Unbounce

DECEMBER 10, 2019

For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. The “We Solve Your Problem” Long-Form Landing Page. The “Weekly How To” Webinar Landing Page.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Unbounce

OCTOBER 31, 2018

B2B products and services can be difficult to fully capture on a landing page—we know from experience. Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park. We found PIM on Cloud’s long-form landing page does this really well.

Landing Pages 108

Landing Pages Digital Asset Management Examples Work Management 108

BenchmarkONE

JANUARY 6, 2021

With features such as marketing automation and landing pages, small business owners have everything they need to execute on a comprehensive marketing strategy using BenchmarkONE’s easy-to-use all-in-one platform. . The post PRESS RELEASE: BenchmarkONE Launches The Free Forever Plan appeared first on BenchmarkONE.

Press 80

Press Marketing Automation Services Planning Work Management 80

Trade Press Services Newsletter

OCTOBER 4, 2023

These elements can include email subject lines, website landing pages , ad copy, call-to-action buttons, and social media posts. Channels such as emails, landing pages , websites, organic social media posts, Google PPC ads and sponsored LinkedIn ads are all possibilities for testing.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

Matchcraft

DECEMBER 1, 2017

Landing pages are a big deal. Landing pages take a keen eye, a heck of a lot of strategies and constant optimization. We’ve dusted off our bag ‘o’ tricks to bring you the best tips to help you spiff up your landing pages for holiday shoppers. That is, find your landing page’s purpose.

Landing Pages 55

Landing Pages Impressions Mobile Marketing Press 55

The Point

FEBRUARY 28, 2020

Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success. Is the landing page “short and sweet”? If so, do it.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Integrated B2B

FEBRUARY 18, 2020

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. Recently, a client asked me if I could turn one of its already published press releases (PR) into an interesting article. The how-to.

Press 52

Press Copywriting PR Content 52

Lake One

AUGUST 13, 2020

The post Press Play on Your B2B Revenue Growth: 6 Benefits of Video Marketing appeared first on Lake One ®. Smart Insights noted that embedding a video on your site can increase conversion rates by up to 80%. As a Vidyard Partner , we’re here to help you turbocharge your growth engine with video for sales and marketing.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Exo B2B

APRIL 11, 2017

In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a three-part series, you’ll learn about several types of landing pages. The « Clickthrough landing page ». Contact us!

Landing Pages 45

Landing Pages Sales Qualified Leads Generation Clickthrough 45

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. If you are launching a brand new business, your homepage at this point should simply be a landing page. The easiest way to make a coming soon page is using a tool like SeedProd. The best part?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

NuSpark Consulting

JULY 24, 2011

Via your landing page. Are those keywords the basis of your website page titles and meta descriptions? Are you writing keyword-laden blog posts and press releases that attract back links? Landing Page Content Strategy. Landing pages are best used to complement advertising and social media.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Via your landing page. Are those keywords the basis of your website page titles and meta descriptions? Are you writing keyword-laden blog posts and press releases that attract back links? Landing Page Content Strategy. Landing pages are best used to complement advertising and social media.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Outbrain

NOVEMBER 28, 2021

With the exception of gaming, we generally see that landing pages perform the best across Outbrain campaigns. In most categories, such as finance or entertainment, educating users and building trust are necessary to persuade them to install an app, and a purpose-built landing page is the best way to do that.

Landing Pages 26

Landing Pages Campaigns Effectiveness High Quality Lead 26

Contently

NOVEMBER 10, 2021

Each episode, I’ll be joined by a rotating cast of content strategy experts in our downtown studio to tackle your most pressing questions and challenges. Way too often, marketers trap their best content behind a landing page with a form—turning off 75 percent of their audience in the process. When should I gate my content?

Marketing & Strategy 218

Marketing & Strategy Content Landing Pages Newsletter 218

Webbiquity

FEBRUARY 6, 2024

Apart from an obvious impact on click-through, images are able to set and transform expectations so that people arrive at your landing page knowing what your content holds for them. Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.)

SEO 165

SEO SERP Conversion Eye-Tracking 165

The Point

OCTOBER 14, 2009

Remember, there are two fundamental truths about someone arriving at your landing page via a search ad: 1. Unless you have the time and resources to create different landing pages and offers tailored to specific buying stages (and the keywords that are a clue to those stages), your offer has to cover all bases.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

Marketing Insider Group

APRIL 6, 2020

Create a landing page specific to the current crisis so that people can find everything they need in one place. Create a Landing Page Specific to the Crisis. In addition to timely blog posts, articles, and press releases, create a landing page that‘s a hub for all things crisis-related – and link to it on your home page.

Paid Search Agency 257

Paid Search Agency Enterprise Management Work Management Content Marketing 257

Unbounce

MAY 6, 2021

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. Landing pages are supposed to be clear. So how the heck can they help you boost landing page conversions?

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

LeadSquared

JULY 8, 2013

You have often heard how landing pages are at the core of all digital marketing activities. In fact, we have already written quite a lot about landing page best practices. Learning the HABITS – 6 Ultimate Landing Page Best Practices. Such is the case with perfecting landing pages as well.

Landing Pages 52

Landing Pages Conversion Optimization Urgency Marketing 52

Trade Press Services

MAY 20, 2024

They indicate a site’s most popular pages and tell marketers what visitors are interested in, how well pages are optimized for search, and how users move around on the site. When landing pages are used in marketing and advertising initiatives, page views can show the effectiveness of those efforts.

