The Forward Observer

MARCH 29, 2024

Just click here to provide your postal address (I’ll send it anywhere in the world)!

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Marketing Insider Group

MAY 1, 2023

70% of users swiped up on Instagram Stories ads to access a promoted website or product Source: Instagram And actually, one-third of the most watched Instagram Stories were posted by business profiles. Moral of the story: your video’s audio can make a major impact on views. Millennials are 1.9x Image Source: In Video 18.

Statistics 317

Statistics Video Marketing High Quality Lead Stats 317

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. But the two reports vary significantly when it comes to LinkedIn ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

The Forward Observer

FEBRUARY 2, 2024

And, interesting fact – he was once a lifeguard!

Top of Funnel 278

Top of Funnel Storytelling Amazon Buyer's Journey 278

Marketing Insider Group

MAY 1, 2023

That’s why you need another brick in your content foundation: the story. How the Hero’s Journey framework creates powerful business stories According to Dr. Jennifer Aaker , author, behavioral scientist, and Stanford professor, stories are remembered up to 22 times more than facts alone. Employee buy-in.

Content Marketing 259

Content Marketing Planning Paid Search Agency Content 259

The Forward Observer

DECEMBER 22, 2023

With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level. Every chapter is packed with tactics, tips, and punchy anecdotes that immediately demonstrate each point.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

Webbiquity

JUNE 20, 2023

Webinars and similar virtual events provide a platform for you to share insights, industry knowledge, customer stories, and expertise. With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Webbiquity

APRIL 4, 2023

Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information. This is why some people find it jarring when they see personal or family-focused posts on their LinkedIn feed.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

Webbiquity

FEBRUARY 7, 2023

Without data to back up your story, it’s a fanciful yarn that may not resonate with your audience. By weaving data points into your story, you’ll add credibility and depth to your message and create a more memorable and impactful experience for your audience. Find your story. What is data storytelling?

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

KoMarketing Associates

MAY 6, 2020

Social Media Stories. I wrote in a recent post that stories will be a key component to social media success in 2020. Instagram stories specifically grew at a rate 15X the rate of feeds in 2017 alone… and this isn’t slowing down anytime soon. This list is then available directly in LinkedIn for you or your customer. .

Paid Content 283

Paid Content Social Media Promotion Media 283

Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. It’s easy to do that on LinkedIn. If fact, the easiest way to do this would be to enable users to tie their LinkedIn profiles into Twitter. Business Twitter would have much richer profiles, including title and company.

Twitter 319

Twitter Enterprise Management Business Work Management 319

Marketing Insider Group

MARCH 27, 2023

Share Client Success Stories When it comes to establishing a growing client base, you want to use the power of storytelling to attract potential long-term business clientele. Your company’s client success stories can be shared on your website, blog, social media, and through more traditional marketing methods.

Tactics 247

Tactics Effectiveness B2B Marketing Management 247

Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Affiliate sales support independent publishing. More budget and more executive support would be helpful.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method will teach you how to tell powerful stories that actually work in sales. He has helped thousands of sellers, leaders, and entrepreneurs worldwide use stories to inspire in business and beyond. Do you want to stand out in a very competitive market? Or do you want to accelerate your sales career?

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

Trade Press Services Newsletter

NOVEMBER 2, 2023

Contact industry journalists who write for relevant publications and offer an exclusive interview or a story angle. As an existing or aspiring thought leader , you likely already have a robust LinkedIn network of connections. As an existing or aspiring thought leader , you likely already have a robust LinkedIn network of connections.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Marketing Insider Group

JUNE 14, 2021

Whether you want to tell a powerful story, make people laugh, or show viewers you understand what they’re facing and have the tools to help, you can – with video. Videos that tell your brand story. Also try to take advantage of Stories, IGTV, Reels, and Lives to increase engagement and build a more significant following.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

NOVEMBER 9, 2021

They are not about telling your company story or laying out your history in some sort of boring, chronological fashion. No one cares much about it’s “life story.” Your About page should tell the big story, then direct them to those pages for more detail. Social Media Account Profiles (Especially LinkedIn).

