Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Content4Demand

FEBRUARY 9, 2021

It’s no surprise, then, that podcasts sprung to the top of marketers’ to-do lists. Although podcasts saw a slowdown in the early stages of the pandemic, largely due to the drop in people commuting to work daily, hosts have found their footing and have seen an uptick in listens, downloads and subscribes.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Go full steam ahead with content creation. Your content should focus on addressing the questions, needs and pain points of your target audiences.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Have your thought leaders been invited to participate in conferences , webinars, podcasts and other events? It’s less about the medium and more about the content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. They don’t appreciate the power of earned media.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Launch Marketing

OCTOBER 20, 2021

Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Marketing Insider Group

MAY 3, 2021

Great content leads with education and offers specific takeaways. Themes for eBooks or white papers that inject a little bit of fun (Bonus tip: If you’re writing an eBook about partnerships, use a theme that includes side stories and images of famous teams throughout history.). You aren’t the star of the show; your audience is.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

markempa

AUGUST 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Our sales team is very busy.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

SmartBug Media

JUNE 16, 2020

“How do you understand the difference between lead generation vs demand generation?”. I posed this question to four different friends who work in various spheres of marketing, and here are the responses I got: “Demand generation is part of lead generation.”. Lead generation is part of demand generation.”. They’re the same.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Lead Generation Paid Content 104

Marketing Insider Group

OCTOBER 20, 2020

Your team is discussing new ways to highlight your business’s value position and drive more leads. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Source: ON24.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Outgrow

AUGUST 6, 2021

12 Best Lead Generation Ideas to Implement in 2021. Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. But the hours spent on generating quality leads must be fruitful. Interactive content is your best friend when it comes to lead generation. Let’s begin! Calculators.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Marketing Insider Group

MARCH 24, 2021

Just follow their lead with authentic content that gives your brand a human face. Positioning your company as a helpful source of information goes a long way toward developing the kind of trust that leads to long-term customer relationships. Get started today–and generate more traffic and leads for your business.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Get started today–and generate more traffic and leads for your business.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

ViewPoint

MARCH 19, 2018

It’s no longer enough, she realized, to just take the CRM or marketing automation system stats and determine where to spend the company’s growing marketing budget in order to find qualified leads and buyers. She now has a quota for raw inquiries, qualified leads, and revenue by product tied to marketing campaigns and various website stats.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? About 20 percent cited thought leadership, while 12 percent named ebooks and white papers.

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

Crimson Marketing

OCTOBER 16, 2014

It’s clear that the more targeted sellers can be about providing information their potential buyers need, the easier it will be to engage and nurture those leads. With some 130,000 qualified leads per quarter, digital transaction management firm DocuSign does this at scale. Demand Generation Podcasts' Meagen tells us how.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Engagement channels should have one of three goals: acquire, nurture, or convert leads. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Webbiquity

SEPTEMBER 19, 2017

Just 30% of marketers say “generating qualified leads” is their top key performance indicator (KPI). This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. Podcasts and video are convenient for mobile consumption.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Convince & Convert

FEBRUARY 23, 2015

Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of Social Media Examiner , is a leading voice on all things social media. ” See you next week!

Social Media 137

Social Media Media Skype Lead Ranking 137

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Zoominfo

FEBRUARY 5, 2021

In today’s post, read about building a B2B sales funnel that sales teams can deploy now to bring more qualified leads over the finish line. That might include watching your product videos, reading blog posts or listening to your podcast. Middle: Here, the prospect downloads a white paper or signs up for a webinar.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Content will be passed over if it isn’t useful or trusted.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Content4Demand

SEPTEMBER 21, 2018

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. by Alicia Esposito, Content Strategist.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

seo.co

MARCH 28, 2021

In other words, you need leads. And though a bottom-of-the-funnel (BOFL) lead is the most fun kind of lead, every BOFL starts as a TOFL, or top-of-the-funnel lead. By learning how to generate and manage these leads, you can accelerate your results. The person driving by your store is not a lead.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Lead generation. Podcasting. Check out our additional fractional CMO resources, subscribe to our B2B marketing podcast , or take a look at our fractional CMO services.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. And finally, it builds trust in ways that product sheets, white papers, and guides simply can’t. B2B Content Licensing – Secret to Generating More Leads and Visibility.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Industrial Marketer

OCTOBER 26, 2021

Is account based marketing a way out of how uncomfortable lead generation has become? Let’s face it: We all know when we are being marked as a lead.

Account Based Marketing 98

Account Based Marketing Paper Lead Generation Order 98

Digital B2B Marketing

MAY 22, 2012

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Does Your Content Create A Barrier?

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Unbounce

DECEMBER 16, 2021

Try making a brand awareness landing page that shares info through: Ebooks Podcasts White papers. In fact, we recommend running one as an evergreen page to keep leads coming in. Brand awareness landing pages are often a customer’s first look at your brand. Demo landing pages are a must-have for SaaS brands.

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Tune in to her podcasts of established leaders’ interviews.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Stevens & Tate

FEBRUARY 8, 2022

Successful inbound marketing solutions help make your company easier to find online and nurture potential leads through the buyer’s journey. Inbound marketing is incredibly effective because it’s a long-term strategy that allows leads to be nurtured at their own pace. Stage Two: Convert. Stage Three: Close.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

Varicent

MAY 17, 2018

on lead generation with social influencers. I’d like to start out today with some ways to get influencers in your social strategy to start producing leads for you? Leads generated from influencer marketing move down the funnel quicker than others because they've been educated about who you are from someone they know and trust.".

Lead Generation 75

Lead Generation Generation Lead Scoring Lead Ranking 75

Outgrow

SEPTEMBER 15, 2022

We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Because if you get that, right, if you’re getting a good proportion of leads being closed, you can’t lose. Welcome to the Marketer Of The Month blog! . Thanks for joining us, Kate.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Content Standard

FEBRUARY 19, 2021

Customers have a similarly high standard for convenience in consuming content—that may mean only listening to a podcast if it matches the length of their morning routine, downloading a PDF they’re sure they can access on a mobile device, or hunting down a video that provides clear step-by-step instructions.

Top of Funnel 123

Top of Funnel Content Lead Ranking Advertising Funnels 123

Mereo

JANUARY 10, 2022

AUSTIN, TX (JAN 2022) — Mereo LLC, a revenue performance consultancy to Fortune 500 B2B organizations and high-growth mid-enterprise organizations backed by private equity firms, has been awarded the gold medal in the 2021 Top eBook/White Paper category in the Top Sales Awards. DOWNLOAD THE AWARD-WINNING EBOOK.

Enterprise Management 56

Enterprise Management Buyer's Journey Marketing Management Paper 56

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. This is a great way to build up an arsenal of valuable content that you can use to nurture leads and allow web visitors to find organically. ” I’m glad you asked.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Directive Agency

MAY 29, 2019

May 29, 2019 – IRVINE, Calif. – Garrett Mehrguth, the CEO and co-founder of the leading B2B and enterprise search marketing agency Directive , recently was selected to speak at 13 stops of the Digital Summit tour. Directive CEO, Garrett Mehrguth, builds off growth and takes search marketing experience to marketers nationwide.

Search Marketing 74

Search Marketing Advertising Agencies Paid Search Agency Curation 74