KoMarketing Associates

AUGUST 12, 2020

Two Structured snippet headers can appear on desktop, while on mobile and tablet devices will only show one header. When you generate your snippets you can choose if they are optimized for mobile or desktop. This reinforces the idea that your ad is relevant and is more likely to create a click. Benefits of Structured Snippets.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

NOVEMBER 3, 2016

.” DO YOU PREDICT MORE POSITIVE NUMBERS FOR MOBILE EMAIL MARKETERS, ASIDE FROM THE DROP IN MOBILE CTO YEAR-OVER-YEAR)? As the report notes, despite the drop, mobile is still trending upward. “Definitely. Adapting to the always-on world is a new challenge rooted in the changing landscape of business communication.

Email Marketing 120

Email Marketing B2B Marketing Campaigns Planning 120

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

KoMarketing Associates

NOVEMBER 8, 2016

It allows you to understand how people come to your site and interact with it, and then use this information to develop strategies to optimize the site, improve user experience, and generate more traffic and conversions. Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). Google AdWords has already played a huge role in mobile app advertising. Helpful Resources.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

AUGUST 26, 2020

According to LinkedIn, 57% of their B2B content is consumed on mobile. Switcher Studio (iOS mobile only). No live streams shorter than 10 to 15 minutes because there won’t be enough time for the audience to increase and interact. Be accessible on a small screen. Maximize the first three seconds of the video. Restream.io.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

MAY 8, 2017

In terms of platforms, 86 percent of business videos are still being viewed on desktop, while 14 percent are being watched on mobile devices.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Paid Search Agency 120

KoMarketing Associates

FEBRUARY 9, 2017

The researchers also discovered that 86 percent of business-related video views are still occurring on desktop vs. 14 percent on mobile.

Video Marketing 120

Video Marketing Personalization Business Content 120

KoMarketing Associates

MARCH 20, 2018

Customer experience encompasses all the interactions a person has with your business. website, social media, mobile, in person). 52% of users said that a bad mobile experience made them less likely to engage with a company. Customers want the whole experience. What is the customer experience? – KISSMetrics.

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

JULY 23, 2019

As more and more video is being created on mobile devices, live video is a good option for B2B companies to create mobile video content. Many B2B companies are in attendance at industry events where they network with industry experts, establish thought leadership, and interact with potential and existing clients or customers.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

APRIL 11, 2017

As simple as it is, the stat on mobile versus desktop consumption was the most surprising to me. Our research showed that, in a B2B setting, 86% of views occur on desktop and only 14% on mobile. What did you find to be the most interesting/surprising statistic in the report? “As

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

MAY 30, 2017

We Are Social , in coordination with Hootsuite , provides a snapshot of internet, social media, and mobile use, globally and in every country in the world. Jay Baer’s CMO Blueprint for Account-Based Marketing. The CMO Blueprint for Account-Based Marketing from Jay Baer. Looking to learn more about Account Based Marketing?

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. of B2B marketers say they currently use mobile in their strategies. Mobile can no longer be seen as the “second screen” as customers are making purchases and purchasing decisions on their phones.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

OCTOBER 16, 2014

Utilize Interactive Content. There were a few prevalent content themes throughout the show but one of my favorites came from Scott Brinker , President and CTO, Ion Interactive. That’s where interactive content comes in. Brinker discussed the idea of using interactive content that engages the audience and gets them invested.

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

KoMarketing Associates

DECEMBER 8, 2015

B2B buyers require human sales interaction during every stage of the buyer’s journey, even though digital communication and promotion has become more prevalent in vendor marketing programs, according to survey findings released by SiriusDecisions. Mobile Marketing. percent of their budgets on mobile marketing over the next three years.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

MARCH 30, 2017

A Multi-Channel Approach: It’s no secret that buyers interact with brands across a variety of channels and platforms like email, social media, and on their mobile devices and tablets. Each of these social media sites allows you to interact and communicate with your target audience in unique ways. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

OCTOBER 22, 2012

Mobile Keywords are Different. Michael Dorausch had a great point about mobile traffic when he said, “not every search is suited for mobile”. His other point, when a search query originates from mobile, the best quality site may lose to the best location. It also seems Bing is trying to do big things in the mobile space.

Tools 120

Tools Trends Tips Social Networks 120

KoMarketing Associates

OCTOBER 5, 2017

By offering convenience, Casper was able to remove some of the initial hesitance that some attendees may have felt when it comes to interacting with a brand. A negative experience offline or online can translate to less interaction and sales across the board. Consistent messaging is also crucial to building credibility.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

OCTOBER 11, 2016

When you generate your snippets you can choose if they are optimized for mobile or desktop. By developing well targeted and specific snippets that are relevant to your industry and utilize the proper category, you can ensure that a flow of well targeted B2B users sees and interacts with your ads.

