Biznology

OCTOBER 28, 2016

In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” But he goes on to note that “most consumption of online video remains very similar to watching TV via the internet.”.

Video Marketing 80

Video Marketing Work Management Marketing Management Verticals 80

Hubspot

FEBRUARY 11, 2019

In December 2018, Netflix’s Black Mirror released Bandersnatch , an interactive film about a young programmer named Stefan who adapts his favorite choose your own adventure novel into a video game for a major gaming company. But the film industry isn’t the first to dabble in interactive content. Watch video here.

Creativity 75

Creativity Video Marketing Interactive Marketing Buzz 75

Hubspot

MAY 10, 2017

It's hardly a revelation to say that online video content is phenomenally popular. And when it comes to what's next for video -- I believe something is happening that we should all be feeling extremely excited about. Because, quite simply, it could enable us all to take video marketing to the next level all over again.

Video Marketing 101

Video Marketing Examples Creativity SME 101

Vidyard

OCTOBER 19, 2017

Online and interactive video is become an increasingly important part of today’s digital marketing, lead generation, and demand gen programs, partly because it can help you reach a broader audience, but more importantly because it can help you boost conversion rates across the myriad of programs that you’re already running today.

Top of Funnel 57

Top of Funnel Demand Video Marketing Webinar Metrics 57

Vidyard

SEPTEMBER 27, 2016

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. Meet Vidyard’s New Interactive Player, a monster upgrade to our already-awesome HTML5 video player !

Video Marketing 50

Video Marketing Marketing Automation Services Paid Search Agency Interactive Marketing 50

SnapApp

JULY 26, 2017

If you’re like most B2B marketers, you’re already using – or at least thinking about using – video in your marketing. . Video can be an incredibly powerful medium for B2B. According to Adobe , over 50% of marketers worldwide have named video as their best performing asset in terms of ROI. . And you should be.

Top of Funnel 54

Top of Funnel Video Marketing Webinar Metrics Business 54

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Porch Group Media

MAY 28, 2020

In this video, Albrecht Automotive Group discusses the different types of interactions with dealerships customers are now demanding in response to COVID-19. Interested in learning how V12 can help boost your dealership’s success? Email us at info@v12data.com or complete this form for additional information.

Demand 52

Demand Video Marketing Marketing 52

Directive Agency

MAY 3, 2018

Today, we’re going to answer the question, “Should your B2B marketing be interactive? Should B2B interactive marketing even exist?” ” Don’t miss a video! Here is the video above in blog format. It has to be interactive. We need B2B interactive marketing. Subscribe on YouTube!

Interactive Marketing 40

Interactive Marketing B2B Marketing Video Marketing B2B 40

Vidyard

SEPTEMBER 28, 2016

Organizations that aren’t using Vidyard’s new player for their B2B video campaigns are limited to annotating videos with small text boxes in a corner of their video. Like personalization, interactivity pulls the viewer in to the content and makes them part of the story while providing deeper insights into what they want.”

Marketing Automation Services 50

Marketing Automation Services Video Marketing Marketing Management Lead Capture 50

Vidyard

SEPTEMBER 28, 2016

Going beyond email gates and surveys, Vidyard enables dynamic in-video content such as real-time pricing, social media updates and choose-your-own-adventure demos. Organizations that aren’t using Vidyard’s new player for their B2B video campaigns are limited to annotating videos with small text boxes in a corner of their video.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Marketing Management Lead Capture 50

SnapApp

APRIL 1, 2015

Interactive content and video are two of those things – awesome separately, but even better combined. That’s why we’re excited to announce we’ve teamed up with Brightcove to offer in-video interactive content at the click of a mouse. Why Interactive Video? Video is a powerful format for content marketers.

Cost per Lead 48

Cost per Lead Video Marketing Peer-to-peer Best Practices 48

SnapApp

NOVEMBER 3, 2016

With video becoming more and more a regular option in B2B marketing content (and an effective one ), the next evolutionary step is optimizing the medium to be even more impactful. People like video. And that reason is cat videos. And because there are cat videos to watch. Pose Questions as the Video Plays.

Interactive Marketing 48

Interactive Marketing Video Marketing Top of Funnel Planning 48

SnapApp

MARCH 18, 2016

Using video to have effective one-on-one conversations with your customers is essential for the growth of your content marketing plan. Gauge interest and refine content marketing efforts by accelerating and optimizing your lead nurturing with marketing automation, personalized video, and interactivity. How exactly?

Interactive Marketing 69

Interactive Marketing Marketing Automation Services Marketing Automation Automation 69

Webbiquity

MARCH 28, 2023

It also happens to be interactive, which gives it yet another edge (more on that in a minute). Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. The benefit of the videos is that they effectively summarize key points.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

SnapApp

JUNE 19, 2015

We recently announced the release of our new interactive video product. To recap, an interactive video incorporates the question and answer functionality of a SnapApp assessment, quiz, poll, calculator, or survey into the fabric of the video itself – after the video has been produced. Add Design Elements.

Video Marketing 48

Video Marketing Display Advertising Benchmark Interactive Marketing 48

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. Businesses are really seeing the positive impact of multimedia content, including videos, podcasts, and interactive experiences, to connect with specific industry segments.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

SnapApp

JUNE 11, 2015

If you’re like most B2B marketers, you’re already using - or at least thinking about using - video in your marketing. And video can be an incredibly powerful medium for B2B. Video is one of those new tools, and it’s tempting for marketers to jump on the bandwagon. Video can do even more for marketers.

