Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

The Point

DECEMBER 6, 2022

Here again, use your own figure based on the historical data if you know it. Here’s a sample calculation: Total target revenue is $5 Million. In round numbers, a common cost standard is $250 per MQL. Voila: there’s your demand gen budget (number of MQLs required x $250).

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

Engagio

OCTOBER 11, 2023

And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks. Intent data : Determine which accounts are in-market for the products you sell.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

6sense

DECEMBER 10, 2021

6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights. 6sense and Bombora Expand Partnership to Deliver the Deepest Level of Buyer Insights, Data, and Orchestration. Accelerating new opportunities for customers sits at the heart of this expanded partnership.

Bombora 62

Bombora Marketing AI Intent Data Intent Signal 62

Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

Zoominfo

MARCH 9, 2021

Clear journey mapping helps to reduce the number of steps between a buyer having the intent to purchase and becoming aware of your product or service. Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. This includes activity like high-value web visits (e.g.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

6sense

JULY 8, 2021

6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights. Bombora’s intent data is sourced from a proprietary cooperative of 4,000+ B2B websites, and its patented data science methodology identifies when businesses show buyer intent for a product or service.

Bombora 62

Bombora Marketing AI Intent Data Multi-Channel 62

NetLine

MAY 25, 2022

How This Data Was Captured. By tapping into dramatic scale beyond the limitations of their own content, our customer leveraged NetLine’s Intent Discovery product to secure first-party sourced intent-rich data squarely aimed at accelerating sales outcomes. For example, through Intent Discovery, we found that: 16.5%

Work Management 52

Work Management Marketing Management Resources Allocation 52

6sense

JULY 8, 2021

6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights. Bombora’s intent data is sourced from a proprietary cooperative of 4,000+ B2B websites, and its patented data science methodology identifies when businesses show buyer intent for a product or service.

Bombora 48

Bombora Marketing AI Intent Data Multi-Channel 48

Webbiquity

JUNE 20, 2017

Here are the four data-sets you’ll need to develop your ICP: Firmographic data: Common company attributes of your best customers such as employee count, location, annual revenue, and growth. Technographic data: The tools and technologies your best customers are currently utilizing.

Account Based Marketing 228

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 228

Marketing Insider Group

MAY 25, 2021

That’s why we consider buyer intent to help our clients hone into their target audience to understand their needs better and give them what they’re seeking. Using intent data will also help you create and distribute your content more effectively to reach the right people and add value at every stage of the buyer’s journey.

Buyer Intent 357

Buyer Intent Top of Funnel Intent Marketing AI 357

Zoominfo

OCTOBER 5, 2021

Clear journey mapping helps to reduce the number of steps between a buyer having the intent to purchase and becoming aware of your product or service. Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. This includes activity like high-value web visits (e.g.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

SalesIntel

JANUARY 9, 2023

How do you leverage all this data to make your marketing and sales efforts efficient and effective? Buying intent is vital because you understand who’s in the market actively searching for your solution. . Where you need to create and when to harvest can be identified with buying intent. . Truly interrogate the data.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 52

Zoominfo

JANUARY 8, 2020

Pricing can vary significantly depending on whether you’re purchasing a technology-generated list of names and numbers – or a full contact database with human-verified accuracy and contextual information like org charts and intent data. The price will also be affected by how much data you need. Option 4: Inbound marketing.

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

SalesIntel

JULY 21, 2023

Inaccuracies lead to frustration and wasted resources as your sales team encounters disconnected numbers or spends time trying to verify and update the data. To mitigate this risk, it’s crucial to thoroughly research and choose reputable providers known for their data accuracy and quality.

Cold Calling 52

Cold Calling Buy Work Management Outreach 52

NetLine

NOVEMBER 1, 2021

How This Data Was Captured. By tapping into dramatic scale beyond the limitations of their own content, our customer leveraged NetLine’s Intent Discovery product to secure first-party sourced intent-rich data squarely aimed at accelerating sales outcomes. The Questions. The Results.

Marketing AI 59

Marketing AI Work Management Marketing Management Peer-to-peer 59

SalesIntel

FEBRUARY 8, 2023

When looking for a B2B marketing data list, you may discover that certain companies overpromise on accuracy. Ask for a random sample of data in your target market to test yourself before purchasing. The highest possible accuracy any provider can have is 95% based on the constant changes and decay inherent in data.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

SalesIntel

JULY 12, 2023

Additionally, consider any restrictions on data usage or limitations on sharing the data with third parties, ensuring they align with your intended purposes. Data Quality and Accuracy: Data quality is paramount in any B2B data purchase.

Ideal Customer Profiles 52

Ideal Customer Profiles Purchase B2B Marketing Automation Services 52

InsightSquared

JANUARY 8, 2020

Sales and marketing organizations have moved beyond firmographic information about an account to much deeper levels of data that allow them to answer not only the what but also the when, how and why questions surrounding an account. A sample story might look something like this: In January, Acme Corporation started surging on a key topic.

