2024 B2B SaaS Buyer Preferences: Human-Centric Digital Experiences over Sales Calls
FunnelEnvy
JANUARY 8, 2024
Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now. The sales process, in particular, is undergoing a transformative shift. Let’s look at some practical steps teams can consider.
Let's personalize your content