Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. This means you must adapt your marketing campaigns around the products that they promote. On the one hand, AI tools are making poorly-made or generic content redundant and irrelevant.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Trade Press Services Newsletter

FEBRUARY 1, 2024

Even the savviest of marketers can relate to the struggle of continuously creating the same content, launching the same campaigns and repeating the same initiatives simply because “that’s what we’ve always done.” What is your unique value proposition ? What do you have to offer your target audiences?

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Marketing Insider Group

MAY 30, 2023

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. In this guide, we’ll explore various methods for measuring your small business’s marketing success. To set clear goals that will guide marketing efforts, follow these steps: Define your business goals.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Marketing Insider Group

MARCH 4, 2024

One solution is to give consumers more choice and control over the ad-related content they see. One solution is to give consumers more choice and control over the ad-related content they see. They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Webbiquity

FEBRUARY 16, 2023

When it comes to preparing for recessions and talent shortages , companies need to invest their marketing capabilities by upskilling team members. For example, they will be able to better leverage technology to employ more sophisticated and advanced B2B marketing techniques, increasing their brand’s mindshare with clients.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Fragmented marketing efforts, with teams working in channel-oriented silos, can result in a frustrating and ultimately ineffective brand experience for the customer.

CMO 85

CMO Enterprise Management Planning Work Management 85

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? A case study is like an in-depth story about a particular customer’s experience with your company. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B Marketing 123

B2B Marketing B2B Planning B2B Thought Leadership 123

Go Beyond SEO

FEBRUARY 28, 2024

Welcome to our comprehensive guide on branding for accountants ! In today’s competitive business landscape, establishing a strong and distinct brand identity is crucial for success. By investing in your firm’s branding , you can elevate your reputation, attract new clients, and differentiate yourself from competitors.

Brand Identity 78

Brand Identity Branding Differentiation FAQ 78

Martech

JANUARY 3, 2024

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Yet, X saw the grand exit of big tech and entertainment brands last year. Please take this short survey so we can have your input on the state of martech salaries and careers.

Gartner 138

Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Webinars provide a platform for real-time interaction between your brand and its audience.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Absolutely, if you can measure its return on investment (ROI). Content syndication lets you open branches across the digital landscape.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Budget Programs 104

Budget Programs Work Management Allocation Product 104

Go Beyond SEO

APRIL 16, 2024

In today’s digital age, having a strong online presence is crucial for the growth of your pest management business. Your website serves as a virtual storefront, representing your brand and attracting potential customers. A well-designed website can attract more customers and generate leads for your business.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Martech

MARCH 27, 2024

The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers. Some 86% of marketers already invested in gaming say it’s of growing importance in their organization, according to “Changing the Game: How Games Advertising Powers Performance.” Brand safety.

Advertising Agencies 106

Advertising Agencies Planning Mobile Advertising Budget Programs 106

Marketri

APRIL 4, 2024

” That’s where we come in, and our answer is always the same — rethink the staffing of the marketing department and hold off on investing in more marketing technologies or paid advertising until you do. A call comes in. It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Tiecas

MARCH 11, 2024

A truly effective industrial website is a lead-generation engine, and your site’s strategic makeover must address the aesthetics and inner workings that drive potential buyers toward meaningful action. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

APRIL 19, 2024

It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. Consumer privacy has become a major focus in the digital advertising industry. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies.

Paid Search Agency 104

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 104

SmartBrief - Marketing

MARCH 7, 2024

According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. Use links to your advantage.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Finding the right influencers and communities Look for influencers whose followers match your core demographic.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

Top Rank Marketing

DECEMBER 11, 2023

Let’s explore the push and pull between SEO vs. Google Ads and where digital marketers should invest their time and resources. Over time, as your content ranks higher and you gain more topical authority, you can achieve a compounding effect, increasing your visibility and organic traffic without continually increasing your investment.

Paid Search Agency 106

Paid Search Agency SEO Allocation Google 106

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

Advertisements 109

Advertisements Advertising Allocation Planning 109

illumin

APRIL 9, 2024

You often hear brands tout the importance of short, targeted ads. OTT, also known as streaming TV , refers to any content watched on a streaming video service via the internet. Marketers need to invest in unique and interesting campaigns that use strong storytelling and impactful visuals.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 103

Social Media Work Management Marketing Management Media 103

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Convince & Convert

MARCH 28, 2024

This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. And how do you keep it fresh and updated so your insights can mature along with your customer needs? And how do you keep it fresh and updated so your insights can mature along with your customer needs?

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Martech

OCTOBER 11, 2023

They have evolved their social media posts from simple updates and events to more sophisticated and produced content intended to engage audiences and drive business goals. In parallel, they have invested heavily in agencies and in-house resources dedicated to various roles related to their social platforms.

Social Media 127

Social Media Media B2B B2B Thought Leadership 127

Top Rank Marketing

NOVEMBER 9, 2023

There’s no question that SEO delivers a return on investment. Taking steps to track and grow the value of your SEO efforts is not easy, but it is very much worthwhile. When you’re driving organic traffic around terms that matter to your business, that means you are putting your brand in front of relevant and interested people.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

SocialPilot

APRIL 26, 2024

“The key to success is not in spending time, but in investing it.” Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Below are more reasons to schedule your social media posts in advance.

Social Media 65

Social Media Effectiveness Media Top of Funnel 65

Sprout Social

JANUARY 29, 2024

Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. Especially as powerhouse networks become increasingly oversaturated.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Top Rank Marketing

JANUARY 31, 2024

hours a day on social media, making it the most effective global marketplace for brands who want to offer their customers a more personalized and interactive experience. B2B marketers who wish to optimize their social media spend should first invest in understanding the intrinsic link between these platforms and their users.

Social Media 91

Social Media B2B Marketing Social Marketing B2B Thought Leadership 91

Velocity Partners

APRIL 9, 2024

They’re emailing prospects, investing heavily in third-party intent platforms like 6Sense, and generally doing their own messaging and outreach. And they’re not using Marketing’s expensively produced content. 60-70% of your content is never used because Sales doesn’t see the relevance. But revenue didn’t follow.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

FMG Suite

APRIL 25, 2024

What to do: Write strong subject lines: If your content is your product, then your subject line is your packaging. To write one, creatively reference the content of your email. To write one, creatively reference the content of your email. Also, simply put, anyone can send an email.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52