Business 96

Business Click Rate Conversion Rate Budget Programs 96

Marketing Insider Group

DECEMBER 5, 2022

If you’re feeling cheeky, ask for the ROI of that last press release, the logo your company put on a golfer’s hat or on the side of a building. Cost of advertising / search landing pages with low organic and social traffic – same as above but here you want to look for places to fund your content marketing.

ROI 299

ROI Content Marketing Digital Asset Management Business 299

Contently

FEBRUARY 21, 2023

The market intelligence software Klue , for instance, automatically collects millions of data points from across the internet to understand what your audience discusses in the press, social media, product reviews, and elsewhere. Klue also specializes in giving clients insight into where their competitors are ranking in these channels.

Marketing AI 190

Marketing AI CMS Development Lead Ranking Process 190

Trade Press Services Newsletter

JANUARY 4, 2023

Test a variety of variables, including keyword variations, landing pages, button colors, call-to-action language, social media platforms and email subject lines…the possibilities are endless! The post Five Critical Marketing Mistakes to Avoid in 2023 appeared first on Trade Press Services.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Unbounce

JUNE 10, 2021

For example, your main conversion metric might be a purchase , but what you’re actually trying to measure is your cost per landing page view. How valuable and relevant your landing page is ( landing page experience ). Press pause on poor performance. Give your landing pages some TLC.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Zoominfo

JULY 25, 2023

Content Marketing Your content marketing strategy can include many formats: On-site blogs Guest blogs White papers Original research Webinars Press releases Social media No matter the format, content marketing can only live up to its fullest potential if it’s pertinent to your target demographic — and if they can find it.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

FEBRUARY 26, 2021

Technically speaking, that could count as a landing page. The actual design of your landing page — that is, the content, text, layout, etc — contributes to how effective it is at fulfilling its purpose: converting visitors into eventual customers. What Is A Landing Page? Why Is Landing Page Design Important?

Landing Pages 237

Landing Pages Design Effectiveness Tips 237

Marketing Insider Group

MARCH 1, 2021

People can click on your engaging and appealing ad designs and be redirected to your landing page. driving traffic to a landing page or increasing store visits). Some more aspects of off-page SEO are: Social media management. Press releases. Google Ads lets you enter the main goal of your ad campaign (e.g.

Google 316

Google Mobile Advertising Business Work Management 316

Moz

FEBRUARY 10, 2019

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. All a one-page website shows is a lack of commitment to customer service. I believe this question (and it’s a common one!)

Press 57

Press SEO Top of Funnel Ideal Customer Profiles 57

Contently

FEBRUARY 23, 2023

For example, say traffic to one of your webinar landing pages is much higher than usual, dropping your conversion rate. It turns out the company you partnered with recently got some negative press, and that news outlet linked to your webinar page.

Marketing AI 200

Marketing AI Webinar Metrics Paid Search Agency Content 200

Kevin Indig

AUGUST 7, 2023

G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy. Good experiences like how easy it is to read your blog articles or clarity on your landing pages leave a good impression on your audience’s minds.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Webbiquity

DECEMBER 20, 2022

Your website and landing pages. The channels under your direct control are great for continuous promotion, while external channels like authority websites or press publications work well for one-time announcements. Website chat. SMS marketing. Phone calls. Influencers. Other authority websites.

Event Marketing 329

Event Marketing Planning WOM Paid Search Agency 329

ANNUITAS

OCTOBER 4, 2016

B2B marketers are always pressed for time. Snippets are sections of reusable code and can be used in any editable region of an email or landing page. Instead of writing new code for each element on each email or landing page, you can use a Snippet to automate the coding across multiple assets.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

Unbounce

OCTOBER 1, 2019

In just over a year , they (along with the rest of Zola’s marketing team) managed to: Build and launch 300+ custom landing pages for Zola’s specific audience segments. Improve their conversion rates on advertising traffic by anywhere from 5% to 20% over website pages. That’s where landing pages can help.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Unbounce

MARCH 17, 2022

We’re talking websites, landing pages, social media posts — anywhere you have space to vouch for yourself. Find the team member with the best phone camera, pose an employee or product up against a neutral background, and press that button. Social proof gives your marketing a human touch that breaks down barriers to trust.

Ad Building 140

Ad Building Brand Identity Branding Landing Pages 140

Martech

MAY 21, 2024

In these organizations, a marketer promoting a webinar might have to create separate briefs for an email, a landing page and social media posts. The question remains: how do marketers make room for these important conversations when everyone is pressed for time? Hardly “brief” at that point!

Creativity 81

Creativity Paid Search Agency Conversion Advertising Agencies 81

Zoominfo

OCTOBER 8, 2019

But, it’s not enough to just slap a few form fields on your landing pages and call it a day. Believe it or not, only 52% of companies that use landing pages run tests on their forms to find ways to improve conversions ( source ). Simply making your landing page compatible with mobile devices isn’t enough.

Optimization 157

Optimization Conversion Privacy Policies Tips 157

BenchmarkONE

JULY 29, 2020

Regular weekly posts, including past media features, specific landing pages, blog posts, and more, are vital to staying relevant. Yet, creating content for newsletters, websites, blog posts, landing pages, and whitepapers requires a bit more heavy lifting and strategy. Are landing pages converting site visitors to leads?

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101