Video Marketing 48

Video Marketing Marketing Automation Services Youtube Advertising Mediums 48

Vidyard

MAY 12, 2015

Many B2B marketers are using video today to connect with their customers in an engaging way. What can I do to open a 2-way dialogue with video? At the end of your video, you can have the viewer redirected to a web page or presented with a form. Content loading… What is interactive video? How does it work?

Video Marketing 52

Video Marketing Webinar Metrics Marketing Automation Services Content 52

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council.

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

Marketing Insider Group

FEBRUARY 12, 2024

Quick Takeaways The evolution of website UX is driven by rapid technological advancements, transforming user interfaces from basic to highly sophisticated and interactive. Today’s users don’t just use websites; they interact with them. But the evolution of website UX isn’t just about keeping up with tech.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

SnapApp

NOVEMBER 20, 2015

Video is a storytelling medium. SnapApp’s interactive video Builder is a great way to drive even further engagement from your video content. Use Pre-Video to Create a Super-Clickable Intro. The SnapApp Builder includes a pre-video section where you can place content pages you want to appear before your video plays.

Video Marketing 48

Video Marketing Tips Storytelling Transparency 48

Vidyard

APRIL 11, 2014

You’ve definitely heard of the power of personalization when it comes to video, but just last week Pepsi brought personal to a whole new level. Positioned as an interactive “film”, the brand released a flash-based video as part of their “Now is What You Make it” campaign for the 2014 World Cup.

Video Marketing 51

Video Marketing Interactive Marketing Youtube Impressions 51

SnapApp

JUNE 18, 2015

Interactive video is a term many B2B marketers are hearing for the first time. Video is already an incredibly powerful medium for communicating with and engaging B2B buyers, and interactivity enables B2B marketers to have a conversation with prospects while they’re watching a video. Improved Completion Rates.

Video Marketing 48

Video Marketing B2B Click Rate Advertising Mediums 48

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Image credit: Teooh. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

AUGUST 4, 2020

A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download. It records webinar video in HD and lets attendees join with one click and nothing to download.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

SnapApp

MARCH 22, 2016

Using video to have effective one-on-one conversations with your customers is essential for the growth of your content marketing plan. Gauge interest and refine content marketing efforts by accelerating and optimizing your lead nurturing with marketing automation, personalized video, and interactivity. How exactly?

Interactive Marketing 54

Interactive Marketing Marketing Automation Services Marketing Automation Automation 54

SnapApp

APRIL 26, 2016

Savvy marketers employ video to engage short attention spans, and now they’re using advanced tactics to make these videos even more compelling. . Not only that, they’re adding interactivity to create additional learning opportunities – creating an exchange of information with their prospects and customers. Choices, choices.

Video Marketing 48

Video Marketing Ad Exchange Customer Satisfaction Barriers 48

SnapApp

APRIL 24, 2016

Savvy marketers employ video to engage short attention spans, and now they’re using advanced tactics to make these videos even more compelling. Not only that, they’re adding interactivity to create additional learning opportunities – creating an exchange of information with their prospects and customers.

Video Marketing 48

Video Marketing Ad Exchange Customer Satisfaction Barriers 48

Vidyard

JULY 1, 2015

Video is the closest thing to being there in person…your audience can hear you, and see you. And when you add interactive elements, a video becomes a true conversation, where you and your viewers can learn about each other. Get ready, everyone: the future of the internet is video.

Video Marketing 51

Video Marketing Top of Funnel Cost per Lead Purchase Intent 51

Hinge Marketing

APRIL 19, 2017

In the last video, in our five-part series about how to develop thought leadership insights, Lee Frederiksen discusses the benefits of having good relationships with other experts. Video Transcription. Now we want to talk about the fifth one which is interacting with other experts. Download the “Visible Expert” Book for Free.

Thought Leadership 48

Thought Leadership Video Marketing Interactive Marketing Research 48

Kaon

MAY 21, 2020

Using interactive applications, like those developed by Kaon Interactive for its customers, bring back that engagement and memorability to virtual meetings and events while everyone is working remotely.

Features 29

Features Video Marketing Storytelling Press 29

Marketing Insider Group

JULY 29, 2021

Here are the ideas we’ll cover: Interactive Presentations. Video Wall for Hybrid Experiences. Interactive Presentations. Make “wow” presentations by creating interactive slides with animations, videos , and other design elements. Video Wall for Hybrid Experiences. Solution Breakout Rooms. Fireside Chats.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

Vidyard

FEBRUARY 11, 2013

That’s why it is with great pleasure that I introduce to you our new “Video Thought Leadership“ series. A weekly look at the bigger picture of how video is impacting us as individuals, consumers, businesses and marketers. The post Video in 2013: Mobile, Social, Interactive appeared first on Vidyard.

Video Marketing 50

Video Marketing Thought Leadership Mobile Marketing Interactive Marketing 50

Webbiquity

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Marketing Insider Group

DECEMBER 18, 2023

Outbrain recommends 150 billion articles and videos each month to more than a half a billion people worldwide. Video Advertising: YouTube Ads Image Source: YouTube YouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience. Why Outbrain? Why TikTok Ads?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231