Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson. Take Airbnb.

Social Media 79

Social Media Media Customer Satisfaction Lead Scoring 79

Marketing Insider Group

MARCH 11, 2024

Love it or hate it, as marketers, we’re all aboard this fast-moving train. Optimize for SEO: Use keywords, compelling titles, and descriptions to make your video more discoverable. They need to be inviting, clear, and packed with the right keywords. Use these keywords naturally in your title and description.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Webbiquity

APRIL 18, 2024

This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). A basic level of social media automation is scheduling your content in advance. This may affect the overall adoption rate.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

KoMarketing Associates

JULY 9, 2015

Every two weeks here at KoMarketing we hold team trainings. We gather the SEO, content, PPC & social media teams into the conference room and spend 45-60 minutes discussing a topic related to the online marketing industry. Keyword Research Tools & Tips. Client Challenges & How to Overcome Them.

Training 120

Training SEO PPC Conference 120

Biznology

JANUARY 30, 2017

Let me guess: your company has an outstanding social media presence. You do social listening every week. It may look nice in a pie chart or executive presentation, but for those with a trained eye, it means nothing. When creating your keyword inputs for your social listening platform, don’t just use branded terms.

Social Media 80

Social Media Media Keywords Impressions 80

Marketing Insider Group

MAY 30, 2023

Whether you run a dog training business , dance studio, or flower shop, these tips will help you allocate your resources more effectively and make informed decisions that benefit your future marketing efforts. Look for features like automated email campaigns, social media scheduling, and lead scoring. Consider your budget.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Sprout Social

APRIL 16, 2024

In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice. This can take a lot of shapes.

Keywords 99

Keywords Template Analysis Barriers 99

Webbiquity

NOVEMBER 23, 2020

Find long-tail keywords in minutes, to help your pages rank higher in Google. Long Tail Pro helps you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your market space. Social Media Management. Analyze what competitors are doing on social media.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Content Marketing Institute

SEPTEMBER 28, 2018

If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. It also can encompass websites, blogs, forums, etc.

Social Media 111

Social Media Tools Work Management Media 111

Online Marketing Institute

AUGUST 7, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Simply Google ‘social networking websites’.

Social Media 52

Social Media Work Management Marketing Management Class 52

KoMarketing Associates

MARCH 5, 2015

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While my colleague Mike Pickowicz detailed some of the innovation in social media advertising earlier this year, new opportunities continue to arise.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

Sprout Social

OCTOBER 31, 2023

Types of AI prompts According to The 2023 State of Social Media report , 93% of business leaders say they expect to increase investment in AI and ML to scale social customer care functions over the next three years. Keyword These AI writing prompts are words or phrases that are closest to the goal of the generative content.

Budget Programs 100

Budget Programs Tools Best Practices Enterprise Management 100

Convince & Convert

MARCH 19, 2013

Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Here are 9 social media tools that will help you save time and improve your productivity. allows you to automate blog post delivery to social networks.

Social Media 167

Social Media Tools Product Media 167

Hubspot

FEBRUARY 18, 2020

As a millennial, social media has been around since I was in elementary school. Although using social media has been a daily habit for me since I was in high school, it wasn't until I became a marketer that I understood the power of it. Look at social listening tools. Myspace was created when I was nine years old.

Social Media 65

Social Media Social Marketing Automation Work Management 65

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. We decided to begin by optimizing their website and implementing a blog and social media marketing. Then we did the social media implementation in phases.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Marketing Insider Group

MAY 4, 2021

While you are likely posting on your social media profiles, using email marketing, and using other common distribution models, it’s hard to amplify unless you have a plan and tools to elevate your efforts beyond general posting. You can post on your social media profiles organically as the first means of distribution.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Create engagement opportunities From social media to review sites, there are many different ways for customers to provide feedback publicly.

Work Management 106

Work Management Brand Identity Branding Customer Satisfaction 106

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Martech

JANUARY 24, 2024

On what data was your genAI trained? What types of metadata (the data inside the assets) have been used to train the AI, and was that data a balanced set? What manual work is involved in training your genAI? What will it take to train the genAI on your assets? Dig deeper: Why we still need DAMs in our martech stack 2.

