11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.
How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.
The Top 5 YouTube Analytics Every Marketer Should Know
FEBRUARY 24, 2016
But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.
Google integrating G+ Pages and YouTube Channels
MAY 13, 2014
It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). Isn’t that interesting? YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation.
How Should Our Staffing Firm Use YouTube?
SEPTEMBER 8, 2015
YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industry -- which leaves a large gap in your overall social media strategy. As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences. Create videos!
The Do’s and Don’ts of YouTube Marketing
Modern B2B Marketing
OCTOBER 20, 2014
Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, YouTube Channel Do’s. Your YouTube channel is a part of your online brand identity.
YouTube - Informal Learning in 10 minutes
Buzz Marketing for Technology
JUNE 27, 2008
Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. Good to find an interesting resource on an interesting topic - informal learning. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now!
Quick Tips For Optimizing Your YouTube Channel - #MarketingTechMin
JUNE 21, 2013
Whether you are looking to attract new YouTube subscribers or trying come up with a way to better deliver video content to current subscribers, it is in your brand''s best interest to take steps to optimize your YouTube Channel. Keep in mind that for many prospects, your YouTube channel and videos are their first interaction with your brand. Follow @jaceyleigh.
Revenge of the YouTubers: The Growing Power of Social Influence Marketing
MAY 8, 2015
Sorry, dad, couldn’t sleep; you either, huh? I’m watching this sweet episode of Clash of Clans Attacks by my favorite YouTuber, Galadon. Such was my introduction to the role of the YouTuber in that growing area of digital known as social influence marketing. His YouTube channel, Clash of Clans Attacks , has over 600,000 subscribers. Mainstream Celebrity vs YouTube Personality.
To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results
It's All About Revenue
OCTOBER 8, 2013
Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. Including video on your website and product landing pages sparks immediate interest and can increase conversion rates.
Content Is King Only When The Kingdom Is Interested
B2B Marketing Insider
AUGUST 19, 2015
My kids always loved that part and invariably asked me “What if the kingdom does not think the king is interesting? Doesn’t the kingdom need to be interested in what the king has to say?” Now there is an interesting point to ponder! Integrating YouTube videos into your marketing strategy will help you reach your audience and achieve your goals. 4. For content to be king, the kingdom needs to be interested in what the king is saying. The post Content Is King Only When The Kingdom Is Interested appeared first on B2B Marketing Insider. Content Marketing
Is YouTube Advertising Right for You?
OCTOBER 5, 2015
Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. Well, there are several reasons: The amount of users who actively use YouTube is insane. In addition, YouTube reaches more 18 to 49 year olds than cable television.
Interesting Infographics: 10 Biggest Office Distractions
OCTOBER 10, 2014
years watching commercials (does skipping commercials on YouTube count? =). NOTE: it would be interesting to add up the hours we spend online – any guesses? The post Interesting Infographics: 10 Biggest Office Distractions appeared first on LEADership. To start off, in an average lifespan, did you know that we spend: 3.66 years eating. years driving. 25 years sleeping.
10 Interesting Content Ideas for You
Ad Your Comment Here
JULY 21, 2011
Whether you’re a beginner looking for some guidance or an expert looking for some fresh ideas, the following tips will help you create innovative, original and interesting content for the correct social media platform. For all the bloggers out there: Re-interpret existing content: Collect the top motivational YouTube videos for your audience, top ebooks, top webinars or infographics.
Top 7 Reasons Your Business Should Be Interested In Pinterest
OCTOBER 25, 2013
So what … Continue Reading Top 7 Reasons Your Business Should Be Interested In Pinterest by Julia Campbell - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Pinterest BlogHer Facebook hubspot RichRelevance Shareaholic Social Media Marketing Twitter YouTube If you market your business online, there is a good chance you have heard of the fastest growing social network, Pinterest. The photo and video sharing site is exploding in popularity. It has 25 million members, has registered over half a million business accounts and gets 2.5
Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better
JUNE 25, 2013
But over at YouTube, they’re finding shorter isn’t always better. “It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Possibly there’s a shift taking place from thinking of YouTube as a place for snackable content to thinking of it as a place for more engaging content, and more storytelling.”. How to Succeed on YouTube.
Six YouTube Tools and Tips For Social Media Success
NOVEMBER 7, 2012
Boost your social media presence by using YouTube. It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. Vimeo is second.) In fact, seventy-two hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. YouTube’s new focus on engagement. Advertisers Playbook.
Keynote Speaker with zero interest in your marketing conference
DECEMBER 22, 2014
Keynote Speaking is my #1 goal in 2015, so I have zero interest in any marketing conference anymore without a chance to use my keynote speaking skills, especially since my remarkable recovery and the fact that I am a true medical miracle. Here is a great YouTube testimonial for Bob. Check it out: Happy Holidays from your friends at Find New Customers! link]. What do you think?
Internet video killed the TV star. The rise of YouTube for B2B advertising
Earnest about B2B
DECEMBER 12, 2014
“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars. The VIP effect: advertising & exclusivity.
Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
OCTOBER 10, 2014
YouTube (29.2%). The post Interesting Infographics: Portrait of a LinkedIn User 2014 Edition appeared first on LEADership. How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. have 500-999. have 301-499.
