Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). Let’s say that this move kills CTR for URLs in the featured snippet box. Will this negatively affect CTR? is this affecting also Knowledge Panels?

Features 111

Features SEO CTR SERP 111

Marketing Insider Group

MARCH 2, 2021

Your blog, social media, reviews, podcasts, guides, case studies, and videos can help. Include things like average search engine results page (SERP) position, monthly traffic and leads, and click-through rate (CTR). Take note of their top-performing pages and keywords. How about those considering what you have to offer?

Analysis 302

Analysis Top of Funnel Work Management Lead Scoring 302

Optinmonster

JANUARY 29, 2024

This includes creating case studies, product sheets, and other materials that help the sales team close deals. Check the “Performance” section to see the total number of clicks to your website from SERPs (search engine results pages). CTR is calculated as clicks divided by impressions. Email marketing tools (e.g.,

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Scoop.it

MARCH 2, 2023

Case study Your audiences have specific pain points they’re looking to solve. While other content types tell them you’re the expert in this field, case studies demonstrate how you can help them. Case studies are particularly powerful when creating content around brands in the health and wellness industry.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92

Moz

JANUARY 26, 2020

This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. But to the point where a site that ranks for almost a million keywords but doesn’t rank for any featured snippets at all? monthly organic visits, Ahrefs picks up on 873K organic keywords.

Case Studies 64

Case Studies Case Study Features Studies 64

Moz

FEBRUARY 4, 2020

In the past, we treated Featured Snippets as stand-alone SERP features — they were identified in our "SERP Features" report but were not treated as organic due to the second listing. SERPs with featured snippets will continue to be tagged in SERP Features reporting, and we're working on ways to surface more data.

Positioning 72

Positioning De-duplication CTR SERP 72

Directive Agency

APRIL 15, 2022

Also, as SEO is ever-changing, results are often very difficult to predict and impossible to guarantee, positive results require maintenance to maintain ranking positions for keywords. As we mentioned before, the age of websites factors into Google’s rankings and new websites will struggle to rank on the SERP. What is PPC?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

LeadSquared

FEBRUARY 4, 2021

But we could see that webpages/articles that are indexed (not ranking in top 10 position) for those keywords start appearing in SERP. We tested this hypothesis for organic search results with and without ads for 30 keywords in the United States. If you bid on ads, people will see your relevant web page in the SERP.

Organization 52

Organization Google Ads SERP 52

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

RebelMouse

APRIL 27, 2022

A study from Ahrefs found that around 90 percent of pages on the internet receive zero organic traffic from Google. SEO Quick Checklist: Mark off These Critical Steps for Search Success Use Your Search Phrase Early and Often Each piece of content you create should have a targeted search phrase or set of keywords you want to win.

Resources 52

Resources SEO CTR SERP 52

ClearVoice

JUNE 27, 2022

Search engine optimization or SEO is the practice of optimizing a site to improve its ranking in organic search engine results pages (SERPs). It involves using pay-per-click (PPC) advertising that shows up prominently in SERPs, which could deliver instant results. Ideal for informational keywords. Enhanced visibility in SERPs.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. CTR (Click Through Rate).

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Moz

OCTOBER 10, 2018

We have to do everything better The answer isn't to give up – it's to recognize all of this new complexity, study it, and do our jobs better. Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). Organic opportunity on these SERPs is severely limited.

Stats 49

Stats SEO SERP CTR 49

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? What Marketers Can Learn About Keywords, Rankings, and Users. It's also worth noting that keywords shouldn't be the main focus of your content strategy.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. This is a slightly more conservative measure than our 2013 study. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. Google search results are ranked according to these three factors: Keyword Relevancy Number of Backlinks RankBrain. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Brandpoint

SEPTEMBER 18, 2018

The Google Ads QS is a metric from 1-10 (1 being the lowest quality and 10 being the highest) that determines how relevant all pieces of the ad are to the user’s search, including keywords and landing pages. High-quality ads will be rewarded with a higher rank on a SERP and a lower CPC. How big of a discount are we talking about?

