The Point

AUGUST 25, 2020

A basic assessment will enable you to identify gaps in resources, personnel, data, and technology that in turn can help prioritize investment, research and planning. Filling those gaps will make you better prepared to reap maximum benefit from a fully-deployed ABM strategy.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Metadata

JUNE 1, 2021

But here’s an unfortunate paradox: Marketers pour resources into producing content for buyers, but buyers see most content as a commodity. When I first arrived at Leadspace toward the end of 2020, I saw an amazing platform that was lacking market awareness. Marketing Director, Leadspace. Just means to an end.

Marketing Analytics Tools 105

Marketing Analytics Tools Lead Scoring Lead Ranking Content 105

Leadspace

SEPTEMBER 16, 2022

If you’d like more information about how intent works and what to look for in a vendor – download this resource to learn the 5 key things you need to know about intent data to win. The post 5 Ways to Use Intent Data for Sales and Marketing appeared first on Leadspace.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

Leadspace

JUNE 26, 2017

In this short post we’ll be explaining the difference between these two modes of scoring as we see them here at Leadspace, when implementing them into our customers’ flows. Using Leadspace’s Audience Modeling as an example: we feed the model with positive and negative examples relative to the use case.

Lead Ranking 67

Lead Ranking Lead Scoring Work Management Marketing Management 67

Leadspace

AUGUST 21, 2019

Marketing is the most important aspect of business management, and yet many companies are failing to put the time and resources into marketing that is necessary. Identify your highest performing advertisements and focus your energy and resources on leveraging those trends. That’s where Leadspace shines.

Cost 48

Cost Marketing Budget Work Management Marketing Automation Services 48

Leadspace

MAY 27, 2020

For other digital ads on websites like Facebook or LinkedIn, talk to Leadspace to target your specific audiences using persona-based ad targeting, as an example. Lots of resources are being made, by technology vendors and third parties, to learn technologies or improve skills. Here’s more information on that: [link].

Lead Generation 71

Lead Generation Marketing Automation Services Paid Search Agency Lead Ranking 71

Leadspace

JANUARY 30, 2020

What’s the number one resource marketers need to run a successful campaign? . So if you want to make this year the start of something different and better, then we recommend Leadspace for your customer data platform. . The post Brave New World: A Look Ahead at AI in Marketing appeared first on Leadspace.

Marketing AI 71

Marketing AI Planning Paid Search Agency Marketing Management 71

Leadspace

OCTOBER 3, 2019

Another great resource to share on this topic comes from our friends over at Marketo (@marketo). Leadspace offers a customer data platform that helps marketers identify, target, and market appropriately to the right audience for every nurturing campaign. appeared first on Leadspace. Message with consistency. Content is key.

Campaigns 48

Campaigns Sales Qualified Leads Telemarketing Lead Nurturing 48

Leadspace

JANUARY 1, 2017

With the near-daily advances in AI technology – and with Apple now finally throwing its considerable resources behind academic research in the field – 2017 is bound to bring with it some truly exciting advances. Let us know in the comments section below or tweet us @Leadspace. 1) Data will rule.

Marketing AI 67

Marketing AI Account Based Marketing Lead Ranking B2B 67

Leadspace

SEPTEMBER 29, 2016

Your sales reps in particular will save countless time and resources chasing the wrong leads. For example, Leadspace customer BloomReach , an early adopter of account-based marketing (ABM), used predictive analytics to source 78% of their net-new leads. ObservePoint , another Leadspace customer, achieved a 640% (!)

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Sales Management Analytics 48

Biznology

DECEMBER 31, 2014

Companies such as InsideView and Leadspace are developing solutions in this area. Leadspace’s process begins with constructing an ideal buyer persona by analyzing the marketer’s best customers, which can be executed by uploading a few hundred records of names, company names, and email addresses.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Heinz Marketing

SEPTEMBER 28, 2021

Additional Resources. This article from the Leadspace team reinforces some of what we’ve covered already. Do you have an append service to fill in missing information? If you are scoring based on industry, but have no way to gather industry data for your contacts, it won’t get you anywhere. This one is worth the read.

