Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics. An “unboxing” campaign for social media would exemplify this.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Brightedge

MAY 20, 2021

Taken in aggregate, those insights can point to trends and changing tastes, which can inform content creation both on your websites and in other online channels. Those insights can also provide useful information to support other marketing initiatives. What can we Learn from YouTube Search Trends? Yes, and then some.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Ranking 62

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Networking / connecting.

Paid Content 132

Paid Content Social Media Media B2B 132

Trade Press Services

SEPTEMBER 18, 2023

Companies can add core business information such as contact information, hours and services, but the platform can also be leveraged to share news, valuable resources, photos or videos, such as a short explainer video. Google Analytics Google Analytics is a top tool for measuring website performance.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Sprout Social

NOVEMBER 29, 2021

Social commerce , on the other hand, is the next frontier. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. did TikTok really make me buy it?).

Buy 143

Buy Branding Brand Identity eCommerce 143

Brandwatch Marketing

JULY 4, 2022

The report shows a wide range of engagement metrics, including most engaging tags, the best day and time to post, most popular location and even top filter, and highest engagement on sites outside Instagram. Social Bakers. Social Bakers offer a free Instagram analytics tool. Social Bakers offer a free Instagram analytics tool.

Analytics 95

Analytics Tools Best Practices Tagging 95

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 101

Social Media Features Media Curation 101

Hubspot

APRIL 3, 2018

to determine how much background information on publishers and stories should appear alongside this content. The details will include such information as any "official" Wikipedia entry on the publisher of the story, in addition to related articles on the same topic. Facebook users. Source: Facebook.

Facebook 73

Facebook Wikipedia Tools Display 73

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. When a user visits your website, a small piece of code (often called a pixel) places a cookie on their browser.

Paid Search Agency 92

Paid Search Agency Ads Google Marketing Analytics Tools 92

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. You can add links, hashtags, tag other accounts and add location tags. What is ephemeral content?

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Planning Work Management 117

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media.

Social Media 81

Social Media Media Tips Ideal Customer Profiles 81

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Work Management 114

Work Management Marketing AI Branding Brand Identity 114

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Include meta tags and titles: By providing video that is formatted for search engines, the chances of your video appearing in the search results increases. Make It Social. But don't let it get lost.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Martech Advisor

JANUARY 6, 2020

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.

Social Media 110

Social Media Social Marketing Practices Media 110

Hubspot

OCTOBER 22, 2019

YouTube aficionado? If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate more time to it. With social bookmarking, you can save those articles or resources you want to revisit in one central location. SEO expert?

Digg 81

Digg Curation Ideal Customer Profiles Advertising Mediums 81

Go Beyond SEO

APRIL 13, 2023

By optimizing your website for search engines, you can increase your visibility online and attract more new clients and prospects to your law firm. Additionally, while social media and email marketing can be effective marketing channels, they rely on building a relationship with potential clients over time. So, what exactly is SEO?

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Pick your social channels. Hey, we totally get it.

Social Media 106

Social Media Social Marketing Media Business 106

ClearVoice

JUNE 24, 2022

Similar to native ads, sponsored content also follows the publisher’s distinct editorial or content style, be it on their blog or social media. Social native ads. Native ads on social media look like regular posts that users can see on their feeds. A small “promoted” tag allows users to distinguish native ads from real posts.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

The Lead Agency

JULY 7, 2019

It takes 6 to 8 touches to generate a viable sales lead Prospects are unlikely to convert the first time that they come to your business’ website. Bringing them back to your website moves them further through their buyer journey to conversion. However, 96% of the visitors that come to a website are not ready to buy.

Paid Search Agency 81

Paid Search Agency Advertising Agencies B2B Ad Frequency 81

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. And that is why users upload 500 hours of videos every minute on to YouTube. If you want your videos to get maximum exposure, this network is essential. One is shares. Another factor is SEO.

Youtube 230

Youtube Video Marketing Generation Budget Programs 230

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Trade Show Appointments. Generate Leads for Exports. Maximize Visibility of Technical Support Documentation.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Outgrow

FEBRUARY 14, 2023

Leads for SaaS companies come both organically and inorganically through organic searches, social media, and ads. Hence, customers are more likely to skim through your website and product demo videos rather than call for a physical meeting. Having a blog on your website is a compelling way to capture leads for your SaaS company.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Sprout Social

MAY 5, 2019

If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using influencers or that they’re not necessary for growth. Other networks like Snapchat, YouTube and TikTok have their own set of influencers with different demographics.

Advertising Agencies 112

Advertising Agencies Planning Paid Search Agency Budget Programs 112

seo.co

MARCH 4, 2020

In case you aren’t familiar, podcasts are pieces of audio content, usually episodic in nature, distributed for free via a highly accessible podcast network. You can make a podcast about anything—there are comedy podcasts, informative podcasts, review podcasts, interview podcasts, and even serialized fiction (like radio plays).

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

Brandwatch Marketing

FEBRUARY 15, 2019

The report shows a wide range of engagement metrics, including most engaging tags, the best day and time to post, most popular location and even top filter, and highest engagement on sites outside Instagram. Social Bakers. Social Bakers offer a free Instagram analytics tool. Social Bakers offer a free Instagram analytics tool.

Analytics 85

Analytics Tools Best Practices Tagging 85

flux.la

JANUARY 17, 2020

Strong SEO is incredibly important to bringing new visitors to your website. I know what you’re thinking – Google Plus isn’t nearly as popular a social network as Facebook. When you connect your personal Google+ page to your company’s website, your face is displayed for your company’s search engine results. Verification.

SEO 52

SEO Blogger Youtube Keywords 52