Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.”

Marketing AI 80

Marketing AI Allocation Zoominfo ROAS 80

Salesforce Marketing Cloud

MARCH 15, 2024

AI has taken center stage, but the question on many manufacturers’ minds is “how do I get started with generative AI?” While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? This post will answer those questions and more.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Marketing Insider Group

OCTOBER 15, 2020

Modern customers expect you to be available online to entertain, educate, and answer questions they may have. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions.

Social Media 363

Social Media Media Guidelines PR 363

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Budget Programs 100

Budget Programs Work Management Allocation Product 100

Martech

MARCH 8, 2024

Without proper planning, your initiatives may end up costly, resources wasted and the result unusable. Preparing your organization for successful generative AI adoption How do you approach preparing your company for generative AI integration? but also prepare their operations and workforce for seamless integration. Performance.

Work Management 116

Work Management Marketing Management User-Generated Content CMO 116

Launch Marketing

FEBRUARY 7, 2024

Developing a go-to-market strategy is critical to the success of your organization. Your go-to-market strategy brings together the key elements that drive your business. It provides a strategic action plan that clarifies how to reach your target customers and better compete in your industry. In a monetary sense too.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Stevens & Tate

APRIL 15, 2024

When determining how to market senior living communities, you should be aware that the advent of digital technology has offered unprecedented opportunities to connect with potential residents and their families in meaningful ways. For senior living communities, this means the opportunity to truly showcase what makes your community stand out.

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. This involves setting goals, identifying target markets, and determining the best approaches to reach and engage potential clients. Are you ready to transform your marketing?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Make sure all employees know the plan. Nail your value proposition.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 104

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” The list of changes marketers must cope with now isn’t getting shorter. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Salesforce Marketing Cloud

DECEMBER 5, 2023

But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? If you answered no to any of those questions, help is available. And start thinking about security and ethics questions early on. NASA plans missions and steers rockets.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

B2B Digital Marketer

MARCH 14, 2024

Bridging Strategy and Technology Gaps Navigating the Marketing Labyrinth In a digital era where the marketing technology landscape is more complex than ever, deciphering the most effective strategies and tools can feel like navigating a labyrinth. The importance of hierarchy in marketing strategies and execution.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Seismic

MARCH 5, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. If you’re considering any of these initiatives, check out some of the following questions our Professional Services experts often encounter.

Automation 105

Automation Personalization Allocation Marketing Management 105

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. Will I achieve business goals with marketing at the forefront? What can effective marketing do for my organization? The truth is that when done properly, marketing works, and we have proof. What Are the Benefits of Marketing?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

SalesIntel

JUNE 21, 2023

Here is everything you need to know about SalesIntel’s unlimited B2B data and pricing plan. Worrying about credits and data management takes all the fun out of sales and marketing efforts, so we made it easy by making it all available. SalesIntel’s plans are paid annually. What integrations are included? Pricing—FAQ 1.

Pricing 98

Pricing Price Planning Work Management 98

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. Digital Channels for Market Penetration : The shift from traditional to digital marketing channels is significant in the B2B space.

Marketing Analytics Tools 122

Marketing Analytics Tools Digital Transformation B2B B2B Sales 122

Martech

MARCH 7, 2024

It uses GenAI to autonomously generate highly contextual and natural conversational responses to customer inquiries from frequently asked questions uploaded to Talkdesk Knowledge Management. Integral Ad Science expanded its Made for Advertising AI-driven solution.

Marketing AI 88

Marketing AI Work Management Marketing Management Barriers 88

B2B Digital Marketer

FEBRUARY 29, 2024

Throughout our conversation, we uncover common misconceptions and explore practical strategies for success in global markets and discuss how to expand business internationally. Understanding and respecting cultural nuances can be crucial for building successful business relationships in new markets.

Business 52

Business Marketing Management Planning Barriers 52

Top Rank Marketing

FEBRUARY 7, 2024

Marketers must continuously assess and adapt their marketing technology stack to remain competitive, meet evolving customer expectations, and seize new opportunities in the digital landscape. Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024.

