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Buzz Marketing for Technology

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. But a new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often.

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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Plot your social media sentiment against your NPS scores.

ROI 100
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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But take a look around at leading e-commerce brands and you’ll find a necessary constant: they design the site with the buyer in mind. B2B companies often fall prey to the internal design and jargon trap, but it’s easy to get your value proposition across without content overload that creates a confusing experience.

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. That’s similar with Knowsy in the sales context.

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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

And who should lead the charge? IT tends to lean too heavily toward data for data’s sake, while Sales too often relies on revenue and relationships. Armed with the science of data analysis and the art of consumer engagement, the CMO is well positioned to emulate merchant princes of old and join the ranks of retail royalty.

eCommerce 100
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CMO of the Future

Buzz Marketing for Technology

Add to this what I consider the secret sauce which is tracking and nurturing leads. While this revolving door of marketing is alarming – the way to “break free of this relevancy crisis is to absolutely be accountable for the one and only metric that counts to a business and that’s growth [in sales].” (see

CMO 100
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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

Are you delivering value at this point of contact? Are consumers entering conversion pathways that lead to sales opportunities? Consumers led the way then, as they’re leading into mobility and Internet-enabled devices now. Are you establishing a connection with the customer?