Zoominfo

AUGUST 1, 2023

According to ZoomInfo founder and CEO Henry Schuck, ensuring data accuracy is one of the greatest challenges faced by companies evaluating generative AI technologies. At ZoomInfo, we’re watching these developments closely because data quality is core to our business. Businesses in every sector and vertical are overwhelmed by data.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Zoominfo

FEBRUARY 9, 2022

Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions. Prior to joining us, Simon was deputy commissioner for the Information Commissioner’s Office (ICO), the U.K.’s Q: Why did you join ZoomInfo? during the COVID-19 pandemic.

Zoominfo 130

Zoominfo Privacy Opt-out Ad brokers 130

Zoominfo

AUGUST 16, 2021

ZoomInfo’s Mobile App for sales professionals puts the convenience of instantaneous access to actionable, high-quality B2B data in your back pocket. At the company level, you can dive into corporate news around awards, events, mergers & acquisitions, and press releases. Visit here for more information. Try it for free.

Zoominfo 49

Zoominfo Business Buyer Intent Mobile Marketing 49

Zoominfo

OCTOBER 18, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. The level of competition in your industry or vertical, general awareness of your product category, and total addressable market (TAM) should all inform your go-to-market motions, and also dictate where you allocate your resources.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Zoominfo

JULY 25, 2023

This creates efficiencies and keeps morale high by informing which just-right leads to target with just-right messaging. Your products and services themselves can even be shaped by this information to ensure you’re always offering exactly what your TAM wants and expects — and staying one step ahead of the competition.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

NOVEMBER 29, 2023

These generations have grown up in the age of the internet, making them tech-savvy information seekers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Zoominfo

NOVEMBER 20, 2023

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. Generative AI can be used to analyze user data, purchase history, browsing behavior, and demographic information to craft tailored messages that resonate with individuals at target companies.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

JANUARY 11, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Vectra’s sales team was spending hours every day tracking down contact information, manually verifying it, and then trudging through the scourge of wrong numbers and email bounce backs. Below are a few open-ended questions to get them talking about their most pressing issues.

Intent Signal 100

Intent Signal Zoominfo B2B Marketing Analytics Tools 100

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree. Like many B2B companies, ZoomInfo has such a wide total addressable market. Opportunity data helps inform the timing of sales outreach.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

SalesIntel

MAY 17, 2023

For instance, there’s a limit on ZoomInfo credits (10k per year). Let’s go over the common challenges we hear from our prospects (mostly existing ZoomInfo users) because of their limited credits and how your marketing plan can benefit from switching to an unlimited credit plan. You get around 1000 credits to use in a month.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Zoominfo

NOVEMBER 1, 2018

In today’s post, we explore the world of social demand generation and answering your most pressing questions surrounding the subject. Social media can inform and improve your entire content strategy. This tactic can inform every aspect of your content strategy, from the topics your cover to the format in which you deliver it.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

FEBRUARY 13, 2019

Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. These actions reveal information about the visitor’s interests. If you have access to this information, tailor your email lists and offers accordingly. Unfamiliar with the term? Keep reading.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Zoominfo

JANUARY 22, 2019

Generally, most customers who post negative reviews are plagued by a very specific, often pressing, issue. Gather information about each negative review. What information can you access about the customer and their history with your company? Here’s what we recommend: 1. Monitor your online reputation. Post a public response.

Business 213

Business Zoominfo Opinions Contact Marketing 213

Zoominfo

NOVEMBER 22, 2019

Where do you get your industry information? Now, you have all the information you need to target your next wave of future advocates! Well, each account’s journey will go through some unique phases: Awareness Informational Consideration Closing. I recommend sending out a three-question survey: How did you find us? Our advice?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Zoominfo

JUNE 19, 2018

If you still adhere to old-school marketing initiatives , your product announcement likely comes in the form of a standard press release. THen, they can speak directly to your audience in a more personal, informal setting. Contact ZoomInfo today to learn how our B2B contact database can improve and evolve your marketing strategies.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Zoominfo

FEBRUARY 7, 2019

So how can you leverage conversational marketing to achieve your most pressing business goals? There’s only so much information the average person is willing to provide through an online form. Unlike a form, a chatbot can learn from the information a customer provides and tailor its responses accordingly. Let’s get into it!

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

Zoominfo

SEPTEMBER 5, 2018

Without a clear understanding of your industry or market, you will fail to make informed business decisions. Perhaps you’re unfamiliar with market intelligence, or maybe you’ve read conflicting information about what the term actually means. External data is readily-available information a business can gather through research.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

OCTOBER 31, 2018

Continue reading for answers to your most pressing questions about B2B influencer marketing. They’re looked to as trustworthy sources of news, information, and advice. In 2011, Cooper composed a simple, yet informative guest blog on link building techniques. In today’s post, we remedy this issue. Improve content quality.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Zoominfo

APRIL 29, 2021

ZoomInfo CSM Sam Basile gave us some insight into some of the red flags that sales professionals and customer service managers should be on the lookout for: 1. What we try to do is inform [the customer] of all the value they’re missing out on. One point of contact = one point of failure. Minimizing churn, maximizing success.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Lead Scoring 130

Zoominfo

OCTOBER 8, 2019

Using this format, visitors answer a couple questions and press a “Continue” button to see the remaining fields. An informational piece of content? There are a lot of factors that contribute to a successful landing page –you may feel tempted to include as much information as possible. and “Register now!” An event invitation?

