Convince & Convert

FEBRUARY 11, 2015

Landing pages are ripe for optimization through crowdsourcing. Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Or, apply the same concept to Twitter.

Landing Pages 156

Landing Pages Best Practices Design Lead Capture 156

Sharpspring

APRIL 27, 2020

But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. What is a good landing page?

Landing Pages 67

Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

Hubspot

JUNE 3, 2020

The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page. This page let me know what was in the ebook, how to download it, and the benefits of this content.

Landing Pages 99

Landing Pages Template Paid Search Agency Acquisitions 99

Unbounce

JUNE 5, 2019

Testing might sound like it requires a large investment of time, money, and other resources, but I’ve found the perfect low-effort, high-return workaround: building a landing page. Why landing pages? But the best part is that landing pages don’t require a large amount of custom design and development work.

Landing Pages 112

Landing Pages Product Business Top of Funnel 112

Unbounce

FEBRUARY 25, 2020

Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. Started pairing landing pages with video ads, which have a cost-per-conversion that’s just 1/4 what they were paying with search ads. At the time, we were really focused on inbound.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Maybe a green banner ad drives to a purple landing page.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Content Marketing Institute

JANUARY 8, 2019

Creating visuals for a landing page is kind of like dressing for a job interview. You want the visuals on your landing pages to communicate to visitors that you’re delivering what they want in a manner that reflects your overall brand. And, since stories can help conversions , landing pages are ripe for good storytelling.

Landing Pages 107

Landing Pages Tactics Conversion Storytelling 107

The Effective Marketer

JANUARY 27, 2014

The problem could be with your webinar registration or landing page. It might sound trivial, after all webinars are routine for many B2B marketing organizations, but if you take a look at most webinar registration pages, some of them lack good design and basic optimization techniques. SAP : Click to enlarge.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

Vidyard

SEPTEMBER 17, 2015

We’re back with part two of Designing Fly Landing Pages! This time, we’re going to take a look at how we can send the right message to your audience by ensuring your formatting is appropriately styled and sized, offering personalized messages to different segments, and optimizing for search engines and social media. Formatting.

Landing Pages 95

Landing Pages Design Segmentation Social Media 95

seo.co

OCTOBER 6, 2021

In the last section, I walked you through the steps of creating an “optimal” conversion opportunity—essentially setting the stage for the average user to want to convert. If you have segmented landing pages, ensure that you’re directing your traffic to the appropriate segment. Choosing the Right Platforms.

Optimization 98

Optimization Conversion Buying Cycle Burn Rate 98

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Getting SEO right requires a combination of technical practices, on-page SEO , strong content development ( don’t rely on ChatGPT ), and link development.

eCommerce 297

eCommerce Social Media Tactics B2B Marketing 297

Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Account optimization. So, why bother?

Social Media 128

Social Media Optimization Media Marketing & Strategy 128

KoMarketing Associates

MAY 25, 2022

Dynamic search ads : Dynamic ads automatically populate by pulling data from your website, so make sure you have a well-optimized site so Google can find what it needs. Optimize Ad and Landing Page Copy . Or, you can link Google Ads up to Optimize and run A/B tests for your landing pages that way. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

ClearVoice

JANUARY 5, 2021

Privacy policy placement on landing pages. If you browse the internet often, you’ve probably noticed lately that privacy policies are much more prominent now than they used to be on landing pages. Let’s take a look at each of those in more detail. Google AdWords, Quality Score and privacy policy placement.

Privacy Policies 71

Privacy Policies Privacy Advertising Agencies Advertisements 71

Unbounce

MAY 27, 2021

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. Be sure to follow Daniel’s marketing journey via his Twitter and LinkedIn profiles.). Landing pages have been a key ally in this challenging landscape. Kinda—ahem— heroic.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

Unbounce

DECEMBER 1, 2021

Compared to the other platforms on this list, Twitter Ads is more straightforward. All ads you create through this platform appear on Twitter only. As of 2021’s third quarter, Twitter has 211 million active users. Since Twitter only uses its ad network, Twitter Ads are your only shot at reaching this worldwide audience.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Sprout Social

NOVEMBER 22, 2016

If you’re struggling to turn your Twitter, Facebook and Instagram followers into leads, here are seven quick tips to optimize your social media conversions: 1. Make Your Landing Pages Mobile First. The problem is a lot of landing pages are still made from the perspective of desktop viewers.

