WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

SEPTEMBER 2, 2009

It brings "suspects" into your funnel, contact information for people who may or may not eventually become leads and then customers. Social Tagging Web Marketing. Tags: Web 2.0 Like traditional PR, it is a "top of funnel" tool. It's as much about reaching influencers as prospects.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

JULY 9, 2007

Distribute and promote your news through Web 2.0 Give your readers a way to respond to you and share your information. tags: interactive PR, Seana Mulcahy, MediaPost, David Meerman Scott, The New Rules of Marketing & PR, book, Six Pillars blog, social media, Web 2.0

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

APRIL 22, 2009

Greater availability of information requires greater transparency, but also leads to richer conversations. Professional informality —conversations used to fall reasonably neatly into two groups: public communication, which was formal (a press release, a carefully crafted "quote" from an executive, on-the-record interviews, etc.)

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

DECEMBER 12, 2007

I recently spoke with Jeff Rusinow, a very busy guy who now heads up the Web 2.0 JR: There are so many results that are returned with a traditional web search. It can be overwhelming for an end-user to find exactly the information they are seeking. tags: Jeff Rusinow, interview, Web 2.0,

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

JANUARY 11, 2010

Demonstrating your knowledge of their industry and their challenges, for example by tweeting your thought-leadership blog posts and white papers, makes you a resource they can go to for helpful information. Unlike a company website, Twitter is immediate, informal and personal. Tags: Web 2.0 Social Tagging.

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Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

JULY 14, 2009

I don't tweet false or spammy information, I don't want to read it, and I don't want to be associated with those who produce it. Tags: Web 2.0 Both strategies are equally valid, they just produce different results and have their own benefits and drawbacks. So maybe I need to rethink my policy on following, I thought.

Traffic 20

Traffic Twitter Web 2.0 Tagging 20

WebMarketCentral

SEPTEMBER 18, 2007

On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 These are distributed through online distribution services such as PRWeb and promoted through blog posts, podcasts and Web 2.0 social media.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

MARCH 4, 2009

Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

NOVEMBER 30, 2009

Social Media: This is a treasure trove of information for any Big Brother-ish entity. It isn't just overweening or Orwellian government agencies that may take advantage of the increasing amount of voluntary online exposure of personal information of course. But be careful about how much and what type of personal information you post.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

JANUARY 4, 2008

Teachers can use Pageflakes to let their students see update calendars , exam timelines, research study information, grade trackers , message boards and other resources. Pageflakes has put together an intriguing web 2.0 First, Pageflakes is working with schools and educational boards to help them organize their class schedules.

Web 2.0 20

Web 2.0 Class Tagging Studies 20

WebMarketCentral

JULY 21, 2009

Where can you find such information to share? You don't have to limit your tweets to purely practical content; information or news items that are odd, unexpected or trivial can add some life to your Twitter stream, provided they aren't overdone. Tags: Web 2.0 Tell me something interesting. Social Tagging.

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

DECEMBER 31, 2009

Boomers use Facebook somewhat differently than younger age groups as well; Flamberg notes that "they are more reticent to share information, less likely to leave comments and a bit slower to join groups." Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

NOVEMBER 5, 2009

ask questions, retweet interesting information from others, and when retweeting your own stuff, make sure it has value to the reader and isn't just self-promotion) and "Some Positives to Throw Back" when people argue that Twitter is a waste of time, such as Twitter's value in breaking real-time news and quickly collecting market feedback.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

JULY 13, 2009

Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. Tags: Web 2.0 But as General Eric Shinseki said, 'If you don’t like change, you’re going to like irrelevance even less.'”

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 14, 2009

Here's an actual example from someone who sucks at Twitter, with only identifying information obscured: Note the complete lack of a web link or bio and the use of the default Twitter background and avatar. Tags: Web 2.0 Social Tagging.

Twitter 20

Twitter Web 2.0 Tagging B2B Sales 20

WebMarketCentral

MARCH 16, 2009

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. Tags: Web 2.0 In social media, where viewers are often creating the content, that bargain doesn't hold up. Social Tagging Research and Reports.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

JANUARY 28, 2009

Case studies are currently the most common way to deliver this information, though there is still a production cost for the vendor and prospective buyers presume that only the happiest customers will have their stories published. Social Tagging Web Marketing. Tags: Web 2.0

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

OCTOBER 23, 2006

It's common, for example, on stock discussion boards for short-sellers to pose as insiders with damaging information about a company to trash a stock's prospects in order to drive down the price. Social networking will clearly be a winner once that executive recruiter joins LinkedIn. ** Terms: Web 2.0,

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

WebMarketCentral

FEBRUARY 26, 2009

They also know that their audiences are early adopters of technology to receive, consume and communicate information to each other. Tags: Web 2.0 I believe these three factors contributed to their success: Know Your Audience: These organizers know their audiences are invested in the content and success of the events.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

