Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 81

SERP Long Tail Marketing Dwell Content 81

Marketing Insider Group

JANUARY 9, 2023

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month.

Domain 322

Domain Lead Scoring Lead Ranking SERP 322

Spiralytics

AUGUST 31, 2023

Low-competition keywords play a crucial role in search engine optimization (SEO), as they provide an opportunity to quickly attract organic traffic by ranking on the first page. However, finding these keywords can be a challenging task for many website owners and digital marketers. What are low-competition keywords?

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

SEMrush

APRIL 29, 2019

We‘ve studied 50,000 random keywords in the US to find out just how different the SERPs are for the same search query on different platforms. To highlight just how much harder it can be to compete in mobile search, and how big of a deal it is to keep up, we‘ve conducted research.

SERP 111

SERP Keywords Studies Research 111

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. What is biometric technology and how can marketers use it? Data sample.

SERP 66

SERP Google Purchase Intent PPC 66

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Using SEO-based research and keywords to optimize content for high ranking on SERPs.

Marketing Automation Services 309

Marketing Automation Services Marketing Budget Paid Search Agency Service 309

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. You can use industry-standard keywords and grab attention with your distinct achievements. Take a look at his headline: 2.

Social Media 158

Social Media SEO Cost Per Click Media 158

Contently

FEBRUARY 14, 2023

Search intent, also known as keyword or user intent, tells a search engine why someone is searching for something. Because independent reviews can come up, it can be very hard—if not impossible—to rank for some commercial keywords relevant to your brand. A search engine tabulates how people interact with data on SERPs.

Intent 217

Intent Optimization Google SERP 217

Marketing Insider Group

AUGUST 15, 2023

Fresh content improves search rankings, increases engagement, establishes trust, optimizes keywords, and earns backlinks. But in order to reap the benefits of organic search, first you need to rank on SERPs. ” As a result, it keeps your website relevant and improves your visibility on SERPs. Keyword optimization.

SEO 225

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 225

Brightedge

OCTOBER 9, 2020

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Marketing Insider Group

OCTOBER 11, 2023

To use this model, one should choose a main topic, identify subtopics, research keywords, create and link content, promote, and monitor performance. This page usually targets general keywords that a lot of people might search for. As a result, this can help your website rank higher in SERPs.

Lead Ranking 253

Lead Ranking Content Lead Scoring Keywords 253

Webbiquity

APRIL 11, 2023

Readers want to hear about your own experiences or case studies in your blog posts. By analyzing data points like keyword usage, readability levels, grammar accuracy, etc., However, it’s best to add in your own storytelling into the post as well. AI is just a tool and not another version of you. There is only one you.

Marketing AI 315

Marketing AI Curation Content SERP 315

Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. This will give you a chance to preview how your page will look in SERPs. Schema markups are snippets of code that help search engines better understand a webpage’s content. The result?

CMS Development 166

CMS Development SERP Click Rate Paid Search Agency 166

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Target the Right Keywords Using the right keywords represents a crucial ranking factor.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Contently

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. As you likely already know, SEO is key to online success.

SEO 148

SEO Lead Scoring Lead Ranking Content 148

ClearVoice

JULY 5, 2022

Often, marketers will focus on two different things when generating ideas: topics and keywords. What’s the difference between topics and keywords? Keywords, by contrast, are the search terms you enter into a search engine like Google. Are topics or keywords more important for SEO?

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Webbiquity

OCTOBER 27, 2020

Use Conversational Keywords. The way to do keyword research is drastically different for voice searches and regular searches. When optimizing for voice searches, you need to concentrate on conversational keywords. To find such keywords, you can use a keyword research tools like SEMrush and head to the Keyword Magic Tool.

Optimization 254

Optimization Marketing & Strategy FAQ Long Tail Marketing 254

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. Avoid keyword stuffing. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

The Lead Agency

APRIL 2, 2024

Here, we will delve into the changes in search and offer insights into proven techniques that will elevate your content in the SERPs, strike a chord with your readers and edge you closer to every B2B marketing goal: leads, relationships and sales. The easiest way to write for the Experience E is to include unique perspectives or case studies.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

SmartBug Media

APRIL 15, 2024

You definitely must stay sharp to hit the top of search engine results pages (SERPs). You probably remember the golden age of SEO and its trademark keyword stuffing—and the resulting unnatural content. But it’s not without flaws; SEO relies heavily on keywords and static content optimization. Blog posts. The next frontier?