Lead Scoring 101

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 101

Biznology

APRIL 24, 2015

To get a steady stream of lookalike contacts, Sechrist uses Leadspace , which builds models and then scrapes fresh contacts from various websites. Leadspace contacts are scored based on the desired persona attributes, and then ranked and prioritized for use by the sales team.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Leadspace

JANUARY 22, 2018

When evaluating, one might assess estimated number of projects to be help by a particular lead, the expected volume of requested resources, or expected upsurges in customer’s expanded market. How Leadspace Audience Data Management gives you control of your data: How to Move Forward After Discovering Top Performers.

Lead Ranking 126

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 126

Leadspace

AUGUST 2, 2019

If you’re broadly marketing your products and services to a vast array of consumers, you’re going to be sinking more resources into marketing than necessary. Make better use of business resources. Perhaps the biggest pitfall in any campaign stems from wasted resources. Hone in on your target markets.

Allocation 54

Allocation Marketing Management Tips Planning 54

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). With roots in lead generation, Leadspace, like Lattice, sells a B2B Customer Data Platform. Madison Logic.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Leadspace

NOVEMBER 14, 2016

The panel featured Leadspace CEO (and former Salesforce CMO) Doug Bewsher ; Global CMO at Siegel+Gale Margaret Molloy ; and Mary Ann Fitzmaurice Reilly, SVP Global Brand at American Express. Remember: your scarcest resource is time. The post 8 Tips That Helped These 3 B2B Marketing Leaders to the Top appeared first on Leadspace.

B2B Marketing 104

B2B Marketing Tips Planning B2B 104

Leadspace

OCTOBER 5, 2016

To quote Leadspace’s VP of Product Travis Kaufman: “Predictive Analytics adds a crucial layer of objective, pure data-driven insights and intelligence to inform your marketing and sales decision-making process. Dreamforce 2016 Resources, FAQs and more. appeared first on Leadspace.

Marketing AI 59

Marketing AI Buzz Enterprise Management Lead Ranking 59

Leadspace

JULY 11, 2018

Whether it’s an ebook, industry report, or anyother resource, you want to make it clear to your followers that your brand offers quality products and services. One of the easiest ways to generate demand for your services is simply to give a potential customer something for free when they sign up for your email list.

Demand 88

Demand Email Marketing Demand Generation Agencies Effectiveness 88

Leadspace

OCTOBER 3, 2016

And don’t forget to come visit Leadspace at Dreamforce! Here’s how you can remember that: Leadspace is 100 years in the future). The post Dreamforce ’16 Resources: Getting to San Francisco from Area Airports, Badge Pickup, FAQ, Shopping Near Moscone Center appeared first on Leadspace.

FAQ 48

FAQ Resources Conference Training 48

Engagio

NOVEMBER 19, 2020

You can find this information from a variety of sources, including annual reports, LinkedIn, and third-party data vendors such as Dun & Bradstreet and Leadspace. Use account tiers (one-to-one, one-to-few, and one-to-many) and the different tiers to ensure the right amount of resources for each account. Number of locations.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Leadspace

OCTOBER 9, 2017

Lead-to-Account Matching prevents poor customer experiences that can frustrate prospects and existing customers alike, while wasting your company’s precious time and resources. The post 4 Ways Lead-to-Account Matching is Crucial for Account-Based Marketing appeared first on Leadspace.

Account Based Marketing 83

Account Based Marketing Leads Lead Marketing Qualified Leads 83

Leadspace

DECEMBER 12, 2016

Understanding the amount of users using the platform and the frequency at which they are using it will give you insights into how much the platform is a part of their daily routine versus an afterthought or final resource. appeared first on Leadspace. Days Since Last Activity.

Lead Ranking 66

Lead Ranking Trigger Marketing Forecasting Account Based Marketing 66

Leadspace

SEPTEMBER 5, 2019

Ultimately, this saves you time and resources since you’re also able to avoid making the mistakes they’ve already made. You can immediately adjust your campaign or reallocate resources so that you are not spending dollars on an ineffective publisher. Achieving that understanding is easier with Leadspace. Want proof?

Webinar Metrics 89

Webinar Metrics Marketing & Strategy Business Mobile Advertising 89

Leadspace

OCTOBER 16, 2017

Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry. The post Why NOT to be a Data-Driven Marketer appeared first on Leadspace. Today, data is one of the most valuable assets a company can have.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Leadspace

NOVEMBER 21, 2017

In fact, a survey conducted earlier this year by the Leadspace-sponsored Marketing Technology Industry Council revealed marketers are feeling increasingly frustrated at perceived lack of ROI from their MarTech investments. It’s an unnecessary drain on your precious resources.”.