Training 156

Training Act-On Sample Storytelling 156

SalesIntel

JANUARY 10, 2024

How do you leverage all this data to make your marketing and sales efforts efficient and effective? Buying intent is vital because you understand who’s in the market actively searching for your solution. Where you need to create and when to harvest can be identified with buying intent. Truly interrogate the data.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

ClickZ

OCTOBER 18, 2019

The upgrade also includes more machine learning capabilities which enable marketers to trigger outreach based on opportunity stages, first-party response and engagement data, and predictive intent data. Sample ABM Dashboard – Source: Terminus. Terminus B2B Account Graph Visualization.

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. The research stage highlights buyer intent – if a prospect is at this stage, it is likely they are looking to purchase at some point in the near future.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

NetLine

NOVEMBER 1, 2021

How This Data Was Captured. By tapping into dramatic scale beyond the limitations of their own content, our customer leveraged NetLine’s Intent Discovery product to secure first-party sourced intent-rich data squarely aimed at accelerating sales outcomes. The Questions. The Results.

Marketing AI 52

Marketing AI Work Management Marketing Management Peer-to-peer 52

Aberdeen

MAY 30, 2019

The Numbers: Manufacturer Buyer Intent in Supply Chain Management. Aberdeen captured 36 million buyer intent signals in its sub-sample of manufacturing categories over the past year. Figure 1: Supply Chain Management Buyer Intent in Manufacturing. Figure 1: Supply Chain Management Buyer Intent in Manufacturing.

Marketing Management 40

Marketing Management Intent Signal Buyer Intent Intent 40

SalesIntel

APRIL 18, 2022

While it may appear ZoomInfo and SalesIntel provide technographic data of a similar scale and quality, SalesIntel partners with industry leaders to ensure that the most accurate technographic data is available to our users. Intent Data. ZoomInfo’s intent data comes from an in-house engine. Enrichment.

Ideal Customer Profiles 40

Ideal Customer Profiles Zoominfo Paid Search Agency Intent Data 40

SalesIntel

OCTOBER 27, 2022

Data is the fuel for your sales team’s success. You need contact data to find prospects, intent data to prioritize leads, and technographics and firmographics to determine who to contact that fits your target ICP. When B2B data providers are confident in their solution, you should be able to take it for a test drive.

B2B 52

B2B Ideal Customer Profiles B2B Sales Intent Signal 52

B2B Marketing Directions

AUGUST 27, 2017

Here's a small sample of the reactions from pundits and practitioners: What's The Impact Of The New Demand Unit Waterfall? SiriusDecisions defines Active Demand as the demand units that are showing evidence of acute need or buying intention.

Demand 40

Demand Work Management Intent Data Features 40

Zoominfo

JANUARY 8, 2020

Pricing can vary significantly depending on whether you’re purchasing a technology-generated list of names and numbers – or a full contact database with human-verified accuracy and contextual information like org charts and intent data. The price will also be affected by how much data you need.

Top of Funnel 100

Top of Funnel Ad Building Planning Zoominfo 100

Aberdeen

FEBRUARY 15, 2019

As you can readily see, buyers in an active research phase gravitated to a different set of articles: While the relative sample size is small, there are some interesting lessons to learn here, both in terms of buyer research around ERP as well as in terms of buyer research more broadly.

Research 40

Research Intent Data Content Purchase Intent 40

PureB2B

MAY 30, 2022

Product trials: Product trials get undecided users to jump from the fence and become new leads by offering them an extended window of time to sample the offer for free. It provides brands with real-time buyer intent data , showing when clients are most interested in a solution and probably most open to the offer.

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Generation 48

DiscoverOrg

FEBRUARY 27, 2019

Pricing can vary significantly depending on whether you’re purchasing a technology-generated list of names and numbers – or a full contact database with human-verified accuracy and contextual information like org charts and intent data. The price will also be affected by how much data you need.

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120

Bound360

DECEMBER 1, 2017

In a California gourmet market, Professor Iyengar and her research assistants set up a booth featuring samples of Wilkin & Sons jams. Some customers were offered a selection of 24 jams to sample and some were only offered six jams. Iyengar is a professor of business at Columbia University and the author of “The Art of Choosing.”.

Cost 61

Cost Bombora Sample Case Studies 61

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on Intent Signals. How Our Contact Algorithm Respects Your Privacy.

Zoominfo 130

Zoominfo Intent Contacts Top of Funnel 130

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Visibility down to the URL level for that traffic.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Terminus

MAY 8, 2020

And the SDRs are using behavioral data and intent data to follow up, leading to a more personalized (and efficient) approach that results in more qualified opportunities. In a separate study , One Terminus customer in particular saw a 30% increase in inbound demos after only 30 days of using ABM and one specific intent topic.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Valasys

SEPTEMBER 21, 2021

Often the greatest B2B data providers in the market are empowered with the best-in-class Martech tools. They fuel your lead generation endeavors by the contact data of your target persona. This data is stored in a B2B database which allows marketers to harness the intent data of the customers through several platforms.

B2B Sales 52

B2B Sales B2B Marketing Ideal Customer Profiles Advertising Agencies 52

Hubspot

SEPTEMBER 4, 2019

Here is just a sample of the categories our partner ecosystem powers: Event management. Growth in App Partners and App Adoption. We now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal. Employee advocacy programs. Account-based marketing tools.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72