Lead Ranking 113

Lead Ranking Lead Scoring Cost Per Click Paid Search Agency 113

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Moz

JUNE 23, 2020

12:55pm – Keynote – Moving Targets: Keywords in Crisis. Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? CTR-you-ready??

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Zoominfo

FEBRUARY 25, 2021

SEM strategies help to ensure that your content makes the cut by strategically bidding on branded and non-branded keywords to give a company’s brand valuable real estate atop of the Search Engine Results Page (SERP) associated with aforementioned terms. What’s more, display campaigns have very low CTR (only 0.17%).

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Moz

JUNE 23, 2020

12:55pm – Keynote – Moving Targets: Keywords in Crisis. Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? CTR-you-ready??

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Brightedge

NOVEMBER 20, 2020

While studies show that 28.5% of clicks come from the first organic SERP , and drop significantly after that; the local 3-pack has the highest percentage of clicks overall at 44% CTR. Use relevant keywords for products and services to increase rank opportunity for those queries.

Google 72

Google Business Ideal Customer Profiles CTR 72

SmartBug Media

APRIL 12, 2021

SEO metrics are vital for tracking a site’s organic reach, how it’s performing in the search results, and how much of a market share it has in terms of keywords. SEO metrics can help you evaluate how likely it is that your content is reaching more users—a study of billions of Google search results found that 25.8 Organic CTR.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Lead Scoring 68

Lead Scoring Lead Ranking CTR API 68

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. From a fifty-thousand foot view, you win ad impressions on Google by bidding on keywords. With over 3.5

Hubspot 76

Hubspot Cost Google Process 76

Navigate the Channel

NOVEMBER 28, 2023

Google’s algorithm rewards websites that regularly publish fresh, high-quality content by boosting their visibility in search engine results pages (SERPs). SEO, or search engine optimization, is the process of optimizing your website to rank higher on search engine results pages (SERPs). RELATED: Do Keywords Still Matter?

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Lead Scoring 61

Lead Scoring Lead Ranking CTR API 61

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).

Paid Content 66

Paid Content PPC Organization SEO 66

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. According to a study by BuzzSumo , headline phrases and emotional headings drive Facebook interactions. Content Format. Content Angle.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Zoominfo

FEBRUARY 25, 2021

SEM strategies help to ensure that your content makes the cut by strategically bidding on branded and non-branded keywords to give a company’s brand valuable real estate atop of the Search Engine Results Page (SERP) associated with aforementioned terms. What’s more, display campaigns have very low CTR (only 0.17%).

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. Master these tactics and your website will dominate the SERPs and generate leads and revenue for your business.

SEO 48

SEO Paid Search Agency Trends SERP 48

Content Marketing Institute

JANUARY 23, 2018

Ben Goodsell reports that the click-through rate (CTR) on a featured page increased from 2% to 8% once it was placed in an answer box, with revenue from organic traffic increasing by 677%. Per Ahref’s study , most featured snippets appear for non-question queries and often for informational long-tail queries. Click To Tweet.

FAQ 106

FAQ Traffic Features Trigger Marketing 106

EveryoneSocial

APRIL 25, 2018

A Nielsen study showed that 84% of people trust recommendations from friends, family, and colleagues over other forms of marketing. This can also trickle down to non-branded keywords you are aiming to rank for too and have a better chance to boost those positions as well (more on that below). Pretty straightforward, no? Final Thoughts.

Social Media 58

Social Media Traffic Activities Organization 58

QuanticMind

NOVEMBER 30, 2018

A recent study by market-research group Nielsen revealed that American adults now spend more than 11 hours per day watching, reading, or simply interacting with media online, up from nine hours and 32 minutes just four years ago. This is where you set up your bids on the keywords you want to trigger an ad display. Well, not quite.

PPC 40

PPC Paid Content SEM Paid Search Agency 40