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Contact Center Automation: Your Guide to Efficiency and Customer Happiness

Salesforce Marketing Cloud

We found that 94% of customers say a positive customer service experience makes them more likely to make a purchase again. When you automate processes in your contact center, your agents can work more efficiently and provide better support for customers with more complex issues. What are the benefits of contact center automation?

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2024 B2B SaaS Buyer Preferences: Human-Centric Digital Experiences over Sales Calls

FunnelEnvy

The sales process, in particular, is undergoing a transformative shift. Experiences such as virtual reality product demos, interactive webinars, and personalized online journeys can enrich a digital-first sales process. Navigating this shift towards a more digital-centric sales process takes time and effort.

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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

As a part of your marketing reporting process, you have several retention KPIs to hit: retargeting ads, customer retention rates (CRR), customer lifetime value (CLV), customer engagement score, and more. This knowledge can help create — FAQs Tutorial videos Knowledge-base articles. CRM is not a set-and-forget tool.

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AI-powered martech releases and news: Jan. 18

Martech

The score analyzes the organization’s top customers using various signals and data sources, such as email activity, demographics, purchase behavior and spend propensity. Business email address Subscribe Processing. Get MarTech! In your inbox. The post AI-powered martech releases and news: Jan. 18 appeared first on MarTech.

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The Definitive List of Black Friday, Cyber Monday & Holiday Season SaaS Deals

SendX

People were making purchases from their work computers where they had faster internet connections so that their kids couldn’t get a sneak peek at their gifts. Setting up the interviewing process 2. With Document360, you can create rich documentation and knowledge base for your offerings (both internal and external) with ease.

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Everything You Need to Know About AI in Customer Service

Salesforce Marketing Cloud

Beyond answering common questions, these chatbots can greet your customers, serve up knowledge base articles, guide them through common business processes, can send out a field technician for field requests, and can route more complex questions to the right person. So many organizations are already using AI for customer service.

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8 key tips for marketing to existing B2B customers

Tomorrow People

Treat it as an iterative process that can help you prove the hypotheses you have about people who use your product. By using the past transactional data of existing customers, predictive analytics decide what a particular person is most likely to purchase next—and help you launch highly personalised cross-selling and upselling campaigns.