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Email outreach for marketers: Measuring and optimizing performance

Martech

Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Preparation is vital.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. I’ll share actionable and proven strategies to navigate these rules effectively, ensuring your outreach remains powerful. That’s how we turned cold outreach into warm handshakes.

Outreach 106
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Outreach Integration for Hubspot CRM Now Available

Outreach

Today we are thrilled to be releasing a new integration with the HubSpot CRM platform. HubSpot created this integration to help operations teams bi-directionally sync data across business apps, build sophisticated automation actions, and ultimately help their companies run better. When is this happening?

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. What is an Integrated Marketing Campaign?

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How to Create an Effective Email Outreach Strategy

Sharpspring

Creating an effective email outreach strategy is something any business investing in digital marketing will have to face. Whether it’s for lead generation or nurturing, or for influencer marketing and link building, reaching out to people via email is an integral part of any marketing strategy. Here are the steps to success.

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Build Your Pipeline Faster with Outreach's New Crunchbase Integration

Outreach

Outreach’s new integration with Crunchbase will help you build pipeline faster, improve your response rates, and keep your CRM updated with automatic syncing. Start building your pipeline faster with Outreach's new Crunchbase integration.

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One Platform, Endless Insights: Access Demandbase Intelligence without Leaving Outreach!

Engagio

Demandbase’s native integration with Outreach is a game-changer for sellers. Outreach is an incredible tool for tasks like sales execution, task management, and monitoring email sequences. Recognizing the human desire for convenience, Demandbase strives to meet sellers where they already are, which is frequently within Outreach.