B2B Memes

SEPTEMBER 24, 2010

Now, my patient and clever reader, I know you’ve been restlessly bouncing up and down on your chair for the last few minutes, interjecting, “What about the Internet Archive ?”. Can we count on the Internet Archive to grow and prosper, and keep our pasts intact? You are correct.

Paper 100

Paper Television marketing CAN-SPAM Buzz 100

B2B Memes

JANUARY 27, 2011

The Internet is vastly more efficient than print as a tool of discovery. It is brilliantly geared towards identifying basic information needs on the Internet and fashioning content that meets those needs efficiently. By 2000, of course, the die was cast, and the magazine began a long decline. The element it lacks so far is quality.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

NOVEMBER 26, 2011

The internet, by contrast, is an open system, built on published standards and accommodating a wide range of modifications. These “walled garden” systems restricted who could participate, and relied on custom-built, proprietary systems that could be difficult to use and impossible to adapt.

Media 100

Media Copyright Custom Publishing Software 100

B2B Memes

SEPTEMBER 26, 2012

For unclear reasons, Microsoft’s newest web browser, Internet Explorer 10, comes with user preferences set to Do Not Track , rejecting all cookies by default. Apache, which makes the software that runs most websites, objects, saying users should make that decision, not Microsoft.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

For unclear reasons, Microsoft’s newest web browser, Internet Explorer 10, comes with user preferences set to Do Not Track , rejecting all cookies by default. Apache, which makes the software that runs most websites, objects, saying users should make that decision, not Microsoft.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

JUNE 30, 2011

Be professional, it urges, then immediately adds that “the Internet has blurred the line between public and private, personal and professional.” Mention your kids on your personal account and Scripps owns them. The distinctions Scripps wants to draw get even more muddled when the policy gets into best practices. I.e., a stiff.

Social Media 100

Social Media Media Barriers Twitter 100

B2B Memes

JUNE 16, 2011

There’s nothing new about these psychological phenomena, but as Farhad Manjoo argued in True Enough , the Internet can serve to reinforce them. Through the fragmentation of media, it’s easy for believers to find plenty of sources that confirm rather than challenge their ideas.

Leads 100

Leads Lead Marketing Qualified Leads Process 100

B2B Memes

MAY 2, 2012

The internet is by its nature an interactive medium. But in many stories I’ve reviewed, the authors show a fondness for verbose and wandering sentences. In too many cases, parades of 35- and 40-word specimens were the rule rather than the exception. Insufficient links.

Case Studies 100

Case Studies Aggregators Comparison Blogger 100

B2B Memes

MARCH 26, 2010

Blogger Mark Schaefer wonders , for instance, “why newspapers, who have so staunchly defended the integrity of the published word, would suddenly open the floodgates of stupidity just because the forum has moved to the Internet.&#. We may never uncover that secret, but the point is still valid. So I’ll just have to face it.

Social Media 100

Social Media SIC Media Wiki 100

B2B Memes

NOVEMBER 23, 2011

Before the Internet, journalism was largely a one-way form of communication. In the beginning of their chapter, in fact, they point to magazines as a “form of market conversation.” ” But the publishing industry’s advantage is only relative; it too has tended either to ignore or to dominate the conversation.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

B2B Memes

OCTOBER 6, 2011

In her reflections on the topic yesterday, and despite an opening feint at the “scary” job-threatening Internet, freelance writer Tam Harbert took a more optimistic approach than Manjoo. Though I suspect it’s partly for entertainingly hyperbolic effect, Manjoo claims to be “terrified” that his livelihood as a writer is in peril.

Startups 100

Startups Press Software Intent 100

B2B Memes

DECEMBER 6, 2011

As early as 1996, not long after the birth of the World Wide Web, he founded a business-to-business internet news service. And though he is now beginning to question its potential, he was an early advocate for content marketing as a promising new career path for journalists.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

MAY 2, 2011

But of course it was true, and we spent the rest of that horrifying day watching TV and scouring the internet. Such a massive failure of our airport security system just didn’t seem possible. Now, fast forward 10 years to last night. My wife and I still rarely watch TV.

Social Media 100

Social Media Media Twitter Social Networks 100

B2B Memes

NOVEMBER 4, 2011

He blanched, then told me he’d taken the quotes from various sources on the Internet. Thinking he had interviewed them all, I complimented him on being able to get through to so many elusive sources. Needless to say, he rewrote the story with proper attribution. Some writers have the opposite problem, and turn guidelines into fetishes.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

DECEMBER 8, 2011

And now anyone with access to the internet had more powerful publishing tools than I had in work. It was a life transforming moment—I’d been involved with online communities for four or five years at this point, but they’d seemed “other”—completely detached from what I did in my day job.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

OCTOBER 21, 2011

What happened in the meantime was the birth of that great leveler, the Internet. So in times gone by, Kinsman’s article, like its predecessor last June (“Six Things B-to-B Editors, Designers Can Learn From Consumer Magazines”) would have seemed vital. Now it seems merely quaint. It hasn’t so much erased the differences as smudged them.

B to B 100

B to B Media B2B Ethics 100

B2B Memes

SEPTEMBER 30, 2011

But the internet, Godin explains, “has squeezed inefficiencies out of many systems, and the ability to move work around, coordinate activity and digitize data all combine to eliminate a wide swath of the jobs the industrial age created.”

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100