JUNE 16, 2008

Like most rock stars, Christopher Barger—who along with GM vice chairman Bob Lutz has transformed the image of GM from stodgy 20th-century manufacturer into Web 2.0-savvy In other words, technology has enabled your "market" to avoid your message and get information straight from your customers.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

JANUARY 5, 2009

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Tags: Interactive PR Web 2.0 Write an article (or articles) for Google Knol on topics pertaining to your product or service. As an example, here's one I wrote about records management.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

AUGUST 25, 2008

What sets it apart from the crowd of other alternative search engines is the way it presents search results in Web 2.0-style Pageflakes Acquisition Confirmed by TechCrunch Erick Schonfeld reported a few months ago that custom web startup page provider Pageflakes had been acquired by LiveUniverse.

Tools 20

Tools Best Practices PageRank RSS 20

WebMarketCentral

JUNE 4, 2007

And EU regulators are concerned as well, particularly due to the length of time Google stores behavioral information on users. And with just a few companies now having access to the information in all of those cookies, your privacy is significantly diminished. Concern centers around cookies. Think Tom Cruise in Minority Report.

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

SEPTEMBER 4, 2008

As Bradley explains, while the individual pieces of information that Spokeo finds are innocuous enough, "together they paint a picture of a person that is more detailed than I personally appreciate. Some of the information here is expected (e.g. It must be a gold mine for private investigators, stalkers and other unsavory people."

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

JULY 16, 2007

They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions. Smaller numbers of respondents valued social media for interactivity with peers and accurate information about news and trends.

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

SEPTEMBER 23, 2009

Lightning-bolt launches simply no longer work as well as they did in the days of information scarcity. Information overload makes it more likely that even big announcements will be missed. Tags: General Marketing Web 2.0 Social Tagging.

Web 2.0 20

Web 2.0 Product Public Relations Tagging 20

WebMarketCentral

NOVEMBER 1, 2007

The site has lofty goals but is off to a very impressive start. ** technorati tags: Zanby, social media, social tagging, online collaboration tools, Jeff Rusinow, TopNetPix, Mahalo, Netvibes, customizable web desktop del.icio.us

Social Media 20

Social Media Digg Media Tagging 20

WebMarketCentral

MARCH 14, 2008

Cathy Taylor's post appears to have gotten very little attention from agency bloggers, perhaps because not only are they not writing blog posts, they aren't even monitoring what's written about them.

Advertising Agencies 20

Advertising Agencies Social Media Paid Search Agency Ad Agencies 20

WebMarketCentral

SEPTEMBER 10, 2008

A small company needs to be concerned with professional production values in order to be taken seriously; big companies are better served by informal, low-bidget videos that make them seem more human. Paradoxially, the investment required is inverse to company size.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

AUGUST 20, 2008

The Blue Cross is Britain's pet charity, providing support, information and advice for pet and horse owners. The Oddcast talking avatars, which can be customized at TalkingPets.org , are being put to use in a campaign that's quite similar to Elf Yourself , where users can choose a pet avatar or upload an image of their own pet."

Social Media 20

Social Media Ning Media Tagging 20

WebMarketCentral

DECEMBER 18, 2007

If not, you can still build awareness and credibility for your organization by commenting on existing blogs related to your industry, and/or reaching out to bloggers in your field with interesting information about your product/service (such as a white paper or report) that they may want to write about. Tag your content on social media sites.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

NOVEMBER 12, 2008

You can unfollow me if you like."); and providing too much information ("I like how Twitter is a combination of some business and some personal info so I can get to know people on both levels. I look at your profile, check your recent tweets and bio, and decide if what you are saying is useful to me. Not useful, no follow. Stop harassing me!

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

MAY 6, 2009

Make your profile background attactive, professional and informative. Tags: Web 2.0 It's often advisable to have both an official company Twitter account as well as personal accounts for anyone who tweets on behalf of the organization. It's the key branding element for your Twitter presence. Social Tagging.

Twitter 20

Twitter Web 2.0 Business Tagging 20

WebMarketCentral

SEPTEMBER 4, 2007

Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 Informative or rants? The thoughts expressed in this posting are not representative of ON24 and are the personal views of the author. ** technorati tags: Cece Salomon Lee, Web 2.0, tags: Cece Salomon Lee, Web 2.0,

PR 20

PR Outreach Web 2.0 Astroturfing 20

WebMarketCentral

SEPTEMBER 14, 2009

For famous names, it can help find information such as occupation, birth and death years, nationality, and "trigger links" (e.g. Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 Clinton" and "Whitewater").

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Tools Best Practices Web 2.0 Adwords 20