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351

The Forward Observer

JANUARY 12, 2024

Listen to the Interview… Links… Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri (Amazon) Allyson Letteri (LinkedIn) Allyson Letteri (website) Standout Startup (book resources) Standout Startup (toolkit) The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

Contently

SEPTEMBER 24, 2021

LinkedIn launched a feed to become the social network for your weird work persona. The Second Era of Social: Stories. In October 2013, a hot social media startup, started by a trio of Stanford students, released a feature that would alter the course of social media: Stories. Narrator: They would not.) First Facebook.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Navigate the Channel

DECEMBER 7, 2023

Use video to tell a story that highlights each benefit. Target Through LinkedIn LinkedIn has been proven to be the most effective of all the major social platforms, including Facebook, Twitter, Instagram, and more. Upwards of 80% of leads come from LinkedIn, meaning that all other social platformed combined provide 20% of leads.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

The Forward Observer

NOVEMBER 10, 2023

About the Author For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, tell their stories more effectively, and understand how the strategic use of digital content drives sales and better customer experiences.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

FMG Suite

APRIL 25, 2024

And though many of these tips could transfer to other platforms, they are specifically designed for LinkedIn. Why LinkedIn? Tell a story with your profile: Your “about” section should not just repeat your experience, which is already shown on your profile. Native content: This is content that does not link away from LinkedIn.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

FMG Suite

APRIL 25, 2024

And though many of these tips could transfer to other platforms, they are specifically designed for LinkedIn. Why LinkedIn? Tell a story with your profile: Your “about” section should not just repeat your experience, which is already shown on your profile. Native content: This is content that does not link away from LinkedIn.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

illumin

APRIL 9, 2024

When we examine what makes effective linear TV commercials, we look at the characters, the story, and the humor. Too often streaming ads focus on targeting and forget to tell a story – and yes, you can tell a good story in less than 30 seconds. Many of these marketers need to remember the importance of narrative.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Launch Marketing

APRIL 10, 2024

89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. 80% of LinkedIn members drive business decisions, which is a wide pool of opportunities for B2B startups. Portray Customer Stories.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Sage Marketing

DECEMBER 5, 2023

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Once upon a time, LinkedIn was all about your next high stake job. Which practices should you use to increase engagement on LinkedIn in 2024? How Can Startups Boost Engagement on LinkedIn in 2024?

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Biznology

FEBRUARY 15, 2021

LinkedIn is one of the greatest business tools ever, but it can be misused—even abused. So your behavior on LinkedIn must reflect the way you want to be perceived. Here follow some tips for how to position yourself on LinkedIn as a trustworthy professional, and not a jerk. . When setting up your profile. When posting content.

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

illumin

APRIL 11, 2024

And here’s a success story! Made for marketers Learn how illumin unlocks the power of journey advertising Book a demo To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. and then generate an ad tag. Follow @illuminHQ

Barriers 127

Barriers Brand Identity Branding Content 127

Buffer

JANUARY 23, 2023

But this year, the writer will be shifting his focus from Twitter to LinkedIn. Jack wrote about this move recently in his newsletter for the Morning Brew, where he discussed how despite getting his start on Twitter, he feels that LinkedIn is a better place for his content. and has grown her personal Instagram to over 120,000 followers.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Sage Marketing

JANUARY 20, 2022

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Once upon a time, LinkedIn was all about your next high stake job. Which practices should you use to increase engagement on LinkedIn in 2022 ? How Can Startups Boost Engagement on LinkedIn in 2022?

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. LinkedIn ). Let’s dive in! Activate Employees.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Confessions of a B2B Marketer

MARCH 6, 2024

Strava's business Strava's stories Strava's website Jonny Ross on LinkedIn Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

B2B 52

B2B Outreach B2B Sales Linkedin 52

Sprout Social

JUNE 30, 2021

The latest craze that nearly every platform is jumping on seems to be social media stories. While social media stories aren’t anything new, as more platforms add this capability to their apps, it’s important for businesses to understand how to properly use these to their advantage. What are social media stories?

Social Media 137

Social Media Media Curation Twitter 137

Martech

OCTOBER 11, 2023

AWS (Amazon Web Services) has become a content juggernaut by producing daily podcasts through LinkedIn, Streaming to their 8.5 Dig deeper: 8 companies that use social media marketing effectively Key social media platforms for B2B In terms of channels, not surprisingly, the 800-pound gorilla for B2B companies is LinkedIn.

Social Media 127

Social Media Media B2B B2B Thought Leadership 127

Stevens & Tate

FEBRUARY 16, 2024

LinkedIn : As a professional network, LinkedIn values insightful, industry-related content that fosters professional growth and networking opportunities. Twitter : Known for its preference for brief, impactful content paired with timely and relevant hashtags, Twitter is ideal for real-time engagement and news sharing.

Social Media 98

Social Media SEO Optimization Media 98

Contently

SEPTEMBER 21, 2021

If you want to take advantage of this trend, Jordan wrote a must-read about how to do just that in his LinkedIn newsletter this week. Integrating these stories into your content strategy is a no brainer. Eschew the press release, and focus on stories that illustrate your company’s larger initiatives.

Brand Identity 202

Brand Identity Branding Content Storytelling 202