Zoominfo

JANUARY 11, 2021

Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. The list, sadly, can seem endless.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Zoominfo

AUGUST 1, 2023

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. At ZoomInfo, we’re watching these developments closely because data quality is core to our business.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. And we’ve got examples. What is a BASHO Email?

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

OCTOBER 18, 2022

The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. Giving everything away for free may build brand equity, lead-gen advocates argue, but doing so deprives a sales team of qualified leads that can drive revenue.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Zoominfo

NOVEMBER 1, 2018

In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). In today’s post, we explore the world of social demand generation and answering your most pressing questions surrounding the subject. Social media can inform and improve your entire content strategy.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Today, we do the same for sales reps. So, if you’re in need of some new sales motivation , keep reading. 1. Jeb Blount (Sales Gravy). 2. Sales Hacker.

Youtube 187

Youtube Advertising Channels B2B Thought Leadership Zoominfo 187

Zoominfo

FEBRUARY 9, 2022

Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions. Prior to joining us, Simon was deputy commissioner for the Information Commissioner’s Office (ICO), the U.K.’s Q: Why did you join ZoomInfo? during the COVID-19 pandemic.

Zoominfo 130

Zoominfo Privacy Opt-out Ad brokers 130

Zoominfo

FEBRUARY 7, 2019

So, instead of one-to-one interactions, marketers relied on one-to-many marketing tactics– i.e. email, social media, direct mail, billboards, etc. But, as more and more companies adopted the same tactics, consumers were inundated with marketing messages– some meant for them, some inapplicable. We’re so glad you asked!

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Director – the upper-level manager whose primary interest is achieving goals set by the executive and proving the value of their department.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Zoominfo

FEBRUARY 5, 2018

To achieve success in the B2B sales world, this is a rule you must live by. Now, if you’re a sales rep, this statistic might leave you scratching your head. Prepare for your sales conversations with better prospect research. Why is prospect research critical to the sales process? The short answer?

Research 113

Research B2B Thought Leadership Work Management Zoominfo 113

Zoominfo

NOVEMBER 20, 2023

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. Think of all the ways AI is used to streamline internal processes, increase automation, and drive greater efficiency across a company. What Does this Mean for Marketers?

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

NOVEMBER 29, 2023

These generations have grown up in the age of the internet, making them tech-savvy information seekers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Zoominfo

JANUARY 11, 2021

Ultimately, your sales and marketing strategies depend on it. ZoomInfo MarketingOS Finally, ABM with data you can trust. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. Get a Demo What Are Customer Pain Points, And Why Are They Important?

Intent Signal 100

Intent Signal Zoominfo B2B Marketing Analytics Tools 100

Zoominfo

NOVEMBER 1, 2018

In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). In today’s post, we explore the world of social demand generation and answer your most pressing questions surrounding the subject. Social media can inform and improve your entire content strategy.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Zoominfo

APRIL 29, 2021

While you may think it’s up to the Account Manager (AM) to handle renewals, Customer Service Managers (CSMs) play a massive part in whether or not a customer will churn. ZoomInfo CSM Sam Basile gave us some insight into some of the red flags that sales professionals and customer service managers should be on the lookout for: 1.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Lead Scoring 130

Zoominfo

MARCH 5, 2021

To contend with the best, your team needs to learn how to create a content marketing strategy that is not only engaging but informative in key areas of focus for your audience. Most likely, you’ll do a combination of content based on your most pressing marketing needs (like filling your sales pipeline with quality leads).

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

SalesIntel

NOVEMBER 22, 2021

Less activity than the cowboys, higher than the librarians, yet their results are usually double or triple what their peers are related to generating top-of-funnel opportunities. Company: Leadership changes, product launches, press releases. Many sales reps are good at the research part to drive a productive sales call.

Research 52

Research Top of Funnel Product Peer-to-peer 52

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic? Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. Increase sales and customer retention.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Zoominfo

FEBRUARY 13, 2019

Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. List segmentation is exactly what it sounds like – the process of breaking up an email list into several smaller, more targeted lists. These actions reveal information about the visitor’s interests.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Zoominfo

JANUARY 22, 2019

In today’s hyper-connected, digital age, online reviews play a large role in the B2B sales cycle. Generally, most customers who post negative reviews are plagued by a very specific, often pressing, issue. Gather information about each negative review. Here’s what we recommend: 1. Monitor your online reputation.

