Martech

APRIL 27, 2023

including blog posts, press releases, social media posts, email templates, and more. Users enter the desired keywords and parameters, and WriteSonic’s AI algorithms will generate content for blog posts, press releases, social media posts, email templates and more. Get MarTech! In your inbox.

Marketing AI 97

Marketing AI Features Press Template 97

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Marketing Insider Group

FEBRUARY 23, 2021

Let’s say you’re considering signing up for a subscription to a keyword research tool. Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ). Optimize your posts and incorporate keywords to improve your rankings.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Martech

JANUARY 25, 2022

Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%. Average click-through rates were also higher in Europe – 2.64% against, in the U.S., When Validity looked at the “opens” generated by the pixel fires from Apple’s proxy, the open rate was 32%.

Privacy 101

Privacy Email Marketing Privacy Protection Open Rate 101

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Marketing Insider Group

DECEMBER 29, 2020

Personalized emails get much higher open rates. Partnering with a social media marketing business to create a new product that integrates social media and email services can make your offer more attractive. Leverage social media to personally engage your audience. 90% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Boost your social media holiday marketing strategy. Social media will become an even greater revenue driver this year. In fact, one in five shoppers say they are more interested in discovering and buying products via social media. Boost open rates with these tips: Review deliverability best practices.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list.

Social Media 89

Social Media Media Ideal Customer Profiles Lock-In 89

SmartBug Media

MAY 15, 2020

Here are a few key tips to help with effective search engine optimization: Use keywords. Keywords are short phrases that a person may use in a search engine when they’re trying to find something. If you need help creating keywords, tools like Moz’s Keyword Explorer and Google’s Keyword Planner are available.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Only B2B

AUGUST 21, 2023

These signals can range from website visits and content downloads to keyword searches and engagement with industry-related content. Intent data allows you to track what content prospects are consuming, which websites they’re visiting, and what keywords they’re searching for.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Contently

DECEMBER 13, 2022

As a refresher, engagement happens when people interact with your brand in some way but aren’t necessarily interested in making a purchase, like when they share your content on social media. Social media: Likes, shares, and comments. Email: Open rate, click-through rate.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. In fact, they can and should play a role in all three media buckets. What is paid media?

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

SocialPilot

FEBRUARY 26, 2024

AI can predict the outcome of marketing campaigns through historical data like consumer engagement metrics, purchase history, email open rates, on-page time, and more. By automating these processes, marketers can achieve higher engagement, improved conversion rates, and a better overall ROI from their email campaigns.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

ClearVoice

JANUARY 8, 2024

Use it to measure paid advertising KPIs, such as click-through rate (CTR) and cost per click (CPC) Mailchimp Analytics: Provides insights into the performance of email campaigns. Use it to evaluate email marketing KPIs such as open rate , subscriber growth rate, and unsubscribe rate.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

ClickZ

JUNE 25, 2020

This all-in-one, AI-based tool uses artificial intelligence to review your content’s relevance to your primary, secondary, and tertiary keywords. You can search for companies, titles, keywords, and more, and it’ll automatically generate a list of relevant prospects before giving you their contact details. Seamless.ai.

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

Only B2B

NOVEMBER 29, 2019

Subject line: A subject line in an email plays a very important role in making people open the message. If you personalize your email, by using either the first or the last name of the prospect, you will have higher chances of getting increased open rates. Now, determine what your target audience needs.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Generation 118

Meerkat Marketing

FEBRUARY 6, 2023

It involves collecting, analyzing, and interpreting data from various sources, such as website analytics, social media metrics, email data, conversion rates, customer feedback, and market research; and using all of these data points to guide marketing decisions.

