SnapApp

JULY 28, 2015

Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. What Is an Interactive White Paper? What do you do?

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48

Bannerflow

OCTOBER 7, 2021

Congratulations to Telenor for it’s summer campaign for the Swedish market. Telenor is a leading Nordic telecommunications company in mobile, broadband and TV services, as well as other ventures. Worldwide, Telenor Group has 188 million customers, with Sweden just one of its markets in the Nordic region.

Display 98

Display Campaigns Banners Best Practices 98

B2B Marketing Directions

DECEMBER 13, 2020

At the same time, however, measuring the impact of marketing on major business financial outcomes remains a difficult task. Last year, Google published a white paper that discussed three of the most difficult challenges relating to the measurement of marketing effectiveness.

Lead Ranking 98

Lead Ranking Paper Demand Generation Agencies Marketing Mix 98

SnapApp

JULY 11, 2017

Contrary to the dystopian picture that might paint for sales and marketing teams, this is actually a good thing. Before we can serve our audiences well with outstanding marketing content, though, we have to understand their mindsets and behaviors. . As the B2B buying process has changed, so have the behavior models.

Buy 70

Buy Process B2B Peer-to-peer 70

Digital B2B Marketing

APRIL 2, 2013

No one makes a million dollar decision based on one white paper, one email or one Google search. The buying process may take 12 to 18 months. It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead?

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Without knowing which of your campaigns are driving sales, you don’t know which marketing channels you should be adding budget to or subtracting budget from.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Kaon

AUGUST 1, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients. These solutions, in turn, help to drive increased sales and reduced marketing costs. Advertisements.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

B2B Marketing Analytics

APRIL 3, 2022

Needless to say, marketing attribution is among the elite group of B2B marketing metrics that every data-driven marketing leader likes to track and is widely used across most innovative marketing analytics organizations. This is exactly where most of the marketing teams end up dropping the ball.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

B2B Marketing Analytics

AUGUST 2, 2020

With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue. This is where.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

B2B Marketing Analytics

FEBRUARY 24, 2020

Expectations have changed a lot and the marketing leaders who are adapting to this new marketing paradigm are leading the charge to transform their organizations. Such modern marketers incorporate analytics rigor as well as revenue mindset for every decision they make.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

markempa

DECEMBER 19, 2016

A Shift in Customer Behavior in Content Marketing. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Marketing Insider Group

OCTOBER 7, 2010

The following excerpt is certainly important to sales and comes from my colleague, Rob Krekstein. This post also appeared recently in B2C Marketing Insider. I have been a student of selling and sales management for more than twenty years, and I have used a grand total of five “closes” during that time.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

B2B Marketing Analytics

FEBRUARY 4, 2019

New Engagements – Volume and Quality: the only way to influence new deals is to have the right customers and accounts engage, actively qualify and nurture them before they are handed over to sales. Goals are the key drivers to ensure that marketing organizations put together aggressive plans for driving such engagements.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

SmartBug Media

OCTOBER 31, 2019

As with content creation, promotion should be an ongoing process. Content advertising, an important part of the marketing mix, combines content marketing and PPC campaigns. Here are a few actionable content advertising tactics for amplifying your PPC and content marketing results: 1. Conclusion.

Paid Content 65

Paid Content PPC Advertisements Advertising 65

ClickZ

MAY 25, 2023

Even the best copywriters know the terror of the blank white paper or screen. Holistic email marketing also takes into account the role that email plays in the wider marketing mix, integrating email campaigns with other marketing channels to create a cohesive, multi-channel experience for customers.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. At what cost?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. So what are the SEO performance metrics your B2B organization should consider? Absolutely not.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Valasys

OCTOBER 15, 2020

On September 25th, 2020, LinkedIn proclaimed an update to its Marketing Partner Program, which will facilitate the businesses to find the right experts to assist them with each element of their LinkedIn marketing and growth process. Page Management. Campaign Management. Lead Generation. Reporting & ROI.

Advertising Agencies 40

Advertising Agencies Budget Programs Work Management Marketing Management 40

NetLine

APRIL 19, 2019

After the bustle of setting up for B2BMX in Arizona, we were excited to see the smiling, familiar face of our marketer pal and client Jason Hinojosa, Account Based Marketing Manager at Icertis. Recent advancements in technology have led to a huge shift in how organizations manage their contracts.

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Marketing Insider Group

SEPTEMBER 20, 2012

Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. Create one that equates to leads, sales pipeline and new customer sales revenue. Director of Global Inside Sales and Demand Generation for SAP. . The Landing Page is informative. Photo Source.

Demand Generation Agencies 100

Demand Generation Agencies Landing Pages Buying Cycle Demand Generation 100

The Lead Agency

SEPTEMBER 13, 2020

While these tactics are often used in the B2C landscape, B2B marketers should take note. B2B marketing is evolving, and businesses need to adapt and update their strategy as consumer expectations change, or risk falling behind. Content marketing has been and will continue to be, an effective way to engage buyers.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Marketing Insider Group

DECEMBER 1, 2010

In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. Here is a copy of the presentation Confessions of a B2B Marketer as well. So what happened in B2B Marketing? Well we need to focus on wringing out every lead and every deal from our funnels.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Heinz Marketing

JUNE 24, 2019

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome Matt.

Top of Funnel 59

Top of Funnel Demand Generation Agencies Paid Search Agency Demand 59

EMagine B2B Blog

FEBRUARY 27, 2018

As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately on what the word actually means (currently). Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Permission Marketing.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

EMagine B2B Blog

FEBRUARY 27, 2018

As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately on what the word actually means (currently). Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Permission Marketing.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

NuSpark Consulting

SEPTEMBER 7, 2016

As a technology marketer targeting CIOs, you’re likely aware that roadblocks stand in the way of communicating with them. Despite the challenge, your sales and leadership team continually ask you to produce qualified leads. Today, he must also lead the way in creating consumer apps and digital products. It works slowly.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Perhaps the definitions below will help to clarify the role of WPO as an overarching management framework.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

SmartBug Media

NOVEMBER 10, 2021

It doesn’t matter if you plan to do traditional print campaigns, direct mail, or digital, basic marketing principles still must apply. You aren't reinventing the wheel when it comes to marketing tactics, so don’t even try. SMART goals are used in marketing as a framework for goal setting. Inbound/B2B Marketing Is the Key.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. It can include 140 character tweets, photos, brief product updates or FAQs.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

KoMarketing Associates

AUGUST 26, 2014

While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Spend 10% of Revenue on Marketing.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Marketing Insider Group

JULY 13, 2010

The white paper also showed that business professionals are using social media more than online editorial and vendor content. Special thanks to George Krautzel , Co-Founder and President, Toolbox.com for providing us with a copy of the white paper. by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog?

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100