Adwords 120

Adwords Advertisements Advertising B2B 120

KoMarketing Associates

AUGUST 18, 2020

According to LinkedIn, 57% of their B2B content is consumed on mobile. Switcher Studio (iOS mobile only). No live streams shorter than 10 to 15 minutes because there won’t be enough time for the audience to increase and interact. Be accessible on a small screen. Maximize the first three seconds of the video. Restream.io.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Inbound Marketers – For Marketing Professionals – 92,092 members. eMarketing Association Network – 525,073 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

NOVEMBER 12, 2015

Don’t forget providing a seamless experience across device types as well, making certain landing pages are mobile friendly. While lead generation is the critical objective, B2B marketers need to take advantage of every opportunity to gain user interaction and increase engagement. CONFIRMATION PAGES.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

KoMarketing Associates

DECEMBER 27, 2016

One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. From Stephanie Yang.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

JULY 7, 2015

If B2B organization has a mobile app, most users need to agree to a set of permissions when they downloaded it (regardless of if it is free or not). Social media posts with images get more interaction because the human eye is trained to notice images first. App Notifications.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

NOVEMBER 27, 2018

With these questions in mind, we decided it would be beneficial to share some of our recent interactions with clients from various industries, and shed some knowledge on common inquiries. If you are on mobile, you will see an “i” icon in the top right corner where you can find the active ads.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

OCTOBER 9, 2012

Instagram is a mostly mobile platform and it’s great for connecting with individuals or other businesses that may be in need of your service. Whether it’s your business’s name or a campaign-driven keyword, your own hashtag is a branding opportunity and way to monitor who’s interacting with your account and business.

B2B Marketing 120

B2B Marketing Practices Planning B2B 120

KoMarketing Associates

DECEMBER 21, 2017

The report also showcases the importance of paid social, which was ranked as the third most important aspect in the digital marketing industry, right behind mobile and CRO. Seer Interactive did a great job on this post by summarizing the changes made to exact match and they also listed a good quantity and quality of things to watch out for.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

MARCH 15, 2016

Facebook and LinkedIn have very active groups, which people use to build community, ask questions, and interact with others in their community. Mobile YouTube views are up 100 percent year over year, and overall watch time is currently up 60 percent year over year, according to YouTube’s official statistics page. Advertise on YouTube.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

DECEMBER 27, 2016

One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. From Stephanie Yang.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

JULY 20, 2016

Mobile app reviews – See above. Every customer interaction has something to teach you. Skim the verified reviews for keywords, criticisms, and observations written by readers. Start a worksheet like this one to keep record of possible ideas while you research. What features and functionality do actual users like?

Content Marketing 120

Content Marketing Planning Peer-to-peer Content 120

KoMarketing Associates

DECEMBER 27, 2012

I feel like understanding the ‘why’ behind why anyone does what they do is important to understanding what platform to use, how to use it, on what level you begin interacting with someone and ultimately what level you end on interacting with them. ’” Connect with Rachel on Twitter and LinkedIn.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

OCTOBER 7, 2013

According to research from American Business Media , B2B marketers are set to make increasing investments in digital advertising, specifically through search engine and mobile advertising, in the coming year, as detailed in a recent article from eMarketer. Search retargeting on the other hand, attempts to engage new customers.

B2B Marketing 120

B2B Marketing B2B Marketing Management Banner Ads 120

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

OCTOBER 30, 2012

Gathering information to better provide your customer with relevant messaging and interaction is well worth the effort. Opinions are mixed, but trends to watch for in 2013 include growing smartphone adoption , alignment of mobile business and content strategy, and socially generated content.

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

KoMarketing Associates

MAY 12, 2021

Remote sales rep interactions. A late 2020 study from McKinsey illustrates how deeply entrenched it already is: Only 20-30% of B2B buyers say they want to interact with sales representatives in person. Sales interactions, in particular, are increasingly video-based. On-demand training. Even after COVID-19.

Work Management 166

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 166

KoMarketing Associates

MARCH 10, 2021

It is primarily a mobile platform (roughly 80% of Twitter usage is done via mobile devices). Always try to hook the viewer back to your website of course, but remember – even when they come back to your site, they’re still probably be on a mobile device. Twitter for brand awareness.

Twitter 295

Twitter B2B Marketing B2B Paid Search Agency 295

KoMarketing Associates

JANUARY 5, 2017

Google introduced the Accelerated Mobile Pages Project in October 2015 as a faster way for users to load a website; it focuses on a simplified version of your content, often just showing the title and text itself. This means that if your website doesn’t have AMP set up, your content may not be shown in mobile search result pages.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217