Break the mold: Why content marketing needs to be like a chalupa
grow - Practical Marketing Solutions
FEBRUARY 22, 2016
Instead of advertising, as we had done for a century, companies needed to leverage new technologies to publish helpful, original, interesting content that would build reputations and attract people to our business. My friend Leah Mackey Schultz pointed out another interesting Instagram mash-up. Streaming video + YouTube + Blog + Slideshare. Thinking like a media company.
Interesting Infographics: The Story Behind Influencer Marketing
APRIL 24, 2015
This trails only retail sites (56%) and brand sites (34%) and comes in narrowly ahead of Facebook, YouTube, and other social networks. The post Interesting Infographics: The Story Behind Influencer Marketing appeared first on LEADership. Let’s face it – people are savvy to advertising. Influencers are people with a wide net of social impact. But the real value of influencers is trust.
Interesting Infographics: How To Use Storytelling To Reduce Information Overload
MAY 2, 2014
Every minute, YouTube has an additional 60 hours of new videos; web users send 168,000,000 emails; and 700,000 searches on Google are performed all at once. The post Interesting Infographics: How To Use Storytelling To Reduce Information Overload appeared first on LEADership. The B2B industry is inundated with news and information. This is why we must make use of multimedia.
Interesting Infographics: How To Make Your Content Go Viral
MAY 30, 2014
YouTube is not your only video distributor; consider Vimeo and Yahoo video, too. The post Interesting Infographics: How To Make Your Content Go Viral appeared first on LEADership. How do B2B marketers create “viral” content for their marketing campaigns? According to a recent infographic released by WhoIsHostingThis.com , we cannot foresee content becoming viral. Low-quality design.
Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week
OCTOBER 14, 2012
YouTube Changes Its Search Ranking Algorithm to Focus on Engagement, Not Just Clicks, From TechCrunch. With all these Google algorithm changes, it’s only natural that Google’s subsidiary, YouTube, would go through some changes too. This seems like a logical, natural direction for YouTube to move toward. What other interesting marketing stories have you read this week?
5 tips to amplify your YouTube video and get more views
Earnest about B2B
OCTOBER 23, 2014
YouTube is the second largest search engine on the Internet, full to the brim of content. By “good” I mean relevant to your audience, providing insight and expertise in answering a key problem they have to solve in their day-to-day business life, delivered in an interesting, creative and engaging way. We all want our videos to go viral on the Internet, don''t we? Upload a file. link].
Interesting Infographics: Visual Content Drives Social Media Growth
AUGUST 14, 2015
An interesting or humorous meme has a chance of going viral, and can be created easily using a free online generator. YouTube. The post Interesting Infographics: Visual Content Drives Social Media Growth appeared first on LEADership by Louis Foong, CEO The ALEA Group. It’s been said countless times that a picture is worth a thousand words, and as this infographic from dci shows, that adage is especially right when it comes to lead generation. The science backs it up. People process images far faster than text – 600,000 times faster, to be exact. Which sites are most useful?
Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
Writing on the Web
AUGUST 29, 2012
Audience’s Interests, Needs, and Wants?" alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. Audience’s Interests, Needs, and Wants?" If you want to create content that engages readers, you need to know their online habits and interests. You can’t do that without asking them what their interests are. Click and bye-bye.
Building a YouTube Marketing Strategy
MARCH 25, 2011
From Adam Sutton at MarketingSherpa comes a look at how Orabrush created a successful marketing strategy built around their YouTube page. Orabrush created a landing page around an independent YouTube video titled "How to tell if you have bad breath." The company's YouTube page is now their inbound marketing hub, and represents 80% of their marketing. Results: 35+ million YouTube channel views. 116,000+ YouTube subscribers. Key Tactics: Create an Effective YouTube Page. Customized YouTube channel. Content Has to Interest the Audience.
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. These are people specifically interested in you and they are actionable. However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. One of the most common business dilemmas is figuring our where to start with social media marketing. It does not.
Interesting Infographics: Your Guide To Social Media Lead Generation
SEPTEMBER 5, 2014
highly recommend referring to this week’s ‘interesting infographic’, which emphasizes stats and recommendations for effective social media lead generation: Why Generate Leads Through Social Media? YouTube is utilized for marketing motives by 77% of companies. The post Interesting Infographics: Your Guide To Social Media Lead Generation appeared first on LEADership. Did you know that over 40% of marketers believe their Facebook usage is a vital part of running a business? Are you aware that 82% of social media leads are collected from Twitter? To enhance web traffic.
7 Interesting Approaches to Blog Comments: Which is Best?
SEPTEMBER 27, 2013
In a week which has seen YouTube finally take steps to clean out the well of eternal torment that it uses as a comment section, and Popular Science is doing away with the chatter altogether, I thought it would be a good opportunity to look at the various systems in place around the web designed to keep us talking… - Seven Interesting Approaches to Blog Comments. Which is Best?
Is there a “content pattern” that builds a brand?
grow - Practical Marketing Solutions
OCTOBER 27, 2014
Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. Even an individual blogger?
Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It
JUNE 6, 2014
Repurpose the message: this is your opportunity to transform your original content into a new podcast, YouTube video, etc. The post Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It appeared first on LEADership. As a B2B marketer, we are always searching for ways to publish good, valuable content. Twitter, Facebook, etc.).