, social networking sites offer up a wide-ranging community. So he turned to LinkedIn, an online social-networking service that ? One of LinkedIn?s s happy with the choice and credits LinkedIn with helping him make the right decision. Marketplace.

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Hubspot

OCTOBER 29, 2019

For the past few months, Instagram has been testing a new app design that removes total Like and view counts from posts in its News Feed and on profile pages. Both Facebook and Instagram say that the goal of this change would be to make users feel less insecure about their own content or profile.

Facebook 57

Facebook Ideal Customer Profiles Planning Advertising Agencies 57

Hubspot

AUGUST 20, 2019

Whether you're trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. Networking” is a buzzword that many of us have a serious love/hate relationship with.

Personalization 101

Personalization Effectiveness Co-Registration Ad Exchange 101

Content Standard

JULY 13, 2016

The Social Media News Engine. News discovery figures pretty heavily on multiple social networks, not just Facebook. Sixty-six percent of Facebook users get news on the social network, compared to 59 percent of Twitter users and 70 percent of Reddit users who get news on the respective platforms.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hubspot

MARCH 29, 2013

Although Google Reader served as one of the first news feeds for people to consume information, it has since been replaced by every social network that has its own news feed -- which enables you to discover new information in a way Google Reader never could. Social Networks Get More News Centric. whaddya know?

Google 28

Google RSS Aggregators Social Networks 28

B2B Digital Marketer

MARCH 18, 2021

How many times have you posted on LinkedIn? Dr. Pelè’s LinkedIn: [link]. I am excited today because I’m going to get the opportunity to share with you the results of a case study that I did with content marketing on LinkedIn, which resulted in a 726.9, Everyone is afraid to be sold. ” Episode Links and Resources.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Google Announces New Offerings in Real-Time, Mobile and Social Search. Linkedin and Twitter integrate. Social Networking Sites Account for More than 20 Percent of All U.S. LinkedIn to Launch Pay for Whitepaper Downloads. Time spent on social networks doubles in a year. Top word of 2009: Twitter.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Buzz Marketing for Technology

JUNE 27, 2008

In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming? More and more, people are reaching out to their extended networks of colleagues to ask questions and share ideas and best practices.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Chris Koch

JANUARY 22, 2010

This is what it would cost to place an ad in a magazine vs. the cost of getting the story placement. Old beliefs about the relative value of earned media vs. advertising are all over the map—and probably need to be revised in the age of social media. Use social networks as water coolers and newsstands.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post?

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Sprout Social

JULY 1, 2021

They’re also the most frequently posted content type across social networks. The colors, composure, text or (lack thereof) and other details give social users an immediate impression of your brand. Marketers use plain-text posts on Twitter more than any other social media network.

Social Media 141

Social Media Media Webinar Metrics Business 141

Buzz Marketing for Technology

JULY 21, 2008

I heard this a lot, too, which is why Im such a fan of expertise-finders and other social networking applications, even though the first generation of such tools fall short. Technorati Profile. PKM: A Spec for Social Networking & Personal Content Management. Darwin Magazine. 4:18:42 PM trackback [].

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Hubspot

MAY 6, 2010

Use anchor text correctly across blogs and social networks to maximize SEO effectiveness. Social media thought leadership is built by empowering employees to talk about your company and industry. Use a corporate SlideShare account to share updated company documents using employee LinkedIn profiles.

B2B Marketing 28

B2B Marketing Paid Search Agency Work Management B2B Thought Leadership 28

Hubspot

SEPTEMBER 28, 2015

Along with your basic information, it'll ask for links to your LinkedIn and Twitter profiles, themes or story ideas you'd cover, why you're an expert on the topic, and links to samples of your work. If so, they also offer the opportunity to apply to become a part of their growing video network. Do you create video content?

Guidelines 28

Guidelines Advertising Mediums Opinions Thought Leadership 28

Buzz Marketing for Technology

OCTOBER 4, 2008

Talent Management, and Employee Engagement (a PDF file) that finds: 52% of organizations that adopt blogs, wikis, and social networking tools (among others) achieved best-in-class performance levels compared to 5% for those that didnâ??t. software that links to networking site (e.g. ability to connect with potential recruits.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Content Standard

OCTOBER 19, 2015

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. And I admit to not being social media’s biggest supporter. The magazine’s digital presence had averaged about 1.8

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. And I admit to not being social media’s biggest supporter. The magazine’s digital presence had averaged about 1.8

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Industrial Marketing Today

MAY 14, 2010

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. It helps to view the process behind Inbound Marketing Automation as consisting of 4 phases: 1) Attract more visitors to the website through Search Engine Optimization, Social Media Marketing, and Pay Per Click advertising.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Exo B2B

AUGUST 14, 2023

They’re all aimed at raising your profile in the marketplace and communicating with your customers. We’re talking about social networks, newsletters, blogs, podcasts, webinars, websites, events and more. Why be present and deploy marketing efforts on the latest media or social network when your persona isn’t?