Marketing AI 54

Marketing AI Work Management Marketing Management CMO 54

Engagio

MAY 7, 2018

Stand out from the noise by focusing more resource on the best accounts to deliver customized value. Coming off of a big announcement that day ( Radius and Leadspace Join Forces ), John Hurley leveraged the momentum and presented the secret to successful ABM. Using data-driven ABM to target accounts, ForgeRock was able to achieve: 2.3X

Account Based Marketing 63

Account Based Marketing ABM B2B Sales Marketo 63

Leadspace

JANUARY 23, 2018

For example, if you’re trying to target the pharmaceuticals industry, doing a case study on a manufacturing company who happen to be using your product too probably isn’t the best use of your resources, even if they have great results (that’s not to say you can’t use them another time).

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

chiefmartech

APRIL 11, 2016

For example, Leadspace , EverString , and Mintigo are built with a view to the account level — in addition to generating predictions about what a best-fit customer will look like, they also pull in data from the web, adding net new prospects to augment the target list. Director of Marketing at Leadspace. Kylee Hall , Sr.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Leadspace

OCTOBER 9, 2016

It should also be able to tell you the opposite – which low-potential leads not to waste your limited resources on. The post How To Know Your Ideal Customers Before They Even Do appeared first on Leadspace. Why traditional predictive analytics alone isn’t enough.

Ideal Customer Profiles 69

Ideal Customer Profiles Marketing AI Sales Qualified Leads Lead Ranking 69

Anyword

NOVEMBER 7, 2018

Direct sales take a lot of time and effort, and some companies just don’t have those resources. Her work has included building numerous brands that attracted acquisition, including Mercury Interactive (by HP) and Identify (by BMC), along with senior positions at ECI Telecom, Leadspace and ControlUp.

Optimization 42

Optimization Marketing & Strategy Work Management Marketing Management 42

Leadspace

NOVEMBER 15, 2016

You’re the Director of Human Resources, right?”. “Uh… They could simply be called “Head of Human Resources,” but we all know that’s too simple for many B2B companies. Vice President of Human Resources? The post ‘Human Data’: The Key to Effective Lead Generation appeared first on Leadspace. Hi…”.

Lead Generation 54

Lead Generation Work Management Sales Qualified Leads Account Based Marketing 54

Leadspace

JANUARY 23, 2017

Bad tech overlaps with other tools you already have in place, wastes time, wastes money, and wastes valuable resources. The post 7 Traits Every Modern Marketer Needs to Have appeared first on Leadspace. The right tech for you is the one you seamlessly integrate into your current system and use to effectively train your team.

Top of Funnel 66

Top of Funnel Planning Paid Search Agency Marketing Funnels 66

Leadspace

DECEMBER 5, 2016

Instead of spending time sifting through leads — much of it wasted on leads which turn out to be unqualified — you can know precisely which leads are most likely to buy, and focus your limited resources on converting them. The post How to Ditch the “Hype” and Achieve ABM Success in 2017 appeared first on Leadspace.

Account Based Marketing 72

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 72

Onalytica B2B

JANUARY 18, 2017

Be sure to follow them to stay up to date on the best content and resources on MarTech! We spoke to Scott Brinker (#1), Stewart Rogers (#7), Sam Hurley (#8), Matt McGee (#10), Tim Hughes (#12), Tamara McCleary (#14) and Piyush Charkha (#15). R/GA Ventures. LinkedInMktg. LinkedIn Marketing. Workfront_Inc. BrandQuarterly.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Leadspace

JULY 18, 2023

Budget and resources 3. It’s also essential to determine whether a lead has the financial resources to afford your products or services. Prioritizing our best leads reduces our overall lead volume to minimize our team’s workload and ultimately save valuable time and resources across our sales and marketing efforts.

Lead Ranking 62

Lead Ranking Ideal Customer Profiles Lead Scoring Sales Qualified Leads 62

Leadspace

SEPTEMBER 8, 2020

Customer data platforms like Leadspace simplify the process of collecting customer data into a single database from multiple sources, both internal and external to your organization. One way to do this is to use a platform like Leadspace. Easy to learn and manage (and/or with resources to help).

CMO 71

CMO Ideal Customer Profiles Digital Transformation Lead Ranking 71