Marketing Insider Group
JANUARY 5, 2021
Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. The top five brands for 2019 were: Whole Foods. Weight Watchers. Trader Joe’s. TripAdvisor.
Martech
FEBRUARY 28, 2024
Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. Searches for comparison guides, ingredient overviews, brand and product reviews, etc. This information should be brand-controlled to ensure the preferred narrative is told clearly and directly.
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Marketing Insider Group
MAY 13, 2020
A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Establishing credibility and trust in marketing is more important than ever before. Too often, we stay there in our little marketing silos, doing what we’re told.
SmartBrief - Marketing
MARCH 19, 2024
In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. In its Business of Sustainability Index , PDI Technologies found that 68% of American consumers are willing to pay more for products that are environmentally sustainable.
Webbiquity
JULY 28, 2022
Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. 12 effective product launch email templates for enhanced performance.
Webbiquity
OCTOBER 11, 2022
A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.
KoMarketing Associates
APRIL 1, 2020
It’s an understatement to say things have changed for B2B marketers in recent weeks. As we outlined a few years back , building trust is a key component to successful SEO programs. Now more than ever, trust has to be established across the board to distinguish the broader B2B marketing message across digital channels.
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