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Marketing Management 52

Marketing Insider Group

MAY 22, 2023

Content Creation and Social Media 1. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Translate the following social media copy into [language]: [copy]. Outline a blog post about [topic], including the keywords [keywords] in the headline and subheadings.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Envy

FEBRUARY 13, 2021

This is your Call To Action, and you need it on ads, blog posts, webpages, social media posts, etc. Dynamic Keyword Insertion is a cool Google Ads technique that lets you customize PPC ad content according to the searcher's query, in order to boost CTR. Open Rate (OR).

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

BenchmarkONE

NOVEMBER 4, 2021

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. Avoid ridiculously low click and open rates by compiling your own mailing lists. It can be easy to think an email campaign is working because you’re getting a high open-rate.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

ClickZ

MAY 2, 2020

30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle. March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Direct open rates increased by 22% for apps and 119% for websites.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

BenchmarkONE

JANUARY 22, 2020

Optimize your content with long-tail, conversational keywords. But, make sure you’re reworking some of your existing content to better fit with voice searches, and make sure you’re using this content in your email marketing , social media, and any other tasks and areas you automate. . Social Media Isn’t Slowing Down.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Work Management 80

Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. For example, if you're experiencing low engagement with your marketing emails, test out creative subject lines to boost your open rates.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Only B2B

NOVEMBER 29, 2019

Subject line: A subject line in an email plays a very important role in making people open the message. If you personalize your email, by using either the first or the last name of the prospect, you will have higher chances of getting increased open rates. Now, determine what your target audience needs.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

Marketing Insider Group

AUGUST 27, 2019

Use the power of social media to get your attendees to market your event for you. One of the easiest and most common ways to start off a teaser campaign is with a “coming soon” landing page and graphics on social media. Social media is a natural platform for doing this. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

Martech Advisor

APRIL 6, 2020

For instance, an e-commerce marketer who is a conversion rate optimization (CRO) expert, needs to have a solid grasp of copywriting, design, and analytics as they’ll exactly know what to tweak to boost the conversion rate of the e-commerce store. Learn More: 10 Key Roles of a Social Media Manager in 2020.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Hubspot

MAY 16, 2017

It includes internal data (collected from engagement with your owned digital properties, such as website clicks, email opens, downloaded offers, etc.) and external data (collected from activities outside of your owned digital properties, such as social media platforms, user reviews, competitor mentions).

Intent Data 69

Intent Data Intent Lead Ranking Campaigns 69

Bannerflow

DECEMBER 9, 2020

Contextual targeting improves your adverts relevancy matching up keywords, location and even browsing habits to offer advertisements a user may find appealing. Your advertisement is displayed not because of what the user is searching for but is based on the relevancy of the content on the website and the keywords linked to this.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Sana Commerce

MAY 19, 2022

Here are just a few of the benefits of e-commerce analytics: Help you understand where your customers are coming from: Analytics including traffic, traffic sources, and search keywords can help you understand what is driving customers to your site. Social media analytics. Types of e-commerce analytics and metrics.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Scoop.it

NOVEMBER 25, 2019

Our inboxes are a private, protected space and unlike with hundreds of accounts we’re happy to follow on social media, we only let the selected people and companies into our email inbox. Then, you can add your scoops from across all topics or a specific one, as well as enter a search query to further filter by keywords in titles.

Newsletter 61

Newsletter Features Account Based Marketing Campaigns 61

LeadSquared

DECEMBER 2, 2020

Use keywords strategically. Distribute your content on social media so that people with relevant interest come to know about your products /services. Personalized emails increase open rates by nearly 328% and click rates by 543%. All you need to do is to identify the time that has the most email open rates.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Oktopost

MARCH 31, 2021

It’s powerful and useful in marketing emails, vlogs, websites, social media posts, or even customer onboarding. Try adding the word “video” to the subject, which on average increases open rates by 19%, and click-through by 65%. Social Video. Email Video Marketing.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Outgrow

MARCH 2, 2021

E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. Hence, it can help increase click-to-open rates. . In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. We’ve got your back.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Insider Group

FEBRUARY 5, 2024

(Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219