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

Marketing Insider Group

DECEMBER 19, 2022

A recent study found that 70% of customers make purchases based on a strong emotional response to advertisements. SEO may play an important role in content marketing , but it’s not enough to get featured content on page one of SERPs. There’s no denying that data and keywords can optimize your content to rank well and drive traffic.

Copywriting 260

Copywriting Click Rate Urgency Marketing Lead Scoring 260

Marketing Insider Group

FEBRUARY 1, 2021

To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Engagement rates. Email open rates.

Buyer Intent 353

Buyer Intent Intent Work Management Marketing Management 353

Marketing Insider Group

JANUARY 25, 2021

Search queries are rarely one keyword. Most keywords have low volume for searches. percent of keywords have 10 monthly searches or fewer. Basically, that means that less than 10 percent of the keywords you’re targeting have more than a few searches, which means there is even more competition for those high-volume keywords.

Paid Search Agency 334

Paid Search Agency Advertising Agencies Ad Agencies SEO 334

Top Rank Marketing

JANUARY 17, 2024

Conducting a thorough SEO analysis of a website provides much more than a list of keywords. It has to carefully study the competition’s SEO strategies, the audience’s intent, and more. Keywords and current keyword rankings On-page content quality (length, readability, keyword inclusion, etc.)

Analysis 102

Analysis Lead Scoring Lead Ranking SEO 102

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. These are the typical estimations coming from CTR benchmark studies. When CTRs used to be higher, I went after the big keywords.

Case Studies 73

Case Studies Case Study Studies SEO 73

Biznology

MARCH 8, 2018

If you study search queries as I do for a living, this would become obvious fairly early on. But if they are just getting into a field of study, they search by topic. In my research, about 80% of queries relevant to our audience are what we call informational queries: Composed of keywords about generic topics. Like this post?

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Martech

MAY 3, 2023

Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices and affect the ROI of your search marketing efforts. How do you track and report on SERP features? Other questions to ask: How do you calculate search volumes? Why we care.

Enterprise Management 105

Enterprise Management Digital Asset Management Work Management Marketing Management 105

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). To target specific keywords Influencers can also be excellent collaborators to increase your share of voice for specific topics and/or keywords.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. Next, spend time analyzing your target keywords so that you know your biggest competitors. What Is SEO Competitor Analysis?

Analysis 119

Analysis SEO SERP Domain 119

FMG Suite

MAY 26, 2021

Help the Antoine Williams & Associates Wealth Management website rank higher on Search Engine Results Pages (SERPs) and drive more website traffic among potential clients seeking 401(K) rollover services. The website went from 0 impressions for most keywords to up to 2230 in just one month. FMG SUITE SOLUTION. SEO Foundations.

Case Study 52

Case Study Case Studies Copywriting Traffic 52

DivvyHQ

FEBRUARY 7, 2019

Pick any priority keyword that comes to mind and pop it into Google. How can we make it more likely that our brands are prominently featured in priority SERPs this year? Focus Less on Keywords, More on Clusters. People search with keywords, but what they’re after is information on a specific topic.

Keywords 56

Keywords SEO SERP Marketing & Strategy 56

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

Moz

JANUARY 26, 2020

This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. But to the point where a site that ranks for almost a million keywords but doesn’t rank for any featured snippets at all? monthly organic visits, Ahrefs picks up on 873K organic keywords.

Case Studies 64

Case Studies Case Study Features Studies 64

ClearVoice

APRIL 13, 2024

If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages. For example, other companies might think their users need more instructional content when, in reality, they are looking for case-study-type pieces. Convenience.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Content Standard

MARCH 4, 2019

The algorithms have been unleashed: They creep from their dark, mysterious chambers, and crawl through SERPs to administer their sentencing. Competitive Keyword Benchmarking. In the overcrowded world of search, which keywords are worth targeting to beat your competitors and which should you avoid entirely?

Advertising Benchmark 78

Advertising Benchmark Keywords SEO Paid Search Agency 78

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO. Informational keywords. Navigational keywords.

Keywords 87

Keywords Intent Resources Top of Funnel 87