Digital Asset Management 114

Digital Asset Management Work Management Marketing AI Marketing Management 114

Biznology

FEBRUARY 17, 2021

Human Resources departments use AI-assisted filters to detect keywords in resumes. And so is the ability to better target social media ads enabling lower pay-per-click budgets using auto-generated posts. . Want to improve your online customer support? There’s a chatbot for that. That’s AI too.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Hubspot

DECEMBER 16, 2019

Real Estate Sales Training. Seek out training opportunities that introduce you to new negotiation techniques and give you clear examples of effective negotiation that can deepen your level of understanding from all sides. Real Estate Training Courses. Negotiation. Presenting. Local area knowledge. HubSpot Academy.

Training 64

Training Ad brokers Budget Programs Education 64

ClearVoice

NOVEMBER 4, 2022

Recommended pick: How to Build a Keyword Strategy [Free Template] , where the head of content, Joshua Hardwick, shares what goes into a great keyword strategy. If you are looking for more niche content, here are the blogs to explore: social media marketing, email marketing, or content marketing specific. What to read?

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. The process of AI content creation starts with AI models like ChatGPT or Gemini being trained on large datasets of existing content. Not done yet?

Generation 98

Generation Psychographics Content User-Generated Content 98

Sales Engine

OCTOBER 23, 2015

Not surprisingly, decreasing the number of posts also decreased their traffic from email and social media. They also found that the frequency had a negligible effect on the number of new subscribers and “likes” to posts on social media. Obviously if there’s fewer links to click on, you would expect a decrease.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

Marketing Insider Group

JULY 25, 2023

Think of it like traveling on a train. However, trains, monorails, and subways still need a conductor. The brand provides lots of videos and training on how to use its tools for higher-quality output. If the bulk of your content comes through email or social media marketing, you should try Copy.ai.

Marketing AI 189

Marketing AI Budget Programs Tools Copywriting 189

Martech Advisor

JANUARY 27, 2020

It’s time to understand consumer behavior regarding keywords. Marketers are still using antiquated keyword tools to power their content strategies, and this frustrates their target audiences. Keywords have long been a controversial topic among marketers and content creators. Build Content Around Customers.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Scoop.it

APRIL 11, 2024

Moz develops SEO software tools and regularly hosts webinars to train business owners on web development, SEO, and analytics. For example, localized keywords like “ buy domain hk ” work excellently for web hosting service providers in Hong Kong. It’s a big part of why they have a strong online community of 500,000 marketers.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Content Marketing Training from Clickminded. This content marketing course also offers a certificate for completion.

Course 332

Course Content Marketing Planning Best Practices 332

Marketing Insider Group

JUNE 9, 2020

Lack of a strategy is a bullet train to failure. Not only do we publish content that solves these problems, but we also make a habit of listening – and responding to our customers on social media, on chat, on email – everywhere. Promote them on social media. It’s not only B2B businesses that fail.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

Trade Press Services Newsletter

AUGUST 3, 2023

With AI tools that generate website copy, blogs, sales emails and social media posts at the click of a button, it’s easy to be tempted by the promise of quick and easy content production. Artificial intelligence tools are only as good as the information they are trained on. ” The answer is…maybe.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. So why do this social media thing?

Social Media 100

Social Media Media Linkedin Twitter 100

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Is your B2B marketing budget adequate to withstand the onslaught of content, events, and social media coming from your competition?

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Biznology

JANUARY 4, 2013

I have been hearing from a lot of people on my post from Wednesday on new ways to train your team in digital marketing. I know that I am supposed to be this brandy-new social media guy who can introduce you to the brave new world. I mean, the more new and the scarier it is, the more you need the training, right?

Internet Marketing 80

Internet Marketing Training Keywords Social Media 80

Marketing Insider Group

MARCH 31, 2020

When you make your top keywords the questions people will ask when they ask Siri, you have a better shot at attaining position zero. Permission to post content on social media and elsewhere about your company’s culture, products, and services. It’s all about natural language and questions.

Trends 354

Trends Work Management Peer-to-peer Marketing Management 354

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Sprout Social

JUNE 27, 2016

Every company’s worst nightmare is experiencing a social media fail. This article isn’t about the biggest social media fails of 2016. Instead, we’re going to focus on the steps your brand can take to avoid ending up on those lists and what to do after you have an embarrassing social media blunder.

Social Media 64

Social Media Media Paid Search Agency Ideal Customer Profiles 64

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100