Optimization 157

Optimization Conversion Privacy Policies Tips 157

SalesIntel

MAY 13, 2024

Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. This information helps you refine existing products or develop new ones that better meet customer expectations. What is Customer Data?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Hubspot

JULY 3, 2020

Nonetheless, sourcing these contacts and documenting their Buyer Role using HubSpot or alternative system of record will allow you to track and manage information related to each contact. Using tools such as LinkedIn or ZoomInfo can be helpful when researching an account and the key contacts within the account.

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. That description sounds quite a bit like ZoomInfo’s core offering today. It was ZoomInfo. ZoomInfo’s press release announcing the Bizo spin off.

Zoominfo 246

Zoominfo Paid Search Agency Ads Mobile Advertising 246

Zoominfo

JANUARY 19, 2020

Gather information about each bad review. Generally, most customers who post negative reviews are plagued by a very specific, often pressing, issue. Gather information about each bad review. What information can you access about the customer and their history with your company? Delegate ownership of the review.

Business 130

Business Opinions Press Contact Marketing 130

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. The Sales for Life YouTube channel strives to educate and inform viewers on the powers of social selling. Mark Hunter, The Sales Hunter, is a ZoomInfo favorite—and has spoken at several of our events.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Zoominfo

APRIL 29, 2021

ZoomInfo CSM Sam Basile gave us some insight into some of the red flags that sales professionals and customer service managers should be on the lookout for: 1. What we try to do is inform [the customer] of all the value they’re missing out on. In other words, if you only have one point of contact, you have one point of failure.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Scoring 100

Zoominfo

MARCH 13, 2018

Today’s blog post answers your most pressing questions about source of hire and explains how you can use the metric to drastically improve your candidate sourcing strategy. That information is useful, not only to understand the journey of past hires but also to inform your future recruiting strategy. Keep reading!

Allocation 124

Allocation Zoominfo Multi-Channel Work Management 124

Zoominfo

NOVEMBER 1, 2018

In today’s post, we explore the world of social demand generation and answer your most pressing questions surrounding the subject. Social media can inform and improve your entire content strategy. This tactic can inform every aspect of your content strategy, from the topics your cover to the format in which you deliver it.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. searching for recipes, directions, or new bars to try out.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

JANUARY 31, 2018

Today’s blog post answers your most pressing questions about list segmentation, and explains why you should segment your lists today. These actions reveal information about the visitor’s interests. If you have access to this information, tailor your email lists and offers accordingly. Unfamiliar with the term? Keep reading.

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

Zoominfo

FEBRUARY 5, 2018

The reason for this is simple: without the appropriate background information, your offer lacks context, personalization, and authority—three important factors when it comes to closing a deal. What information do I need to know about my prospects? Leadership information: What does the company’s leadership structure look like?

Research 113

Research B2B Thought Leadership Work Management Zoominfo 113

Zoominfo

MARCH 5, 2021

To contend with the best, your team needs to learn how to create a content marketing strategy that is not only engaging but informative in key areas of focus for your audience. Most likely, you’ll do a combination of content based on your most pressing marketing needs (like filling your sales pipeline with quality leads). ” test?

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

SalesIntel

NOVEMBER 22, 2021

These are precisely the buckets of contextual information you’re looking for: You want things like they’re hiring and posting jobs, a common investor with one of your customers, there’s a sister portfolio company to one of your customers, or they posted something on LinkedIn. Press releases. Sources of 3×3 Research.

Research 52

Research Top of Funnel Product Peer-to-peer 52

Zoominfo

FEBRUARY 17, 2021

Access the prospect’s profile information and gather some qualifying information (like the problem your product can fix, the company’s budget-potential, and possible decision-makers). Company: Press releases, news, 10-K (annual report). Body: Use bullet points , as this allows the prospect to scan for relevant information.

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. searching for recipes, directions, or new bars to try out.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number, you could plan to spend a lot of time negotiating with admins and other gatekeepers , or pressing buttons to navigate the phone tree. If you could provide her with some very high level information… she can take a look at see if indeed your app can add value for us. Sound good?

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

SmartBug Media

NOVEMBER 17, 2023

Businesses make adjustments to their tech stacks for a variety of reasons, including saving money, taking advantage of new functionalities, and eliminating data silos and pulling more information under one roof. It looks at data changes at the object level, including where that information might move to (e.g., What are your deadlines?

Efficiency 59

Efficiency Ad Building Budget Programs Validation 59