Business 213

Business Zoominfo Opinions Contact Marketing 213

Zoominfo

FEBRUARY 5, 2018

To achieve success in the B2B sales world, this is a rule you must live by. Now, if you’re a sales rep, this statistic might leave you scratching your head. Prepare for your sales conversations with better sales prospect research. Prepare for your sales conversations with better sales prospect research.

Research 100

Research B2B Thought Leadership Work Management Thought Leadership 100

Zoominfo

SEPTEMBER 5, 2018

Before you know it, you’ve gotten lost—and wasted time and money in the process. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Perhaps you’re unfamiliar with market intelligence, or maybe you’ve read conflicting information about what the term actually means.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. And we’ve got examples. What Is A BASHO Email?

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Zoominfo

APRIL 29, 2021

While you may think it’s up to the Account Manager (AM) to handle renewals, Customer Service Managers (CSMs) play a massive part in whether or not a customer will churn. ZoomInfo CSM Sam Basile gave us some insight into some of the red flags that sales professionals and customer service managers should be on the lookout for: 1.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Scoring 100

Zoominfo

OCTOBER 5, 2021

Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Market intelligence is information gathered by a company about its market, customers, and competition in order to gain a holistic knowledge of the overall marketplace. billion in 2020 to $33.3 billion by 2025.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. So, if you’re in need of some new sales motivation , keep reading. Now, on to the ultimate guide to the YouTube channels producing the best sales content today.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Hubspot

JULY 13, 2023

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. But what brings about these AI concerns in sales?

Marketing AI 55

Marketing AI Tips Work Management Ethics 55

Zoominfo

JANUARY 19, 2020

In today’s hyper-connected, digital age, online reviews play a large role in the B2B sales cycle. Gather information about each bad review. Generally, most customers who post negative reviews are plagued by a very specific, often pressing, issue. Gather information about each bad review. Delegate ownership of the review.

Business 130

Business Opinions Press Contact Marketing 130

SalesIntel

MAY 17, 2023

By generating qualified leads , marketers engage with prospects, build relationships, and ultimately increase sales. When you find your ideal client profile , you want to feed as many of them as your sales team can handle into your pipeline. For instance, there’s a limit on ZoomInfo credits (10k per year).

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

The ABM Agency

APRIL 10, 2023

Conclusion The Fundamentals of Account-Based Marketing Discover the basics of account-based marketing (ABM) , a highly targeted approach to B2B sales and marketing that uses personalized communication to win new business from specific companies.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

DealSignal

SEPTEMBER 5, 2023

However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. Its rigorous verification process ensures reliable and up-to-date information, including human-verified phone numbers.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

SalesIntel

MAY 13, 2024

Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. In this article, we will explore the significance of customer data and customer data management within your GTM motion. What is Customer Data?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 4. Koozai.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. The North American Industry Classification System (NAICS) represents the standard for categorizing business operations by grouping them according to the processes used to produce goods or services. 3116 Animal Slaughtering & Processing.

Work Management 204

Work Management Marketing Management Paid Search Agency Planning 204

Hubspot

JULY 3, 2020

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. It's essential to consider buyer roles as it relates to the buying process, not a functional title. What is Account Mapping?

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Zoominfo

JANUARY 31, 2018

Today’s blog post answers your most pressing questions about list segmentation, and explains why you should segment your lists today. List segmentation is exactly what it sounds like – the process of breaking up an email list into several smaller, more targeted lists. These actions reveal information about the visitor’s interests.

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

Zoominfo

OCTOBER 8, 2019

It’s a question that has plagued marketers and website managers for years. Using this format, visitors answer a couple questions and press a “Continue” button to see the remaining fields. An informational piece of content? Use multiple-choice options to make the process more simple for users. Keep reading!

Optimization 157

Optimization Conversion Privacy Policies Tips 157