Paul Gillin

JUNE 4, 2010

People interact with the medium differently. The entire process is open. We want to interact with like-minded people. Telephones are interruptive; the Internet is distractive. In the days of broadcast, markets were abstractions created by advertising. Now they are real and social. Transparency is now an imperative.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

JULY 15, 2011

They are delegating social interactions to one person, but they’re shortcutting the learning process by hiring people who can train others. I agree with his second point but I couldn’t endorse his overall premise. Nearly every company I’ve encountered that is succeeding in social media has a center of excellence.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

OCTOBER 31, 2011

McAfee : You think in five years I’ll be able to go to Croatia and interact comfortably with the locals? Language processing is a way to do that. Parallel is processing is important, but it’s less important than smart people. You can go to a new city where you’ve never been before and enjoy that city no matter where it is.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. LinkedIn processes these short links just like regular URLs. Do you agree?”. Make it Personal. Only people can post content. With that in mind, make sure your posts have a personal tone. URL shortening services like Bit.ly

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

SEPTEMBER 23, 2010

The reward of a successful panel is seeing the audience interact both during and after the event, and hearing that all your panelists enjoyed the experience. If you piss off one of your speakers in the process, that’s okay, as long as you’re fair to everyone. Be in control. You are the conductor, the ringmaster and the emcee.

Tips 50

Tips Conference Rules Tactics 50

Paul Gillin

MAY 27, 2010

The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. In the process, it has learned much about what makes communities work.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JANUARY 24, 2013

Stand Out builds on the premise that a great online presence is a function of distinctive content delivered through multiple channels with the assumption that interactions with constituents are part of the process. There have been plenty of books about social media marketing written by people (like me) who don’t do much of it.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

JANUARY 16, 2012

Together, these create a platform for action that transforms process and innovation. Social content management can unlock the content stored in every repository and enable new business processes. ” Getting health care providers to interact social is a big challenge. This is what drives business change, Rennie says.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

NOVEMBER 28, 2011

” In the process, they learned the skills that have redefined office productivity. In their book, How Companies Win: Profiting from Demand-Driven Business Models , Rick Kash and David Calhoun argue that developed economies are in the process of transitioning from supply-constrained to demand-driven. Demand-Driven Economics.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

OCTOBER 31, 2011

The end goal was to get smarter about processing a language that humans use to detect intended meanings. We all go into one room and everyone focused on natural language processing, information retrieval, knowledge representation and more. You want to interact with people who can help you understand meaning.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

JUNE 24, 2010

We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. Identifying correlations can be a time-consuming process, requiring new variables to be introduced independently of each other so that change can be isolated. That doesn’t mean it’s impossible, though.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 24, 2011

One entry described the process: A topical editorial calendar was created that assigned each day of the week to a different type of blog post and topic. Results: “A near vertical rise in viewership,&# Alan says, and a high quality of interaction with visitors. That’s another great idea.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JANUARY 20, 2011

The fact is that much of what works in consumer markets would fail in B2B interactions. Research by marketing Sherpa and TechWeb found that 41% of technology buying decisions involved 15 or more people in the process. B2B buyers don’t hesitate to bring experts into the decision-making process. ’s into the process.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JANUARY 4, 2012

The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists.

Social Media 50

Social Media Media Peer-to-peer PR 50