Multi-Channel 52

Multi-Channel Advertising Channels Webinar Metrics Marketing & Strategy 52

Buzz Marketing for Technology

JUNE 27, 2008

He described the powerful, integrated newsfeeds and personalizable news profiles, the paintakingly populated databases, and the collaborative spaces we provided as "nice to have, not need to have". Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization. Darwin Magazine.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

He described the powerful, integrated newsfeeds and personalizable news profiles, the paintakingly populated databases, and the collaborative spaces we provided as "nice to have, not need to have". Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization. Darwin Magazine.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

FEBRUARY 28, 2014

The crowdsourcing style app allows you to query your social network contacts, and lend them a helping hand when they''re in need of an answer. Let’s say, for example, you see someone in a magazine sporting a jacket you really like. Actions: "Send me a text message", "Add it to my Dropbox", "Post to Facebook".

Work Management 28

Work Management Product Template Marketing Management 28

Webbiquity

MARCH 23, 2017

1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” But at the least, LinkedIn can extend the reach of your original or modified/repurposed content to a wider audience. Content Publishing Tools.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Act-On

FEBRUARY 26, 2024

Advertisers “target” their ads based on who they want to reach and who they consider part of their audience or ideal customer profile. Advertisers can target lookalike audiences on digital advertising platforms such as Facebook and LinkedIn. Examples include a sponsored magazine article or a paid social media post.

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Hubspot

APRIL 9, 2013

Whether you''re trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. Networking” is a buzzword that many of us have a serious love/hate relationship with.

Personalization 28

Personalization Effectiveness Co-Registration Network Marketing 28

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JUNE 17, 2009

LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name. Find cool web-based tools for all of these purposes and more here in some of the best tools and reviews of the past year.

Tools 20

Tools Best Practices RSS Adwords 20

Hubspot

MAY 3, 2012

Social media is as much a professional platform as it is a friendly one. If your intern prospect has pictures of themselves doing less-than-admirable activities on Facebook or hasn't built up a LinkedIn profile , that's a red flag. Either way, it's short-sighted and is not a good quality for a marketing intern.

Work Management 28

Work Management Marketing Management Sample Paid Search Agency 28

BuzzSumo

APRIL 29, 2021

A good percentage of our engagement resulted in high-profile placements, and links. Magazine , MarketingProfs , and Forbes. In the first three days we can see the social networks driving large volumes of traffic. On day two social traffic was greater than any other source. Traffic sources first week.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Outgrow

DECEMBER 4, 2021

Have you seen newspapers and magazines with a dedicated section for sports, lifestyle, editorial opinion, etc? While you can totally publish your interactive content from social media on your FB timeline, we think it deserves a standalone spot on your business page. 2 On Facebook’s Custom Tab. Conclusion.

Social Media 98

Social Media Media Interactive Marketing Paid Search Agency 98

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

The ROI Guy

NOVEMBER 4, 2010

Not surprisingly, spending on company websites will increase the most, growing 43% over 2009 levels, and social network marketing is expected to increase as well, with an increase of 45% over 2009. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Varicent

APRIL 5, 2018

With all these new social channels coming in, what are your thoughts on SnapChat and Instagram compared to the more traditional social selling mediums like Twitter and LinkedIn. Where are their place is in social selling? If you're in B2B sales, you need to be on Facebook, Twitter, Instagram, and LinkedIn.

Paid Content 71

Paid Content Cold Calling B2B Thought Leadership Enterprise Management 71

Webbiquity

JANUARY 21, 2014

The brilliant Mark Fidelman reports on seven top social media trends for the coming year identified by IBM, including taking social beyond collaboration; increased traction for brand journalism; and “the true convergence of Social, Mobile, Analytics and the Cloud.” by Pitch Magazine.

Social Media 100

Social Media Social Marketing Tips Media 100