Digital Transformation 110

Digital Transformation B2B Advertising Benchmark Gartner 110

SmartBug Media

MARCH 6, 2024

In HubSpot, many existing integrations support what users crave: efficiency, greater functionality, and the ability to share data. In these scenarios, a custom integration is the solution. When is a custom integration the right solution? From there, the answer depends on whether relevant integrations already exist.

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. And now AI in email marketing is helping to boost results even more. There are plenty of questions that marketers need to answer before fully taking advantage of the technology.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

SmartBug Media

MARCH 15, 2023

You know that a HubSpot-Salesforce integration can streamline your marketing and sales operations, but you’re not sure how to get started or what prerequisites need to be in place before diving into the integration process. What are you hoping to achieve by integrating HubSpot and Salesforce?

Hubspot 98

Hubspot Webinar Metrics Sample Training 98

Blue Flame Thinking

MARCH 13, 2023

As an investment management marketer, you know how important keeping your website up-to-date is to your organization. The one area you may not think of right away is data feed integration. Integrating all the data into the fewest number of sources as possible can help minimize potential failure points. Keep asking questions.

Work Management 91

Work Management Marketing Management Marketing Websites Sample 91

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. So, why should a roadmap be your first step?

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Hinge Marketing

APRIL 17, 2023

Here are 10 tips for planning a successful lead generation website for your firm. Start with a content marketing model. While there are exceptions, most professional services firms have a content marketing approach that is the model or framework upon which the lead generation website is conceptualized and designed.

Lead Generation 115

Lead Generation Lead Ranking Planning Marketing Websites 115

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. How to Integrate Your Zoom Account with Vidyard 2.1.5 Zoom’s various meeting plans , whether free or paid, let you host meetings of varying sizes. Answer their questions or open an audience poll to get them thinking about your topic.

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . Marketers can use natural language processing (NLP) to ask questions about existing customer data.

Marketing AI 95

Marketing AI Conference Generation Loyalty 95

TrustRadius Marketing

JANUARY 10, 2023

If you have a small business with more limited resources, a free plan gives you critical tools that won’t eat away at your margins. Picking the right eCommerce platform is an essential step in any business plan for an online store. ” Free plans are a great way to test eCommerce features before you commit to a premium package.

Work Management 97

Work Management Marketing Management eCommerce Software 97

SocialPilot

APRIL 26, 2024

Embed this post Posting at the Best Time (for every channel) Becomes Feasible Still, there are brands, SMBs, and marketers who do not know the importance of posting their content on the right channel at the right time. Set Goals and Social Media Matrix Now, the next question to answer is, what do you want to achieve?

Social Media 92

Social Media Effectiveness Media Top of Funnel 92

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. Now is the time to question prior assumptions, change your thought process and find comfort in testing more than subject lines.

Efficiency 125

Efficiency Ideal Customer Profiles B2B Marketing Planning 125

chiefmartech

AUGUST 16, 2023

Every year they ask marketers: Did you replace any martech applications in your stack? To answer the question of why replacement rates have plummeted, it’s easiest to ask what motivates a martech replacement in the first place? But here too, integration capabilities and an open API stand out as a factor 36% of the time.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Martech

NOVEMBER 1, 2022

To add to the usual list of challenges marketers and their technology counterparts deal with regularly, we’ve been saddled with: A pandemic. Will marketing tech budgets grow in 2023? If what’s past is prologue, marketing budgets will likely contract further in the coming year, despite a new survey saying 70% of U.S.

Work Management 108

Work Management Marketing Management Marketing Budget Budget Programs 108

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. And should we even bother?

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

SmartBug Media

MARCH 13, 2024

In a constantly evolving digital marketplace where customers have more choice and control than ever before, businesses need to create compensation plans that reward and respect their salespeople. The Foundation of Successful Compensation Plans One of the most foundational elements of a strong sales plan is understanding your target audience.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69