Social Media 99

Social Media Optimization Conversion Media 99

Webbiquity

JUNE 7, 2018

Connect with Twitter. Once you connect your Twitter and LinkedIn accounts, you can choose to post your LinkedIn updates automatically on Twitter, thus increasing your post reach and possibilities of generating more leads. Optimize Your Landing Pages. Optimize Your Content for SEO.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

NuSpark Consulting

JULY 24, 2011

Via your landing page. Landing Page Content Strategy. So you have a website, and it’s not optimized yet, so you’re not getting inbound leads because your website isn’t found on search engines. Now we get into the complementary, and just as important, lead generation tactic, email capture via landing pages.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

Convince & Convert

AUGUST 3, 2017

You need to optimize your Facebook page to translate those efforts into actual clicks and conversions. You need to set up your page to help your new followers quickly understand what your business is about and how it can help them. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 100

Twitter Traffic Ad Building Tips 100

Webbiquity

FEBRUARY 6, 2024

Apart from an obvious impact on click-through, images are able to set and transform expectations so that people arrive at your landing page knowing what your content holds for them. So building semantically optimized copy will help Google pick and feature the right image. And you’d better deliver.

SEO 163

SEO SERP Conversion Eye-Tracking 163

NuSpark Consulting

JULY 24, 2011

Via your landing page. Landing Page Content Strategy. So you have a website, and it’s not optimized yet, so you’re not getting inbound leads because your website isn’t found on search engines. Now we get into the complementary, and just as important, lead generation tactic, email capture via landing pages.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Unbounce

APRIL 10, 2019

But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates. There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few things. Click here to share it on Twitter.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. If you are launching a brand new business, your homepage at this point should simply be a landing page. The easiest way to make a coming soon page is using a tool like SeedProd. The best part?

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

When examining your website’s effectiveness, take into consideration the all-important landing page. A high quality page not only ranks higher in the search engines but it also can earn more exposure in your pay-per-click campaigns and reduce your cost per click. Optimizing landing pages doesn’t have to be complicated.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Scoring 48

Webbiquity

AUGUST 1, 2019

As the market intensifies and competitors try to acquire each other’s clients, optimizing the end-to-end customer experience and maintaining strong customer relationships has become more vital than ever. Picreel offers similar features but optimizes the display of pop-up forms and offers. Connect with him on Facebook and Twitter.

Marketing Automation Services 205

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 205

Webbiquity

FEBRUARY 5, 2021

And that is where conversion rate optimization will play a vital role. What is Conversion Optimization? Conversion optimization is the process of improving conversions at every stage of the sales process by testing new messaging, channels and triggers. This makes conversion rate optimization a recurring need.

B2B Sales 260

B2B Sales Top of Funnel Conversion Peer-to-peer 260

Unbounce

JUNE 28, 2022

No, they’re not being directed to a landing page or website. Whether your customers make a purchase in an app or on your website, the marketing strategy focuses on attracting customers to your website, landing page, or product page to drive sales and generate conversions. Source: Starbucks/Twitter.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Webbiquity

NOVEMBER 21, 2021

They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening. The events of 2021 have forced marketers and entrepreneurs to be agile. Have the tools in your marketing technology matrix kept up? Click here. EmailOctopus.

Budget Programs 334

Budget Programs Marketing Management Software Webinar Metrics 334

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. To maximize results, it’s essential to test different approaches and continually optimize your campaigns based on performance data.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Moz

JANUARY 1, 2019

Posted by AnnSmarty Have you been optimizing your content for questions? Using questions on your landing pages and / or social media will improve engagement. Question research allows you to understand natural language better and optimize for voice search. It supports Google and Bing.

Research 59

Research Optimization SERP FAQ 59

Launch Marketing

JUNE 29, 2022

For fintech companies, LinkedIn is a good place to start with Twitter a close second. Search Engine Optimization. Search engine optimization (SEO) is more important than ever. Optimizing keywords is a big component of a solid SEO strategy. Social Media. Today, nearly 3.96 billion people use social media regularly.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Sharpspring

AUGUST 3, 2021

Here are great WordPress themes that let you easily create landing pages. Set up a landing page to start collecting emails to announce your launch to. Your author bio is a great place to talk about your future product, linking to a landing page to drive signups. Hold a Twitter Party. Text Optimizer.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Launch Marketing

NOVEMBER 21, 2018

Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Develop PPC landing pages that offer a great user experience. Test, measure, optimize and repeat.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54