B2B Marketing Traction

NOVEMBER 28, 2012

Buyers want access to information when they are ready to buy. Search engines rank websites with quality, relevant content higher. B2B Marketers are getting results by published value-add, downloadable content online. Buyers don’t want to be sold to.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

DECEMBER 21, 2011

Because if your most important information – e.g. your call to action – isn’t strategically located on your page or screen, you will get less than optimal results from your marketing. He explained that people first scan across the headline of an ad (“Is this relevant to me?”), Why should you care?

Paid Search Agency 100

Paid Search Agency B2B Marketing Eye-Tracking Advertising Agencies 100

B2B Marketing Traction

OCTOBER 14, 2011

They should do a keyword analysis for your website and social media profiles and make sure your content is relevant to what your customers search for. If you need a resource, New Incite provides content – visit our Outsource Content Services page for more information. Have you found a quality outsource content provider?

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

AUGUST 31, 2011

You get followers on social media sites and engage them in conversation, including information about the work you are doing, links to your blog posts, and links to articles/others’ blog posts/videos and other content that you like. You post relevant documents, images, videos on content-sharing sites.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

NOVEMBER 27, 2013

Please note: I requested more information about the survey results and statistics, including how many CMOs were surveyed, and I will report back and update this post when I receive it. Inbound marketing attracts buyers who have a need via relevant content. Marketing departments plan to spend $135 billion on online content in 2014.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

AUGUST 22, 2011

My conclusion is that as long as you are blogging about your company, industry, products and services, you should set up the blog within your business website to add valuable relevant content and drive more traffic to the site. A blog on a commercial site might be seen as a sales ploy – not as genuine information.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

OCTOBER 16, 2015

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. The client’s Google+ page existed, but it wasn’t branded, and no one was posting information there. Then it was time for Twitter.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

MARCH 21, 2013

We can help – contact New Incite today for more information about our consulting and outsource marketing services for attracting qualified prospects online. Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy. An In-House SEO Crisis Management Plan.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

MARCH 13, 2012

These stories can be very relevant and valuable for sales and for existing customers. I like to see a separate news or media page for this kind of information, but it is acceptable way to post it on the blog as well. Blog about industry happenings and position yourself as a leader in the industry.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

JUNE 17, 2014

Buyer or marketing personas used to be a tool only ad agencies used, but not that more marketing is done in-house, personas help keep marketing real and relevant. Every site should be optimized for the search engines, with relevant headlines, tags and keywords. You don’t have basic, organic SEO features built into your site.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

FEBRUARY 3, 2010

In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. and we need to provide consistent brand images and messaging.

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

FEBRUARY 3, 2010

In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. and we need to provide consistent brand images and messaging.

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

FEBRUARY 6, 2012

You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. Your company history doesn’t include information about the last five years. But what is really happening once a prospect lands on your B2B website? Do they see you as credible? Trustworthy?

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

JANUARY 21, 2010

The process of creating and producing crafty subliminal ads that got our attention and “made us” buy in the 60s, 70s and 80s isn’t as relevant to today’s buyers who are suspicious of hidden messages, who value transparency , and who want to know and like the people in the company that is selling what they want or need.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

APRIL 6, 2010

What is even more amazing to me is that the book is still highly relevant for high tech marketing today; in fact, I believe it was a harbinger of today’s “new” buying paradigm that is made possible through social networking. nailed what worked and what didn’t work in technology marketing.

Peer-to-peer 100

Peer-to-peer Buy Work Management Web 2.0 100

B2B Marketing Traction

MARCH 26, 2010

Careful analysis of leading industry information, retweeting quality tweets by colleagues, communicating transparently with followers, offering original research and studies that are relevant to prospects. According to Maister et al, credibility is increased if we can anticipate our prospect’s needs and articulate them.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100